The original IP image of Ao Fanfan Qingdao was born, and interpreted Qingdao Marine Culture from a new perspective!

Luwang, August 17 (Reporter Liu Yixue) On August 14, at the closing ceremony and awards ceremony of the 2022 Qingdao International Sailing Week · Qingdao International Ocean Festival, the first IP image of the Qingdao Aoyan Ocean Cultural Tourism Zone was released- Olympic Fanfan, at night, thousands of drones have continuously changed the image and pattern of "Ao Fanfan" cartoons over Aojan, showing the wonderful charm of "Sailing Capital Qingdao" in strong science and technology aesthetics, attracting it A large number of citizens and tourists gathered to feel the unique charm of the Olympic Marine Cultural Tourism Area at close range. With the countless stagnation of the little seal, with countless fans, the promotional messenger of Qingdao's "Vibrant Ocean Capital, Wonderful and Paradise City", which shows the wonderful charm of "Qingdao of the Sailing Capital".

Create Qingdao New 5A -level Scenic Area Ao Fanfan "Birth"

According to reports, Qingdao Ao Fan Center and Underwater World are jointly bid in Qingdao's second 5A -level scenic spot -Qingdao Olympic Ocean Cultural Tourism Zone. The marine cultural tourism area officially launched the first IP image- "Ao Fanfan".

The design inspiration of Ao Fanfan actually came from the earliest residents of Qingdao Aquarium, the Leopard, which is the historical heritage and best representative of the Olympic Ocean Cultural Tourism Zone. Ao Fanfan's dressing also has a small story: Olynan wore a blue diving suit, representing the blue earth, and the small paper boat above his head.

The small paper boat seems to be the earliest understanding of the ocean and shipping ships when Qingdao people were young. Just as the head of Ao Fanfan looked from the back, it was like a boat sailing on the blue sea. It seemed to be everyone's childhood dream. The beginning of the ocean dream. Under the lighthouse of the lover's dam in the central lover's dam, it made a dazzling light with the stars on the chest at night to guide the direction of returning home for the ships and sailors of the voyage.

Using a chic and novel story, the three -dimensional and vivid shape of the image of Ao Fanfan is highly fitted with the name of the "City of Ocean" in Qingdao. "Use marine life to represent Qingdao's seaside scenic spots. This design is very appropriate, and the image adopted is also biased towards youth and cuteness. Both adults and children can be easier to accept and remember. Buy some souvenirs and take it home. The appearance of Olympic Fan just filled this part of the gap. "A tourist practitioner said.

Emoticons, surrounding cultural and creative products online and offline simultaneous launch

Now when you come to the Olympic Center, you will see that many Oza Fan's image is active in the scenic area. The stickers on the tourist bus, as well as the furnishings that can be used by the Olympic San Museum to take pictures, laser bags, pendants, keychain Waiting for the "Olympic Fanfan" IP cultural and creative products, it is also displayed and sold on the spot ...

As the first IP image of the Olympic Ocean Cultural Tourism Area, Olympic Fan's same emoji and cultural and creative derivatives are also launched simultaneously. You can download it for free in the WeChat emoticon store. At present, including Hi, EMO, OK, received, etc., not only in the scenic spot in the center of Ao Fan, the Emoticon package of Olympic Fan is also active online.

In addition, according to the staff of the Qingdao Avan Ocean Cultural Tourism Zone, follow -up, the Austrian Ocean Cultural Tourism Zone will fully use the image of Ao Fanfan as the main body to tap the cultural background and humanistic characteristics of the Qingdao Ao Fan Center and the underwater world. The combination of excellent role image in society has become a "Ao Fanfan family", and it will also launch more excellent cultural and creative works and organizational related events. Through the release of the IP image, Qingdao's local cultural characteristics vividly show the local citizens and foreign tourists, so that more tourists across the country can understand the story of Ao Fan through them, and to promote the deep integration of Qingdao Cultural Tourism formats and develop a broader development. prospect.

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