It's too hot, want to buy fresh meat moon cakes in Guangming Village online?Beware: Many stores are not genuine

"The weather is so hot,

Want to buy the fresh meat moon cakes of Guangming Village online,

But the platform is ‘purchasing’,

The address is all over,

Is it true? "

One month before the Mid -Autumn Festival, the Shanghai -grilled moon cake market became hot again, and some old -fashioned brands, including Guangming Village, are very popular. Even under the scorching sun of 40 ° C, consumers waiting to buy. In order to conveniently, many consumers hope to buy deliciousness through "running legs" and other methods, but they find many self -called "Guangming Villages" on the online platform. The Shanghai rumor platform found that many stores were not genuine.

There are many businesses on the takeaway platform claiming to be "Grand Restaurant in Guangming Village"

"Li Gui" shop actually has multiple locations in one store

"At present, there are only 4 stores in Guangming Village, and the rest are not our stores, and there are no counters in the mall." Xiang Kaiyu, head of Huaihai Middle Road Store in Guangming Village, told reporters. It is reported that the four authentic stores are Huaihai Middle Road Stores, Guangming Village Dining Branch on Luban Road, Huiyang Plaza Store in Tianlin area, and Zhonggeng Man Tour City Store in Gumei. As of now, four stores have not opened official stores on the takeaway platform.

4 authentic "Guangming Village"

However, on the review website and takeaway platform, there are more than 4 "Guangming Village", and most of them use the facade or product photos of the Great Restaurant of Guangming Village, Huaihai Middle Road.

After verification, the "Guangming Village Big Restaurant" of these addresses has nothing to do with Guangming Village

For example, there is a new store on the Internet that claims to be located on "No. 300 Tibetan South Road, Huaihai Middle Road Street". There are also many facade photos and product photos of Guangming Village of Huaihai Middle Road in the online store. However, Guangming Village does not have this store. The search results of a number of mainstream map software also show that there is no Guangming Village "No. 300 Tibet South Road".

There are also several self -proclaimed "Guangming Village" located in Huayang Road, Changning District, Changning District, Hongkou District Tiantong Road, and Xingxun Agricultural and Sideline Products in Xuhui District. After verification, the above address did not have Guangming Village, and some netizens went directly to counterfeiting through comments.

Some netizens fake them through comment

On the takeaway platform, some stores related to Guangming Village are labeled as "purchasing". The photos provided by these shops are related to the signature snacks and cooked food in Guangming Village, but the store description states that they only provide leg running to the store to buy services. "All commercial behaviors have nothing to do with the store (brand)."

There are takeaway merchants marked and announced that they are doing "purchasing" service

Some merchants did not mark themselves as buyers, but used a similar introduction to Guangming Village. For example, a merchant named "Guangming | Village Big Restaurant" uses the facade photos of Guangming Village, Huaihai Middle Road. "" Guangming Village Bean paste moon cake "and other products. However, checking its registration information on the takeaway platform shows that its actual address is "No. 222, Jiashan Road, Long Ning Road, Changning Road 1018". Changning Road and Jiashan Road are far apart. This is clearly two addresses. How can it be a shop? Look at its publicized business license and food business license. The real name is "Xianghong Catering Shop in Xuhui District, Shanghai". Search through third -party platforms such as Qixinbao, the restaurant is an individual industrial and commercial households, and has no equity or investment relationship with Guangming Village.

The address of "Guangming | Village Big Restaurant" is displayed as "No. 222, Jiashan Road, Long Ning Road, Changning Road"

The product information, merchant information and merchant pictures released by another self -proclaimed address on "Guangming Village", which is self -proclaimed to operate on Huayang Road.

"The price of buying on behalf of the purchase is a little higher than the on -site. The original price of 10 yuan with a 10 fresh meat moon cakes will be sold for 88 yuan, but the delivery speed is very fast, and it can be delivered in half an hour. Well, so I do n’t know if it ’s true.” Mr. Wu, a consumer who bought the fresh meat moon cakes of Guangming Village through the takeaway platform, told reporters, “If there is no inside pedestrian reminder, it’ s difficult to distinguish the authenticity of the product information on the online platform. ","

The old name can be fake to do this

In fact, because the moon cakes and cooked foods in Guangming Village are currently available for sale and limited output. At present, official takeaway services are not provided, and consumers need to buy on -site. Recently, in order to facilitate consumers to find store information and identify authenticity, the four stores unified the LOGO of online stores and updated the offline moon cake packaging box. Among them, fresh meat moon cakes use pale pink carton with white magnolia pattern, which indicate "fresh meat moon cakes"; moon cakes with the remaining filling use light green carton with daisy patterns to indicate "special moon cakes". There are brand logo on the box.

Guangming Village has replaced moon cake packaging, which is convenient for consumers to identify

"After all, the packaging box is not a anti -counterfeit box. For food safety and quality, it is recommended that you go to the store to buy. Don't believe in the purchase of the purchase." Xiang Kaiyu reminded.

Another online celebrity old name Shanghai Harbin Food Factory also pays attention to the phenomenon of "running legs" and "purchasing". In order to prevent the "Li Gui", the "Harbin" brand chose to take the initiative and use the official takeaway service method.

Has' official stores uniformly launch a takeaway platform, use the "brand" label to emphasize the identity, and use the unified logo and product introduction

General Manager Chen Yifeng said that before the various stores have been scattered, they have been taken takeaway, and they have also encountered a takeaway brother who had bought the legs. . "Since August 15th, has" Harbin "takeaway officially launch is hungry? Signature products such as butterfly crisp, apricot peach row, crab fragrant egg yolk pot, and Shangpini Sip Ni have all realized online orders and delivery. The logo, product photos and introduction of the official stores on the takeaway platform are all unified for easy identification. Consumers can find the nearest store through the takeaway platform. After the order is placed, the store will be delivered by the store. The star products of Shanghai Harbin Food Factory can take out

Chen Yifeng said that online takeaway can not only solve the problems of hot weather and consumers do not want to go out to buy, but also attract young groups who favor online shopping. "The old name is not willing to achieve the achievements. One of them, our community group purchase is still ongoing, and we will try TV shopping, short video live broadcasts, etc. I hope that through more channels, the brand and quality are sent to the citizens. "

Also launched the official website sales and official group purchases, including Sanyang South Store and Shao Wansheng. In addition to opening an official flagship store on the e -commerce platform, these old -fashioned samples also designed small programs, and also added channels such as community group purchase and television shopping. Lou Chen, the person in charge of Sanyang E -commerce, said that the new channel has expanded the service radius and increased the consumer group. Taking community group purchase as an example, although it is a special service method during the epidemic period, it is continuous. "We are still recruiting community heads because we find that residents in the community are very welcome to send the deliciousness. For brands, community group purchase capacity Realizing the direct delivery of factories to the community is very efficient. This is the win -win situation between consumers and enterprises. "

Sanyang Nanyan Store is developing community group purchase while increasing TV shopping channels

Faced with the various new tricks of the old names, consumers clapped their hands. However, some consumers have proposed that the comments websites and takeaway platforms must also bear responsibility, review the registration information of merchants, regulate their service behavior, and avoid the phenomenon of "next to famous brands", "old -fashioned" or "hanging sheep head selling dog meat".

Liberation Daily · Shangguan News Original manuscript, reprinting without permission

Author: Shanghai rumor platform

WeChat editor: Antong

- END -