Together with the public welfare to create a series of activities of the Beijing International Public Welfare Advertising Conference

On the afternoon of August 11, 2022, the 4th Beijing International Public Welfare Advertising Conference series of the 2022 Beijing International Public Welfare Advertising Conference series promoted by the Beijing Municipal Committee of the Communist Party of China and sponsored by the Beijing Municipal Committee of the Communist Party of China and the Beijing Municipal People's Government. "Harmony" was held in the underwater exhibition hall of Shougangyuan Pond, Beijing. The event was chaired by Faye Wong, an associate professor of the Modern Advertising Research Center of Renmin University of China, and representatives from government, industry institutions, public welfare institutions, media institutions and other units shared wonderful views at the scene.

Lu Hui, a second -level inspector of the Beijing Radio and Television Bureau, said in his speech that public welfare advertising spreads the concept of public welfare, leading the fashion of the times, helping the construction of socialist spiritual civilization, and has a positive role in building a harmonious society. Therefore, it is necessary to improve the level of public welfare advertising creation, continuously expand the depth and breadth of public welfare advertisements to help the construction of harmonious society, and continue to consolidate the common ideological foundation of all people's unity and work for new journey. He said that it is necessary to accelerate the establishment of a new era all -media communication system, strengthen the targeted and serviceability of public welfare advertisements, promote multiple communication, create a harmonious society, and further give play to public welfare advertisements in the construction of a harmonious society, leading urban fashion, and creating a harmonious future in the future. positive effects.

Hou Yulan, chairman of the Beijing Disabled Personal Welfare Foundation, shared the public welfare practice of the Disabled Personal Welfare Foundation in the keynote speeches of "Helping the Dream of Dreams with Lights", and how to promote the development of the public welfare of the disabled around the public welfare advertisement. He has published his own views; Huang Haoming, Honorary Chairman of the China International Civil Organization Cooperation and Promotion Association, Executive Dean of Hainan Asia Public Welfare Research Institute, and professor Huang Haoming published a keynote speech entitled "The Road to Public Welfare of Civil Organizations, helping corporate social responsibilities", discussed How to help the development of public welfare by private organizations highlights the social responsibility of corporate social responsibility; Yi Mi -Jin Jin, deputy secretary -general of the Legal Research Center of Tencent Research Institute, introduced Tencent to the keynote speech of "Enterprise Self -Discipline Practice and Social Welfare Consensus", which introduced Tencent's creation of a digital rural platform. "The practical experience emphasizes the promotion role of enterprises in public welfare advertisements to help social governance; Ge Lei, director of the Enterprise Rights Protection Office of the China Small and Medium Commercial Enterprise Association, in the speech" Building a Harmonious Society and Help Small and Medium Enterprises ", Share the role of Chinese small and medium -sized enterprises in the process of building a harmonious society; Yang Weiguang, Secretary of the Party Committee and Editor -in -Chief of Youku, introduced Youku's social responsibility and the experience of making public welfare advertisements to the audience; Shen Lingyu, a public health physician, tells the story of a medical worker's resistance, conveying the spirit of anti -epidemic in "active resistance to epidemic is a public welfare".

The purpose of this activity is to explore the collaborative development model of mutual assistance and mutual assistance under the new business, leading the government, social organizations, and enterprises through cross -border cooperation and collaborative innovation to create a diverse development environment, and in social assistance, community services, employment assistance Provide social services and social innovations in the fields of rural revitalization and other fields to solve social problems. Give full play to the important role of public welfare advertisements in the socialist economic construction, political construction, cultural construction, social construction, and ecological civilization construction, and work together to create harmony.

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