Climbing online literary and artistic creation peak online movie ice breaking road theme forum was held

Guided by the Beijing Radio and Television Bureau, co -sponsored by the Beijing International Film Festival Organizing Committee and the Beijing Internet Audiovisual Program Service Association, and co -organized by iQiyi, Youku, and Tencent Video jointly co -organized · The theme Forum of the Internet Movie Ice Breaking Road "was held at the Beijing Yanqi Lake International Conference Center on the morning of August 16.

Feng Shengyong, Director of the Department of Network Audiovisual Program Management of the State Administration of Radio and Television, Wang Jiequn, Secretary of the Party Group and Director of the Beijing Radio and Television Bureau, and Wang Zhi, a member of the Party Group and Deputy Director of the Beijing Radio and Television Bureau, attended and delivered a speech. Guests attended the president of the Beijing Internet Audiovisual Program Service Association, the founder of iQiyi and CEO Gong Yu; Song Jia, Vice President of iQiyi and General Manager of the Film Center; Guku Fangfang Fangfang, General Manager of Youku Online Film Center; Lu Yang, senior director of the content business cooperation center; Guo Jingyu, chairman of Beijing Changxin Film and Television Media Co., Ltd.; the founder and CEO Yin Chao of Beijing Taomeng Network Technology Co., Ltd.; CEO Li Dongxue; Dong Guanjie, founder and CEO of Beijing Qishu Youyu Culture Media Co., Ltd.; Song Zongli, General Manager of Beijing Aochuo Century Internet Film and Television Co., Ltd.; Chen Tie, president of Beijing Xinwei Film Co., Ltd.

Feng Shengyong, director of the Department of Internet Audiovisual Program Management of the State Administration of Radio and Television, said that the online film came into being in the in -depth integration of Internet and film art. It is a new form of literary and artistic forms with distinctive Chinese characteristics and the characteristics of the times. Under the policy guidance and support of the management department, colleagues in the industry strive to overcome the impact of the epidemic, promote online movies into a new track of high -quality development, and run out of the acceleration of high -quality creation. Social benefits and sense of responsibility have also been significantly enhanced. At present, online movies present the characteristics of continuous ecology, continuous quality of aesthetic quality, continuous efforts of key provinces, and empowering the spread of mainstream platforms. The 20th National Congress of the Communist Party of China is about to be held. At this important time, the online film film industry has a significant responsibility and significance. The online film industry must further enhance the sense of mission, responsibility and honor. The horn of the advance; adhere to the original intention of creation, adhere to the people -centered creative orientation; strengthen the awareness of boutique, promote the emergence of good works; innovate methods and methods, highlighting network audiovisual characteristics.

State Administration of Radio and Television

Director of the Department of Internet Audiovisual Program Management

Feng Shengyong

Wang Jiequn, Secretary of the Party Group and Director of the Beijing Radio and Television Bureau, said that in recent years, online film creation production and production are innovative, steadily seeking progress, focusing on the main line of theme, and actively exploring high -quality development. It has become an important part of the content of mainstream audiovisual programs. As the competent industry department of the industry, Beijing Radio and Television Bureau, in -depth implementation of the deployment requirements of the State Administration of Radio and Television, the Municipal Party Committee and Municipal Government, adhere to the presence of the people with boutiques, use Mingde to lead the style, and strive to promote the peak of online literature and art climbing creation. Masterpieces to meet the growing spiritual and cultural needs of the people in the new era, and make due contributions to the construction of Beijing's national cultural center and the construction of a socialist cultural power. Online movies should be guided, leading the fashion, and promoting the righteousness of the breeze; in -depth life, rooting the people, and full of strong fireworks; condense young people, lead young people, and full of vigor.

Party Secretary and Director of the Party Group of Beijing Radio and Television Bureau

Wang Jiequn

The president of the Beijing Internet Audiovisual Program Service Association, the founder and CEO of iQiyi and CEO, proposed that the film also has distinctive practical significance in addition to artistic expression and mass entertainment. , Higher than reality, reflect reality, affect reality. And introduced the development history of online movies from "barbaric growth", "exploring advancement" to "reduction of quality and quality". Looking at the future, online movies will definitely have more room for development and will achieve more significant social and economic benefits. It is necessary to pay attention to the innovation of business models, technology innovation, the gathering of outstanding marketing talents, and the power of capital. The development of online movies has achieved initial results in the road of high quality, and the industry has gradually matured. At the same time, we also have to see that online movies still have a lot of room for improvement in the content circle and subject matter.

President of Beijing Internet Audiovisual Program Service Association

The founder and CEO of iQiyi

Gong Yu

In the seminar on the representative of the online film platform and the representative of the producer, the forum invited nine Chinese online film practitioners. They combined their own experience and discussed the current status and prospects of online film development.

Song Jia, vice president of iQiyi and general manager of the Film Center, proposed that the current status of domestic online movies in China in recent years is mainly manifested as three points: first, quality and reduction of quality and reduction; second, the platform business model is continuously optimized; third, the content bottlenecks Need to break through. Under such a background, iQiyi adopted a series of measures to "increase efficiency" while driving a reasonable increase in costs in order to "increase efficiency". IQiyi has expanded its own business, entered the field of "self -made" and "participating in", and reforms the original account division model, launched the "cloud theater" model, and at the same time set up the "Qingchuang Plan" service platform to continuously help and motivate filmmakers While the output is more high -quality content, it has a view to breaking the box office ceiling of the online movie.

Gu Fangfang, general manager of Youku Network Film Center, pointed out that the current three "icebergs" in the domestic online film industry: First of all, it is the overall decline in the volume of box office in the "inner volume" of content homogeneity; second, it is the drainage efficiency of online film marketing. It is not directly proportional to marketing costs; in the end, the content of the content that can truly continue to produce head content in China has not yet been completely formed. Gu Fangfang also proposed to encourage the IP series of continuous and stable production on the content, and give the "super premiere" with audiovisual quality, the main creative lineup, theme expression, theme innovation and text innovation of the high -quality content, and from the platform differences from the platform In the "efficiency" action of recovery, refined announcement, and effective marketing, high -quality online movies have achieved more returns. Lu Yang, senior director of the Film and Commercial Cooperation Center of Tencent's online video and film content production department, also believes that compared to "reducing costs", online movies "efficiency" are more valuable and meaningful things. At the same time, it is proposed to reduce resource loss through the establishment of high -frequency communication channels between the platform and the market; after refined and differentiated the broadcast operations, thereby improving the value value of content income; Waiting for the efficiency of production; the distribution model needs to be more diversified, such as IP derivatives, overseas distribution, TV distribution and other channels, so as to improve the efficiency of content returns and help online movies "cost reduction and efficiency" Essence

From left to right: Song Jia, Gu Fangfang, Luyang

Guo Jingyu, chairman of Beijing Changxin Film and Television Media Co., Ltd. pointed out that first of all, we must treat ourselves as real filmmakers and call on more young people to enter the online film industry. I hope that under the leadership of the platform, make online movies a real "2C industry", so that every audience can buy tickets directly for online movies, and directly opposite the production. This may still make the industry still go through a period of time In the long run, a virtuous circle can be gradually formed. The online film industry needs "mythology" works, and more companies that can create mythology should be born.

北京淘梦网络科技有限责任公司创始人、CEO阴超提出了一个值得深思的问题——“现在国内的网络电影，制作质量好像是提高了，但是内容是否真正的提高了？”对此，阴Super said that online movies should boldly break the circle, break through this stereotyped, type -type market, and use more energy to polish a script and develop a story well. What happened.

Li Dongxue, CEO of Haikong Eagle Culture Media (Beijing) Co., Ltd., combined with his rich creative experience, put forward the "cost reduction and efficiency" in the production. First of all, the script of the shooting fulcrum and basis should be "realistic" to ensure the accurate budget. Secondly, in the preparatory stage, we must communicate in detail with each department to improve subsequent shooting efficiency and shooting quality. Finally, the cost of trial and error is an important part. Based on the reasonable control of the cost of "re -shooting", we must strive to polish high -quality films.

Dong Guanjie, the founder of Beijing Qishu Youyu Culture Media Co., Ltd., and CEO Dong Guanjie, shared the pressure of the pressure on the three stages of Qishu with the pressure from the three stages of the industry -the pressure of the industrial explosion period, the pressure of the transformation and learning of the industry dividend period, The pressure of breakthroughs in the industry's mature period. At the same time, Dong Guanjie concluded that "the user's habit of paying online has formed, but it is still less worthy of the user to buy." More content worthy of user payment.

Song Zongli, general manager of Beijing Ocho Century Internet Film and Television Co., Ltd., expressed some unique insights in the recommendation mechanism of online movies, and believes that online movies need to try self -media exposure effects and recommendation opportunities. "In accordance with the various indicators such as watching the duration of the unit's exposure and the new stretch, decide whether to invest more resources and energy to continue promotion, thereby leaving the recommended cycle of the movie. Recommend some attempts.

Chen Tie, president of Beijing Xinwei Film Co., Ltd., participated in the discussion on behalf of the online movie "Newcomer" and put forward the importance of "young people" in the online film industry. They can bring more in line with the current market. Thinking and innovative content. At present, Xinwei Films is committed to the creation of inspirational theme online movies and explores the more potential of the online film market.

From left to right: Guo Jingyu, Yin Chao, Li Dongxue, Dong Guanjie, Song Zongli, Chen Tie

At the end of the forum, Wang Zhi, a member of the party group and deputy director of the Beijing Radio and Television Bureau, released the "Youth Chinese Dream" online audiovisual boutique creation project collection and selection event initial evaluation list. The topic selection of the 30 works released this time reflects the new era of temperament, shows new creative vitality, shows new youth energy, with distinctive themes, rich themes, and prominent value.

Member and Deputy Director of the Party Group of Beijing Radio and Television Bureau

King

The theme forum collided with the sparks of wisdom in the free words of all leaders and guests, providing useful inspiration for promoting the road of "reducing costs and increasing efficiency", helping Chinese online movies high -quality and healthy development, providing for the new era of hardworking for the new era The steady stream of spiritual motivation, strive to create a new chapter in the creation of online film and television boutiques.

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