Script Tour | Zhejiang Foreign Affairs Tourism Co., Ltd. launched the first West Lake cruise ship innovative immersive play experience

What kind of sparks can these elements collide with the combination of these elements? What kind of "chemical reactions" can the fusion of the two of the two?

In order to break through the limitations of traditional tourism and tourism and make tourists experience more abundant experience, on August 17, Zhejiang Travel Investment Group's Zhejiang Foreign Affairs Tourism Co., Ltd. Cruise Branch organically combined the script with West Lake and West Lake painting to launch Hangzhou West Lake. On the first cruise ship innovative immersive play experience "West Lake X Plan", it presented the new script tour model of "script kill+cultural tourism" to the majority of tourists.

Cultural tourism+script killing, becoming a tourist "iron absorption"

In the "West Lake X Plan", tourists will play a Zongmen elite who cultivated the Era, and take the "West Lake Pearl Painting" to return to the Hangzhou West Lake of science and technology civilization to perform secret tasks. The script tour adheres to the core element of immersive tourism from the beginning of the design. Tourists will play under the guidance of the professional NPC from the perspective of the first person. The scenic area and cooperative painting are customized, allowing tourists to enter the role unknowingly, perfectly integrate with the surrounding lakes and mountains and the scenes of painting, and exert the "immersion" to the fullest.

"It's like turning on my" second life ', the beauty of the West Lake has become our important background element, and the young players who came to experience the plot "too much", saying that there is a chance to have the opportunity to have the opportunity to have a chance Come again. Different from the script killing and theme tourism, there is no thick script and mandatory interaction in the "West Lake X Plan". The main creative team is based on the free experience of "I am unrestrained" and combines the historical and cultural background and practical scene of the scenic area. With play design and "play", supplemented by "play", the two complement each other, creating a real offline "Yuan Universe".

Grasp the preferences of young people and create more innovative products

How to present the good stories of the good mountains and rivers of the West Lake to the passengers from all over the country in a better way, which is the most concerned issue in product design and development in Zhejiang Foreign Affairs Cruise Branch. The attention of young tourists is no longer limited to the aesthetics of poetry and painting, and is no longer satisfied with the humanistic story of the population. West Lake, a world cultural heritage with thousands of years of history, can be more diverse and more diverse under the catalysis of new elements. Showing form.

In recent years, Zhejiang Foreign Campus Company has paid attention to the iteration of cultural tourism products. West Lake Red Capital, Mid -Autumn Festival Tea, Ancient Photography, Culture and Culture and Creative Products has emerged endlessly. New attempt. In the era of change, only innovators entered, and innovatives won. Zhejiang Foreign Affairs Cruise Corporation will adhere to innovation and development, combine "Song Yun culture", rely on West Lake resources to create more high -quality products, continue to promote the integration and innovation of cultural tourism, show the cultural power and reflect the responsibility of state -owned enterprises in the promotion of the "two advances".

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