Tianfu Tourism County Tour | Zhao Chunzheng: Let Chenghua become the "poem and distant place" that everyone yearn for everyone.

Author:Cultural Tourism China Time:2022.08.17

In Chengdu in August, what is hotter than the sun is the popularity of net red landmarks from Chenghua District: from the memory of the eastern suburbs of Chengdu to the Chengdu panda breeding research base, from the 339th day of the Panda Tower to the construction lane, from Wang Ping Bin River Road to Beihu Ecology Park ... The emergence of online celebrity landmarks witnessed the new attitude of Chenghua, a modern urban area of the old industrial base, and a variety of cities.

Since being rated as a tourist name of Tianfu in September 2021, Chenghua District relied on core resources such as "big pandas", "big hub", "big cultural and creative", "metropolis", and made every effort to promote the naming county to improve the construction work. The strength of tourism and the combination of cultural and business travel has been significantly improved. In 2021, Chenghua District realized a total of 23.4805 million people receiving total tourism, an increase of 27.20%; the total tourism revenue was 32.935 billion yuan, an increase of 21.08%. It is becoming the first choice for fashion and leisure tide for livable travel and industry in Chengdu.

Recently, the "Tianfu Tourism County Tour" centralized publicity and reporting activities organized by the Sichuan Provincial Department of Culture and Tourism walked into Chenghua District, Chengdu City. The effectiveness and future cultural tourism plan were introduced. He said: In the future, Chenghua District will further strengthen the foundation of cultural tourism, strengthen the direction of cultural and business, and do a good job of integrating articles, accelerate the creation of literary travel areas, cultural and creative districts, and famous cultural and business areas. Calling the "Tianfu Tourism County" golden signboard, and strive to make Chenghua the "poem and distant place" that everyone yearn for.

Talk about development

Layout new track innovation Cultivation of the epidemic industry in the era of cultural tourism industry

With the advent of the summer tourist season, how to safely and orderly develop the cultural tourism industry in the normalized epidemic prevention and control situation has become a hot topic for society. In this context, Chenghua District actively faced the new situation of the number of visitors to the influence of the epidemic, innovated brand activities, actively cultivated the post -epidemic era cultural tourism industry, and realized "reduction in risks, increased insurance", "decrease in flow, increased traffic improvement "Reduced costs and improves".

In order to open the situation under the normalization of the epidemic, in recent years, Chenghua District has adhered to the two -way development of "online+offline", innovating new models such as "take you", "real -time tour" and "interactive tour", and actively build Beihu Special brands such as RV travel, camp camping, and other special brands have vigorously launched a series of activities such as the Tianfu Panda Tower AR Optical Fireworks Show and "Big V with You Chenghua". The total number of related hotspots is close to 600 million times, which has strongly enhanced Chenghua's popularity and reputation. On the other hand, accelerate the recovery of the cultural tourism industry, formulated and introduced 12 support measures such as the development of the tourism industry in Chenghua District, and 31 such as the development of Chenghua District to promote the development of the cultural and creative industry. Contact the commissioner and other systems to provide policies and funds in time to provide policies and funds in a timely manner. Since 2021, Chenghua District has accumulated more than 1,400 million yuan in support for the cultural tourism industry, and "real gold and silver" helped cultural tourism enterprises through difficulties.

▲ Beihu Ecological Park

Layout a new track. Aiming at the shortcomings of the local cultural and tourism industry "there are many traditional projects, less emerging business formats, more tourism tourism, and less immersion experience", Chenghua District scientifically deployed the main enterprise such as the perfect world, combined music, and today's headlines. New projects such as Tianfu International Animation City "have carefully created new landmarks such as the second phase of Panda Base and the Chengdu Natural Museum, and innovated the production of new cultural tourism products such as the first panda -themed musical" Panda "in China.

▲ Tianfu International Animation City

▲ The musical "Panda"

"We comprehensively promote the cultural tourism industry chain 'supplementing the front, strong mid -end, and extension of the delay", which effectively enhances the collaborative operation of' upstream and downstream, left and right shores', but also effectively reduces time, manpower and resources, promoting the economy, and the economy has been promoted The benefits have been significantly improved, and the establishment of the fault layout of tourist attractions in various fields and various fields and the agglomeration and development of the cultural tourism industry. "Zhao Chunzheng said.

Data show that in 2021, Chenghua District GDP achieved 127.33 billion yuan, an increase of 9.9%year -on -year, and total tourism revenue was 32.935 billion yuan, an increase of 21.08%. The ranking in the top 100 districts across the country has increased to 91 places, successfully realizing the "14th Five -Year Plan". Good start.

Talk in the future

Firm new direction to continuously polish the "Tianfu Tourism County" gold signboard

"Tianfu Tourism County" is a honor and a responsibility. Regarding how to continue to play the core leading role of famous counties in the future, and use this "golden signboard", Chenghua District has become a bamboo in the chest-

With the main path of "Panda+, International+, Tourism+", focusing on "shaping the international panda IP kernel, Jianqiang Panda related industrial chain ecosystem, expanding the function of panda international exchanges and communication", continuously builds "panoramic welcoming guests" The tourism pattern, continuously enrich the "full -time guest" tourism supply, continuously consolidate the tourism environment of "good customers", and persevere the big panda brand.

▲ Panda base

Activating and transforming industrial heritage, coordinating the promotion of 18 industrial heritage protection, industrialization reconstruction, and scenic area creation. The ten major cultural and creative industrial parks with orderly distribution, mutual associations, and compatibility of cultural and intelligence and a number The "Cultural and Creative Fan" Internet celebrities punch cards to accelerate the creation of more "creative, exhibition, performance, show" experience projects, so that "old trees Fengchun". ▲ Dongjiao Memory

Actively shape consumer brands such as night economy, exquisite life, and back street economy, and accelerate the creation of "eight major business districts" such as "clear levels, clear themes, outstanding highlights, and strong radiation power" Quality presents the "2+11" characteristic cultural tourism districts such as Xinhua Fang, integrates a large -scale cultural tourism consumption meal for "eating, accommodation, travel, and entertainment, and not snoring throughout the year, and promotes the integration of" fish like water "in cultural and business travel.

▲ Xiangxiang Lane

"In order to further do a good job in the integration of cultural tourism, in the future, we will continue to lay a solid foundation for cultural tourism, strengthen the direction of cultural and business, and fully activate the" Top Ten Babies' special resources such as two stations, two schools, two products, and four places. Become the "poem and the distance" of everyone's longing. "Zhao Chunzheng said.

(The picture is provided by the Propaganda Department of the Chenghua District Committee)

Editor -in -chief: Chen Xiaoyue

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