In the past, the old factory building turned into the "treasure box" of the city movement. See how Baoshan made new articles in the new space here

Miss Li, who had dived abroad every year, found a good place in Shanghai this summer. The S10 International Diving Sports Club located in the Sanjianqiao Sports Cultural Park in Baoshan has the only 10 -meter deep pool in Shanghai, and it can experience the joy of diving without "Shanghai".

There are not only S10 diving, but also SurFing · Space surfing space. It is suitable for parent -child families to participate in the tide game. One of the pilot projects in the center, citizens are in the Sanbashi Sports Cultural Park, like opening a sports treasure box.

Exploration of the park transformation

Make full use of industrial parks, various commercial facilities, factory buildings, warehouses, park green space and other urban space and site facility resources, and build a number of urban sports centers with distinct features, business industries, and significant comprehensive benefits. Breakthrough of the venue area.

The Sanjianqiao project is located between the China and Foreign Ring. It belongs to the high border sector of Baoshan District. It is named after the border of Baoshan, Hongkou, and Jing'an. This is the old factory of the Shanghai Nitan Nittan Wimber Biliary Factory. Today, the 50 -meter -high chimney is retained as the mark of the prosperity of industrial civilization.

At the beginning of the renovation in 2017, the original park design wanted to take the 8th Bridge Creative Industrial Park as a model. However, after some evaluations, many defects were discovered. First, the surrounding rail transit is inconvenient, and the second is the weak business office atmosphere. Although there are many defects, the operating team discovered an advantage: there are many surrounding houses. There are more than 700,000 people in the 3 kilometers radius. The population density is comparable to the urban area. Industry.

Through market research, the operating team discovered that sports is an element that attracts people. At first, 10 of more than 30 high -quality enterprises were selected, covering a distinctive project such as rock climbing, children's physical fitness, and indoor golf. Considering that experiential sports projects are micro -profit, long -term training is required. The park gives the merchant a floating range in terms of rent according to different operating projects. Because the operating team spent a lot of time and energy on resource mining in the early stage, it has settled down for several years. It has covered the sports projects of the public and niche, forming an industrial agglomeration effect. To this day, Sanjianqiao has settled in 30 sports projects, becoming Shanghai's first creative park with the theme industry of sports culture.

Thinking under the epidemic situation

The Sanjianqiao Park not only provides sports fitness services for surrounding citizens, but also becomes an incubator for the sports industry. "Little Agent" children's sports space is facing children aged 2 to 16 and provides a comprehensive sports training mode for multiple projects. After the three neighbor bridges settled, the "little agent" has grown rapidly, and it is currently a chain brand in the Yangtze River Delta region.

Only the tenants can develop well to develop well. Under the epidemic, the anti -risk ability of small and micro sports companies is weak. In the face of this dilemma, the park takes the initiative to attack. "We have recently communicated with government departments and schools. Under the double reduction, the school lacks a variety of sports interest courses. We have coaches and venue resources here. We can come in and go out to provide customized services for the school. It not only solves the pain points in education, but also solves the problem of tenants' survival. "Mr. Han, the relevant person in charge of the park, introduced.

Operating a sports service complex like the Urban Sports Center requires a team with rich experience in commercial sports operations; integrates and utilizes the upstream and downstream resources of sports, and effectively connects existing resources and potential resources to create a top sports service platform. Form its own competitive advantage.

He is the vice chairman of the Board of Board of Sports Association of Baoshan District. Mr. Han and his operating team have been thinking about how to empower the tenant. "The Sports Association also has very good clubs and coaching resources. I want to integrate these sports resources and activate these sports resources through corporate operations to allow the park's tenants to maintain basic profit, so that they can continue to have the vitality of entrepreneurship."

Seeking social capital to join

As a new thing, the urban sports center is consumer -oriented and in line with the characteristics of Shanghai cities, which can accommodate more new sports projects. As an important supplement to public sports services, the urban sports center will become a new carrier of sports consumption, creating a multi -level, diverse and personalized sports consumption experience new scene for citizens.

How to make new articles in the new space? If you just do training and make money from the traditional sports industry model, the development space is very limited. In this regard, the park jumps out of the inherent thinking model. "What we want to do is integrate commercial capital, brand incubation. For example Capital assistance can solve the problem of funds required for large -scale development, "said the person in charge of the park.

The "Fourteenth Five -Year Plan of the Development of Shanghai Sports Industry" proposes that by 2025, the total scale of the city's sports industry will turn over 2020. The industrial agglomeration effect is further highlighted, creating a group of national sports industry bases, and cultivating 3 to 5 municipal sports industry demonstration agglomerations that meet market laws and market competitiveness. The scale of sports consumption has further increased, and per capita sports consumption accounts for more than 4%of residents' disposable income, increasing the proportion of experience consumption.

The favorable policy has given the park a lot of confidence.In the future, the three neighboring bridges will build a multi -dimensional development of the sports industry tracks with sustainable development.It is understood that the second phase of the project is currently under construction. New swordsmanship, football, squash and other sports projects will be added. In the future, the park will also introduce competition companies, sports brand companies and sports funds to form content, events, sports funds, sports brandsThe closed loop of the sports industry has made the three neighbor bridges a replicable operating model.When the pedestrian passes through the three neighboring bridge sports cultural parks, seeing the sports figure through the glass of the street is full of vitality.The updated three neighbor bridges are not only a historical district with the community, but also a urban living room with community value.In the future, such a sports culture park may appear in more cities.

Source: Shanghai Baoshan official WeChat

- END -