Cooperative+Pinduoduo, the family of "Pinggu Da Tao" in the suburbs of Beijing is 200,000

In August, the listing season of Da Tao, Pinggu, we walked into Pinggu District, Beijing, known as "China Tao Township". Da Tao is famous for Pinggu. In the Ming and Qing Dynasties, he had the reputation of Royal Gongtao. Here, every family has a peach, and the households are fragrant.

Stopping in Lifang Town, Malang Town, the villagers are lining up to sell Pinggu Da Tao. At the age of 80, Cha Lukuan took hundreds of pounds of peaches with his wife early in the morning and rode a tricycle to sell. Taozi has a sweet taste, and the red half -like smiley face is like the smile.

Danu has grown 20 acres of peaches. At the time of harvesting, he will pick up a batch every morning and send a batch in the afternoon. A maximum of more than a thousand pounds of peaches a day, relying on planting peaches, the old couple can have nearly 200,000 yuan a year.

▲ The 80 -year -old Chalu Kuan is in Taoyuan. Relying on Pinggu Da Tao, he and his wife have nearly 200,000 income a year. Zhang Huiming | Photo

All of this, thanks to the Green Yangdao Cooperative in the village. At the scene of the peach, the buyer selected, scored, and loaded the car; in the warehouse, the villagers, part -time employees of the cooperatives, sorted the peaches towards the heavenly earth, and packed according to the level. The last ring is the courier company. They transport thousands of orders every day.

The collection of farmers, cooperatives, e -commerce platforms, logistics transportation, and Internet and agriculture allows Pinggu Da Tao to appear in the fruit basket of consumers nationwide as quickly as possible.

For more than 10 years, the cooperatives have taken the villagers from the roadside stalls to online sales, and planted from ordinary peaches to peaches, golden honey oil, and rainbow oil. The sound of Da Tao in Pinggu was far -renamed. A new e -commerce village came out of Pinggu District. The farming villagers also got into the road of getting rich. The cooperative was identified by the Pinggu District Commerce Bureau as the top ten e -commerce companies in Pinggu.

Starting from the industrial upgrade, the rural revitalization draws a strong stroke here.

01

Cooperative+farmers' e -commerce era

Planting Pinggu Da Tao, an annual income of 200,000

In 2006, Yang Xinwen, who graduated from China Agricultural University, took office as the first college student of Liyang Village.

At that time, the peaches planted by farmers could only sell stalls, or wait for traffickers to collect them. The variety of peaches is also very ordinary. When it is cheap, it can only sell 3 cents a pound, and the farmers' income a year is only a few thousand yuan.

Everything is primitive.

Yang Xinwen began to think about how to expand sales. In 2010, he and the partnership of the Green Yangdao Cooperative were founded to explore the possibility of "Internet+agriculture" and began to try to sell peaches online.

There are very few orders for starting periods, and the greater trouble is that no courier company is willing to receive fresh products. At that time, their shops had two or three orders per day. There was no way. Yang Xinwen and a few companions took the bus to the bus to deliver the goods in Beijing. It is more than a long day to make a less loss.

I persisted for a year. "From the second year, we were looking for the courier company and promised to break the packet." In this way, the courier company started receiving the collection. But the problem was one after another. "At that time, we did not have a warehouse and cold storage. They picked it directly in the ground and could not pick up peaches when it rained. In 2012, we invested in the warehouse and cold storage."

By 2019, the situation changed significantly. After entering Pinduoduo, Yang Xinwen found that the traffic on the platform was very large. After more than two years of operation, the Ludao Flagship Store ranked first in the Pinduoduo Quality Ranking.

With this label, I don't worry about selling goods. "We usually promote very little to the outside world, but because of good quality and reputation, many users choose us. There is a customer who can spend more than 10,000 yuan a year, and our repurchase rate is very high."

The reason why it can ensure the quality is that in addition to the high quality of the Da Tao itself, the screening and efficient operation of cooperatives are also important.

Zhang Jingui is 25 years old and is a buyer of the cooperative. He goes to various villages every morning to purchase peaches. For standard procurement, the villagers with a slightly poor quality will process them separately.

▲ The members of the cooperative are unloading the peach. Zhang Huiming | Photo.

Green Yangdao is a merchant, but it is not entirely an ordinary merchant. They also participate in the practice of local agricultural production and research.

In the early years, there were only ordinary peaches in the local area, but many people were allergic to peach hair, which seriously affected the audience of peach. Later, the cooperatives led farmers to develop new varieties. Without peach hair, peaches and oily peaches that have been improved with sweetness and taste were also widely accepted.

The Yunnan native Yang Xinwen did not expect that a village official who had been in office for three years made him tightly tied to the ground of peace, and it was 16 years. "I am studying agricultural, like agriculture, and I like the simple farmers and comfortable life rhythms here."

▲ Yang Xinwen of Yunnan did not expect that a three -year -old village official work made him tightly tied together. It was 16 years to wait for the peasants to get rich together with farmers. Zhang Huiming | Photo

02

Multi -category of e -commerce village blossoms

There is a peach off the peaches. In the winter, the farmers did not work, and the cooperatives were raising the team and could not be idle.

The cooperatives find ways to find ways from two aspects: regional and categories.

After the construction of Yunnan Base and Inner Mongolia Base, the cooperatives have developed a perfectly matched red pine douga with peach trees.

Peach trees must be cut every year. For environmental protection, branches cannot be burned now, but it has become a big burden. "We have found that the reduced and fermented branches can be made into ingredients that grow mushrooms, which is especially suitable for planting red pine baunds."

Today, red pine brub and peach trees have become popular in the local area. Increasing income benefits are obvious. The annual income of peaches per acre of farmers is 10,000 yuan, and the planted red pine can earn 10,000 yuan, and the time can be perfectly matched. Every year after the Mid -Autumn Festival, it is done with Tao's work, and it is just planted in red pine. In addition, the Green Yangdao Cooperative also began to experiment with new corn varieties. Finally, it was developed and developed fruit corn. It can be eaten directly as a fruit. The sweetness is 27.4, and the nutritional value is high. Fruit corn has been listed in 2022, and the market feedback is very good. The cooperatives plan to plant it in large areas next year.

All new categories of development adopt the model of cooperatives and farmers. "After our cooperatives are developed, they will plant a part of them, and at the same time divide the seeds to farmers. After mature, they will send the products over."

Fruit is a seasonal product. When it comes to centralized listing, the cooperative will participate in the spike or 10,000 groups of people in Pinduoduo. Various "spelling" models can quickly gather in time and space to quickly gather in the demand for agricultural products of nearly 900 million consumers across the country, and quickly sell the seasonal fruit.

▲ Post express delivery every day. At present, the cooperatives have more than 10 million orders on the line throughout the year, with an average of 2000-3000 boxes per day. Zhang Huiming | Photo

At present, there are more than 10 million orders on the online sales of Green Yangdao, with an average of 2000-3,000 boxes per day. Among them, one-third of the amount sold by Pinduoduo.

The unique "purchase+direct hair" business model of Pinduoduo platform has greatly reduced demand fluctuations. Cooperatives and fruit farmers have reached a long -term supply cooperation model, eliminating the cost of intermediate transaction, and the industrial flexibility in the village becomes stronger. Essence Because of this, Pinggu Da Tao E -commerce Village is getting stronger and stronger.

Since the outbreak of the epidemic, the cooperative has helped more than 300 peach farmers selling more than 1,500 tons through online sales, and the output value has reached 30 million yuan, which has increased the average income of farmers' households by more than 20%.

03

Drive employment, revitalize the countryside, and the industrial upgrade provides the beam

Gao Chunxia is 57 years old and has been packaging and sorting in the cooperative warehouse for four years. "My family has a greenhouse with less than two acres of land. In May each year, the peaches in the greenhouse were sold out. I came here to work part -time, choose fruit and packing, pick out bad fruits, and divide the peaches according to the size of the size. , Corresponding to the box. "

▲ Local farmers correspond to the sorting and packets according to the size of the peaches. Families of two to three people in the village can grow peaches per year to earn 150,000 to 20,000 yuan, and there are tens of thousands of yuan part-time income. Zhang Huiming | Photo

She starts to work at 7 o'clock in the morning, seven or eight hours, 15 yuan an hour, and can earn more than 3,000 yuan a month. This work can be in October from May each year, and it can also receive nearly 20,000 yuan.

At the end of the part -time job, Gao Chunxia went back to run her own greenhouse. In addition to the management of peach trees, she also sowed lettuce. The peach tree in a shed can earn more than 30,000 yuan. "I don't be idle in the end, and I can make money." Gao Chunxia said.

This is Gao Chunxia's year, and it is also the day when the villagers are repeated every year.

There are more than 20 full -time employees in the cooperative. They are responsible for sorting and packaging are nearby farmers. There are at least 20 people a day. In the peak season, there are more than 100 villagers who sort them. Cooperatives also cooperate with university agricultural colleges to provide practical bases for college students in agriculture.

Yang Xinwen said that two to three people in the villages nearby can grow peaches per year to earn 150,000 to 200,000 yuan, and there are tens of thousands of yuan of part-time income.

Years of practice have made Yang Xin realize that the agricultural industry must be upgraded and the countryside must be revitalized. It still depends on new information technology and biotechnology. Large platforms like Pinduoduo, "We can only reach the surrounding Beijing before, and now we can reach all parts of the country."

On the other hand, the development of new varieties and increase the land utilization rate can the output value come up. In 2022, the Green Yangdao Cooperative has strengthened its research and development and established a doctoral farm. At present, doctoral farms are developing wood vinegar solution extracted with peach branches as raw materials. The wood vinegar solution has been seen on fruit corn this year, and it will be tested in a larger scale in the future.

The local exploration cooperative model has a significant income effect. The sales of the cooperatives in the previous two years are about 10 million. This year, the corn and red pine borners can reach 150 million yuan.

Today, Liyang Village, every family can eat and eat, and villagers can have a abundant life without leaving the country. The Internet helped agriculture upgrade, and Pinggu contributed the most vivid case.

The great power of technology is making more and more fruitful fruits on the land.

- END -