How can the Blind Box "gaming" induced children's consumption and comparison?

Author: Yuehai

Recently, related reports of "Harvesting Primary School Students", "Empty Elementary School Students", "Conquering '10" reports are endless, and even "parents spend 2 million to gathers the baby Altmanca without gathering together" Such news rushed to hot search. The trend of Ultramanca's suddenly set off in the children's group involves consumption guidance and cultural influence of minors, and it is directly related to the healthy growth of children. It is worthy of our in -depth thinking and careful treatment.

The content of the card seems to be simple, only by the image of different Ultraman and the so -called "attack power" and "defensive power". The key to pocket money. There are many types of Ultraman cards, but "rare cards" are really "rare", only "random" in different card packages. If you want to get different rare cards, you must continue to buy less than tens of yuan, as many as thousands of yuan. "Spending 2 million can not gather Jili Ultramanca", it looks like a small probability news event, but it reflects this set of special rules for this set of card gameplay.

On the surface, the Ultraman card does not seem to violate any current legal business model and rules, but its approximate "gaming" card draw mode continues to guide minors to invest, which is essentially an indulging mechanism. Any gaming or addiction must be vigilant with minors. In addition, if the child is obsessed with the content of it, it consumes not only the expensive economic costs and wastes the valuable time cost of the child, but it is not beneficial to the healthy growth of the child. Such a business model and mechanism setting are obviously immoral. of. Furthermore, if such products are not indulged in individual children, but the participation and addiction of millions or even more children, we can no longer use moral standards to view and evaluate. look deep into.

According to media reports, Ultramanca is produced by a company named "Card Tour" registered in Zhejiang. The company's 2020 revenue is 3 billion yuan, and the profit is close to 50%. Calculated at 300 yuan per capita, 10 million children participated. The author has reason to believe that the number of children who actually participate and affect will be a larger number. From the figure, this is indeed a "good business" with a lot of income. But compared with the price paid by the healthy growth of minors, is this really a good business worthy of exaggeration?

In addition to the setting of gambling addiction mechanisms, what else attracts children to indulge in this small card? The answer given by media analysis is social. Children can compare and exchange cards. The rare card owner is "very face". Even in a small circle, children with the most rare cards in their hands will be called "card king". In order to further guide such "social", the merchant also developed the "battle" gameplay, and the victory against the battle depends on the money to buy a card.

This is a very direct comparison, based on family investment in financial resources. In such a comparison child, we can imagine the pride of "rich people" and the loneliness of "no money". In this mode, children are pursuing their opponents in the "battle" of the Ultraman card in the elementary and even kindergarten stage, and the victory and defeat are not related to intelligence, physical strength, morality, and personal efforts. The only criterion is that the only criterion is Investment of money. What kind of values ​​will children form such guidance? Therefore, compared to parents who waste money for children to buy "cultural garbage" without nutritional, card merchants talked about "card social", which is the greater harm to children, education, and society. Based on this, the error guidance of Ultraman Card on the values ​​of minors, although hidden, is no less harmful than poisonous milk powder and poison textbooks.

Thinking about it, what children play are actually deeper. In addition to the function of accompanying, toys are also an important part of children's early education. The toys in their hands not only affect their cognitive ability and hands -on ability, but also affect their emotional ability and aesthetic ability, and to a certain extent to shape and change the children's values.

Any misleading for children to fall into bad things, and any misleading trials to make them go to "crooked roads", it is worth more vigilant for parents and society. "What to accompany and affect the childhood of the child", saying that it is a smaller to determine the inheritance of the family, and the future is related to the future of the nation.

- END -