Public opinion attention: Shanghai police cracked 25 million fake Disney dolls

Recently, the Shanghai police cracked a case of manufacturing and sale of the Disney dolls, destroyed 3 fake denimal dens and 1 fake den, and seized more than 2,600 brands of various types of dolls on the spot, involving more than 30 categories, involving more than 2,500 million yuan. In early March 2022, Mr. Liu, a citizen, reported the case at the Shanghai Station Regional Police Station of the Jing'an Branch of the Shanghai Public Security Bureau in the Shanghai Public Security Bureau, saying that he was on a live broadcast room called "XX Mengwu" on a popular short video platform. 42 yuan spike to a Lingna Bell net red brand doll with a original price of 219 yuan. After arriving, Mr. Liu found that the doll was rough, and the quality and genuine product were large. He suspected that he bought a fake, so he called the police. At present, 17 criminal suspects such as Zhu, Yang, and Zhang Mou were criminally compulsory measures by the police in accordance with the law for commodities suspected of selling counterfeit registered trademarks. After the relevant information was exposed on the Internet, it caused heated discussion among netizens.

Picture source: network screenshot

1. Analysis of public opinion statistics and trends

At the public opinion testing system of the China Cultural Media Group Research Institute, with the cycle from 0:00 on August 16 to 21:00 on August 17, the relevant keywords of the "Shanghai Police Cracked 25 million Fake Disney Doll Cases" found information retrieval and found that public opinion is in At 21:00 on August 16th, it began to rise rapidly and reached the first high point at 22:00. Since then, it has fallen rapidly. After a slight rise, it will decline again. Three times rose and reached the second high at 8:00 on the same day. Since then, the ups and downs of ups and downs, the overall presentation is the "three peaks".

Figure: Public opinion trend chart

On the afternoon of August 16th, the@8 8 8 exposed. Recently, the Shanghai police cracked a case of making and selling Disney dolls together. There were more than 2,600 brand series dolls on the spot, and the amount involved was more than 2,500 million yuan. At present, 17 criminal suspects such as Zhu, Yang, and Zhang Mou were criminally compulsory measures by the police in accordance with the law for commodities suspected of selling counterfeit registered trademarks. After the relevant reports were published, many media such as@相关 网@Guangming.com have reprinted and heated discussions with the majority of netizens. Starting at 21:00 on the same day, public opinion rose rapidly and reached the first high at 22:00 on the day. The real -time public opinion information was 372.

From 23:00 on August 16th to 4:00 on August 17, the public opinion experience rose slightly again.

On August 17, with the media and other media joined the report team with the media such as@8 8 8 8, more netizens participated in the comments, and the public opinion once again rose, and reached the second public opinion high at 9:00 on the same day. The real -time public opinion information was 356 Essence Since then, public opinion has experienced a decline in ups and downs, and gradually fades.

As of 21:00 on August 17, a total of 3,251 relevant public opinion information was included, including 3,000 Weibo. From the perspective of media channels, Weibo is the main channel for public opinion information dissemination, with an information volume of 92.27%.

2. Netizens' point of view

After summarizing the online comments of "Shanghai Police Cracked 25 million Fake Disney Doll Cases", I found that

Figure: Netizens comment distribution map

The first is to indicate that the low price indicates that the product is fake. It is believed that some people know that they buy fakes, accounting for 30.00%. Typical netizens commented as follows:

@： ：: To be honest, this price is clear.

@Mother is the best: 42 Want to buy the genuine Disney?

@Dear-Yiming: This price is also fake at a glance

@_JX: How can I buy it true? Actually, the people who buy it are clear in their hearts, really laughing and dead people

The second is that the price of genuine Disney dolls is too high, accounting for 43.33%. Typical netizens commented as follows:

@一: _: The authentic is IQ tax

@莉: But there is one to say, Disney's hungry marketing game, I don’t know when I want to play ...

@平 @is not Pingping: A small doll, even if the quality is better, it is not worth the price of several thousand. Bingdun dare not sell it like this.

The third is to indicate that the phenomenon of fake goods is relatively flooded, accounting for 16.67%. Typical netizens commented as follows:

@Wings have wind: Isn't it all a shopping website? Intersection Intersection Always sell.

@情: Bingdun Hangshi Avenue can catch it

Fourth, it is considered illegal acting for fake and sale. The awareness of copyright is very important, accounting for 10.00%. Typical netizens commented as follows:

@lily-fyz: The comment is really amazing. The fake and fake and fake are illegal. How much do you manage the genuine? Whoever goes like this, everyone is lying down and sticky.

@WA Xiaobei: This group of people should catch it, it should be

Third, public opinion reviews

Recently, the "Shanghai Police Cracked 25 million Fake Disney Dolls" caused strong attention and heated discussion on the Internet. 30 % of netizens believe that the low price indicates that the product is fake, saying that some people know that they buy fakes; super 40 % of netizens believe that the price of genuine Disney dolls is too high; nearly 20 % of netizens said that fake goods are more flooded; some netizens believe that fake fake sale is illegal Action and copyright awareness is important.

From the perspective of public opinion attitude, the views of netizens are more diverse, but it can be seen from this. One is that the pseudo -fake and fake phenomenon of related products is more serious, and the other is that many netizens' copyright awareness is relatively weak.

In recent years, the cultural and creative products market has gradually become hot, many cultural and creative toys are loved by consumers, and the consumer groups of trendy toys have continued to expand. However, at the same time, many pirated vendors made pirated products and lied to the genuine sales without authorization, taking the opportunity to catch a lot. Recently, the Shanghai police cracked 25 million fake Disney dolls is one of the typical cases. At present, the production of pirated cultural and creative derivatives has formed a complete gray industry chain. Among them, the problem that cannot be around is intellectual property rights. As a scarce resource, knowledge comes from the environment and methods of the use of this resource, but unlike other scarce resources, the replication of knowledge is becoming more and more easy with technological progress. As a result, piracy has also appeared more and more frequently.

Popular IP is often accompanied by pirated infringement issues. The key to the problem is how to do copyright protection. To govern copyright issues, we need to work together.

From the perspective of supervision, it is necessary to establish a comprehensive supervision and management mechanism, strengthen daily supervision, and to seize the typical, handle, and play a warning role for infringement of copyright. Encourage and support property rights to protect their rights.

From an enterprise perspective, it can be confirmed from multiple angles from patent applications, trademark registration, and copyright, and at the same time increase the protection of IP and IP derivatives.

From the perspective of the majority of the market, we must improve the awareness of the law and copyright, abide by relevant laws, and do not violate the copyright of others for economic benefits.

The media should strengthen the propaganda of copyright protection, enhance the overall copyright protection awareness of the society, and form the atmosphere of the nation's participation in copyright protection.

Consumers should improve their awareness of copyright protection, consciously resist pirated cultural and creative products, and consciously participate in copyright protection.

Only by adhering to the protection of copyright, protecting and innovation, and creating a healthy, orderly, well -known market environment, can we promote the protection and copyright industries for a higher level. (Research Institute of China Cultural Media Group)

Responsible editor: Tang Zhicheng

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