I heard a city "Coffee incense", and these foreigners living in Shanghai "entered the pit"

Speaking of coffee beans,

What well -known producing areas do you think of?

It is Brazil, Cuba, Colombia

Or Ethiopia?

But if you encounter German Eric

Or Italian Tommaso

They will recommend you to try the beans in Yunnan, China

Rich levels, smooth taste

Yunnan Coffee Fresh Fruit

Operating a net red cafe

Ukrainian Mark

Will bring a cup of special coffee

Tell you this is a popular model on Xiaohongshu

From a pack of coffee beans to a cafe, foreigners living in Shanghai, who wants to start the coffee brands in China here, are moving. The coffee career in Shanghai not only leads the trend to the trend of the "coffee capital", but also makes Haipai coffee culture more tolerant and charming.

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The most important Italian

Baked coffee

As a heavy enthusiast of Italian coffee, Tommaso's preference for coffee is very traditional and only drinks the meaning of concentration or Kabchino. But he quickly found that because the coffee beans were not fresh enough, the coffee he brewed was not delicious enough.

"When I came to Shanghai in 2010, most of the coffee beans I could buy were produced in South America. From the completion of roasting to transportation to Shanghai, it took about 6 or 7 months. This is not a fresh coffee I want to drink." Previously, he first came into contact with Yunnan coffee beans and immediately purchased a batch of raw beans and a small roasting machine. He learned to roast coffee beans at home and was out of control.

"In order to ensure the best activity quality and drinking taste of coffee beans, we have selected coffee beans from Yunnan, and it is purely hand -roasted every week." Because the friends around me like the coffee beans he roasted, soon The software engineer's Tommaso founded its own brand Heicoffee, which only sold freshly roasted Yunnan coffee beans on the applet, and was delivered home on the day of roasting.

Heicoffee

Tommaso promotes its own brand at the exhibition

"This is a bag of Arabica coffee beans from Fuyan Coffee Planting Manor from Menglian, Yunnan. After severe roasting, the coffee acidity is moderate, with the aroma of dried fruit." Grab a handful of coffee beans. Smelling the aroma, there is no shortage of pride in his tone. He said that the main reason for selling Yunnan coffee beans is six words -quality, freshness and environmental protection. "The quality of Yunnan coffee beans is not lost in other production areas. Drinking Yunnan coffee in China has more fresh and less carbon footprints that other production areas cannot be compared."

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The most persistent German

System professor in Yunnan Caongnong

On the product page of Heicoffee

Have such a sentence

Support Chinese local coffee

Help Yunnan Coffee Bean Planting Farmers

The German Eric has the same original intention

four years ago

The world's first

Coffee chain store "from seeds to cup"

——The Coffee Commune landing in Longyang Road, Shanghai

December last year

The second store opened in the city in Minhang District

The founder has lived in China for 24 years

Eric Baden

Chinese name is Linden

Eric Baden

Coffee

More than 20 years ago, Eric, which was sent by German chemical companies to Shanghai, was responsible for the operation of the business of Greater China, and encountered Yunnan coffee farmers who were working in the city during a public welfare activity. I feel that coffee farmers cannot rely on coffee cultivation to survive. He is determined to help these hard -working coffee growers and revitalize their rural communities.

Over the years, Eric and his team have penetrated into the Yunnan production area. From improving planting technology and changing processing methods to investing imported baking equipment, it has taught how Yunnan Coffeeon produces high -quality boutique coffee beans and helps them sell them to their sales. One of the most important markets across the country is Shanghai.

Yunnan Coffee Fresh Fruit

Yunnan Coffee Nong is dealing with coffee fresh fruit

Yunnan Coffee Manor

Eric feels that Shanghai is the center of Chinese coffee culture. With the most high -quality coffee consumers, Yunnan Coffee Bean has gradually won their hearts. "In the past, customers walked into the store, and would ask if there were coffee beans in Ethiopia and Colombia. Now they will choose coffee beans in Yunnan."

Yunnan Coffee Bean in Coffee Commune

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The youngest Ukrainian

Industrial Wind Net Red Store is full of popularity

At the end of February this year

Neighbors Coffee opened on Changping Road

I boarded in less than two weeks

Meituan Shanghai Coffee Shop Popular List No. 2

This is the Ukrainian Mark

The second cafe opened in Shanghai

Mark from Ukraine opened this Neighbors cafe at Changping Road, Yanping Road. He has run this cafe since February

Afternoon after working day

Neighbors coffee

Six or 70 % of customers

There are surrounding residents who bring their children

There are also young people who meet with friends to check in

There is even a well -behaved dog

Lie quietly at the foot of the guests

This small shop of "Sunca Night Wine"

Have a strong industrial style

Cold light in the metal bar

Special coffee drinks with wooden menu

If you turn it up at night, you will expose the wine cabinet

Neighborscoffee Changping Road Store

"Coffee" spell on the shutter window

It is Mark's careful thinking

Can intuitively attract past guests

It can also let the sunlight into the glass window

It is an Internet celebrity shop on social networking sites such as Xiaohongshu

The "coffee" spelling on the shutter window is Mark’s careful thought

Mark, who came to Shanghai at the age of 18, was a model agent. Coffee was his hobby and now he has become a business. Standing at the front end of the trend, he understands the minds of young people in Shanghai. The store often has a creative special special coffee. "This cup of 'green fingers' has not been on the menu, but we will soon be launched." The green happy jam was applied to the wall of the cup, and the thick Dirty coffee poured into it, with a high face value.

Neighborscoffee's special coffee "green finger"

"Chinese consumers like good -looking and delicious coffee, and their acceptance of new products is also high." Mark said that Shanghai is the city with the most cafes in the world. Only under fierce competition can only attract consumers Essence

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Smelling Celestial City

They love coffee and love Shanghai

In the past, coffee was imported

It is not easy to keep up with the trend

Today, Shanghai has become

There are cities with the largest number of cafes in the world

Become the center of Chinese coffee culture

Can't do without these

Foreigners who love coffee and Shanghai

Coffee commune travels to the city store, customers can smell incense and know coffee

As the SCA International Boutique Coffee Association certified beanian, it is also a representative of the Yunnan International Coffee Organization Europe. Eric will bring the best Yunnan beans every time Eric goes to the international competition as a judge, go to the scene to share and promote it. Let the world see Yunnan coffee. And tried to restart international trade after the impact of the epidemic.

Today, consumers can buy Yunnan coffee beans produced by coffee communes on e -commerce platforms such as Jingdong and Douyin, and they can also taste directly offline stores. Whether it is hand -made beans or the new Chinese style "ink" in the summer, there are many fans. Mark's dream is to open more chain stores across the country.

Coffee Commune Chinese Coffee "Point Ink"

Tommaso, who has been in Taijiquan for 18 years, is a proper "slash youth". While developing small programs and teaching Tai Chi, he has now decided to put more energy to coffee. On his video number, both Chinese wives and young daughters will appear, and teach everyone how to make a cup of more delicious coffee. "Half of our customers are Chinese, half of them are foreigners, but everyone's taste of coffee is consistent."

The entrepreneurial spirit of the city in Shanghai has also caused Tommaso to be infected. "Sitting in the cafe, you can hear many young people talking about entrepreneurship and cooperation. Everyone wants to do something and do something different. It can be said that this vitality has also been infected with me."

Although it is the youngest "post -90s" of the three, Mark has also lived in Shanghai for 10 years. He and his wife with green plums have married and have children here, and have regarded Shanghai as the "second hometown". From the enthusiasts who drink three or four cups of coffee a day to the owner of the cafe, Mark feels that in Shanghai, more people who enjoy a cup of coffee are more than those who need a cup of coffee. Even if he opened his own coffee shop, he was still willing to walk on the street, walked into a cafe at will, drank a cup of delicious coffee, and knew some new friends. "This is the charm of Shanghai."

Gold Coast Studio

Author | Zhang Yuyun

Graphics | Zhang Yuyun Sun Zhongqin Interview object provided

Editor | Xiao Wu

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