Do not sell blind boxes for children under 8 years of age, all -inclusive blind boxes may be returned without reason for seven days

The blind box market is no longer "blind"! The State Administration of Market Supervision plans new regulations and regulates the business activities of blind boxes

Yangcheng Evening News all -media reporter Hu Yan Dingling

"Animals in the pet blind box stink", "The food blind box for three months of expiration is also sold out" "Thousands of yuan buying unattended luggage blind boxes" ... In recent years, the blind box economy is in stationery and food Waiting for the "barbaric growth" in various fields, problems such as unreasonable pricing, flaws of quality, lack of after -sales, and secondary market hype were repeatedly criticized.

On the 16th, the State Administration of Market Supervision and Administration issued the "Guidelines for Blind Box Business Activities (Trial) (Draft for Soliciting Opinions)" (hereinafter referred to as the "Draft for Soliciting Opinions"), and publicly solicited opinions. The "Draft for Soliciting Opinions" contains 27 contents, and it is planned to make provisions on the content, price, form, and sales objects of the blind box sales.

It's not uncommon for market chaos

"Among our classmates, Bubble Mart, Kimmy & Miki, Top Toy, Cat and Mouse are the most popular." A student who is about to rise to the third year in Yuexiu District, Guangzhou told Yangcheng Evening News reporter, including himself, classmates Almost all blind box players. Among them, a classmate with more than a hundred blind box dolls said that he was "entering the pit" at the age of 9.

Blind boxes were swept, but it also repeatedly exposed problems such as unreasonable pricing, flaws, difficulty after sales, and hype of secondary markets. According to CCTV Finance, some blind box dolls are priced at 800 yuan but cost only 30 yuan. Some parents told the Yangcheng Evening News reporter that the price of blind box dolls purchased by children in the class is generally between 50-100 yuan, and she believes that the pricing is expensive.

On the online platform Xiaohongshu, there are also more than 10,000 notes on "Blind Box Retreat". Many consumers have mentioned that the speed of the quality of blind boxes cannot keep up with the speed of launching new models and increased prices. There are still difficulties in returns and exchanges, and secondary market hype. In addition, food blind boxes, pet blind boxes and other products also involve more complicated issues such as food safety and pet ethics.

New rules are coming soon

How to rectify the chaos in the blind box market? The General Administration of Market Supervision issued a total of 27 contents of the "Draft for Soliciting Opinions", which intends to make provisions on the content, price, form, and sales objects of the blind box sales.

In terms of sales content, the "Draft for Soliciting Opinions" proposes that drugs, medical devices, special cosmetics, toxic and harmful items, flammable and explosive items, living animals, no expressware, food, etc. Products with strict requirements for other areas shall not be sold in the form of blind boxes.

In response to the issue of buying blind boxes, the "Draft for Solicitation of Opinions" requires that blind box operators shall not sell blind boxes to minors under the age of 8. Selling blind box products to minors above and above shall confirm the consent of the relevant guardian through the sales site inquiry or network identification.

In terms of price, the "Draft for Solicitation of Opinions" stipulates that the blind box operator provides goods or services to be marked yards. It shall not sell the price in addition to the price, and shall not implement illegal acts such as the price, the price, and price fraud in accordance with the regulations. The cost gap between the cost of the same set of goods or services is sold in the form of a blind box. The price gap between the prices of blind box products should not sell the price of goods in the same type of non -blind box.

In response to the chaos of the second -hand market speculation, the "Draft for Solicitation of Opinions" stipulates that the blind box operator will establish a guarantee mechanism to guide rational consumption by setting up the upper limit and number of the number of times. Encourage the blind box operator to consciously promise not to stock up, not speculation, enter the secondary market directly, and accept social supervision.

In addition, the "Draft for Soliciting Opinions" proposes that blind box operators should put the name of the product name, product type, product style, extraction rules, product distribution, commodity investment quantity, hidden model extraction probability, scope of product value scope, etc. , Ensure that consumers know before buying. Blind box operators shall not induce consumption in disguise through the background manipulation changes and random adjustment of the probability of extraction; they shall not refuse or deliberately delay the distribution of blind boxes in the methods of discounting, repurchase, repurchase, replacement, etc.;

It is worth noting that the "Draft for Soliciting Opinions" clearly states that the blind box operators fully notify the prompts and confirm by consumers, and the blind box products sold in the form of the Internet may not apply for a seven -day non -reasonable return. However, if the entire series of products are sold in the form of all -inclusive form, if the consumer requires the entire set of returns after demolition, the operator shall implement the seven days of online shopping without reason to return the goods. Blind box operators cannot replace consumer confirmation session by default.

It has a greater impact on the development of the industry

In the face of the "Draft for Soliciting Opinions", on the 17th, the leading bubble Mart of the Blind Box Industry responded to the media that the introduction of the opinion draft was positive, and the clear guidance given by the regulatory level can make the company's operations more. Clear direction.

Zhang Yi, CEO and chief analyst of Ai Media Consulting Group, said in an interview with the Yangcheng Evening News reporter that the "Draft for Soliciting Opinions" put forward a clear agreement and requirements for the product marketing and user objects of the blind box. Take Bubble Mart as an example. If you cannot escape from the dependence on the blind box as soon as possible and the proportion of innovation business in time, the "Draft for Solicitation of Opinions" may have a greater impact on it. In the confidence of investors in the secondary market.

Guangdong

38 stationery products are not qualified

Yangcheng Evening News reporters Xu Zhangchao and Ding Ling reported: Is the stationery you prepared for your children? On August 17, the Guangdong Provincial Market Supervision and Administration Bureau released the random inspections of 15 products and its similar supplies including the 2021 articles and similar supplies. This time, a total of 550 products produced by 211 companies were spot -checked, and 38 products were not qualified. The unqualified detection rate was 6.9%, involving 13 provincial enterprises and 14 provincial enterprises. Some unqualified companies in 2019 and 2020 still have unqualified situations in this spot check. A total of 220 models were spot -checked offline and 330 models of online transaction platforms were spot -checked. Among them, among the 14 blind box stationery produced by the 11 companies that were spot -checked, it was found that 1 product was unqualified from formaldehyde projects, and the unqualified detection rate was 7.1%. , Pen's top hat is safe, intermittent writing, writing performance and other items; those with the highest non -pass rate are paper stationery and office supplies. Among the 8 products produced by 4 companies that have been spot -checked, 7 products are The deviation problem is unqualified, and the unqualified rate reaches 87.5%.

14 books on this book, 6 pre -ordering stationery, 5 adhesive stationery, 4 folder stationery, and 1 type of pens are not qualified to detect the product; Similar items, stationery boxes (bags) and similar products, modified stationery, pen -cutting utensils, artistic and artistic paintings, other stationery, and its similar supplies, and they are not detected.

This tracking spot check in 13 unqualified enterprises in 2019, and 2 companies are still unqualified this random inspection; 66 unqualified enterprises in 2020 (including 28 companies in the province), and 2 companies have this random check. Still unqualified (one of the enterprises in the province).

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