The development index of Xiamen Convenience Store ranks first in key cities!2264 have been opened in the past year

【data】

In 2021, the China City Convenience Store Index shows that among 39 key cities across the country, the development index of Xiamen Convenience Store topped the list.

Among them, chain convenience stores have a high saturation, and every 3443 people have a convenience store; in 2020, the number of convenience stores in Xiamen City reached 7.1%, the highest development among all cities.

In the past year, Xiamen opened 2,264 convenience stores, over 1/3 of the total number of new convenience stores in the past 5 years.

Picture source/Vision China

2022 China Convenience Store Conference is planned to be held in Xiamen. Why does this industry event choose Xiamen with a small population and located in the southeast? The reporter's investigation found that in the past two years, the Internet celebrity "new" convenience store fancy represented by 7-Eleven, Lawson (Rosen), and neighbors has entered the game to expand the soil; The well -known "old" convenience store represented by the six meaning is motivated, improved quality and efficiency, and integrated and upgraded. Innovation, supply chain, service, and industrial chain extended the business war, setting off a competition. A set of data can explain: In 2021, the development index of Xiamen Convenience Store ranked first in the 39 key cities across the country; in the past year, 2264 new convenience stores were opened. From the pace of branding chain development, it has continued to accelerate to hailed as "convenience store paradise" by the nation's industry. Today, why can the "old format" of Xiamen Convenience Store stand on the "new air outlet"? Why does the traditional industry jump for retail "net celebrity top flow" to attract young people? Faced with the pinch of new retail and new brands, how can the old convenience store maintain an advantage under the powerful offensive of the brand and capital? Our reporter takes you into the "rivers and lakes" of the smoke of the Xiamen Convenience Store.

【Fight of the Land】

Old brand new net red

Xiamen Convenience Store "Heroes Competition"

7-ELEVEN, Six Yi, Wanjia, Jianfu, and neighbors have settled in and expanded. Lawson plans to open hundreds of more than two or three years.

From the food miscellaneous shops and the small sales department to the convenience store, as one of the ancient formats in the retail industry, convenience stores have continued for hundreds of years as the "neighbor format". Three retail revolutionary "new air outlets".

In the past year, Xiamen has opened 2,264 convenience stores, which has opened a total of 1/3 of the total number of new convenience stores in the past 5 years. The hot convenience store has become the fragrant fragrant of many people. A convenience store investor in Xiamen, Mr. Huang, joined 2 new brand Internet celebrity convenience stores. It turns out that this is a savvy investment -in half a year, joining the convenience store has changed hands, and it has brought him more than 20 to him more than 20 10,000 yuan operating income. Investing in the ancient convenience store format, why can we make money for "wind"? He attributed the reason to the environment, big capital, large expansion, and the benefits of traffic brought about by new experience.

The influence and appeal of Xiamen Convenience Store in China comes from the fertile soil that first trials the policy environment of the SAR: in 2020, 12 departments including the Municipal Commercial Bureau jointly issued the "Implementation Plan for the Development of Make a Brand Chain Convenience Store". Encourage convenience stores to accelerate the pace of branding chain development; last year, the Municipal Commerce Bureau issued the "Several Measures for Promoting Consumption Growth in Xiamen City" to reward the new stores in large chain convenience stores and fresh convenience stores in this city. The maximum reward amount reaches 2 million yuan; at the same time, 13 departments including the Municipal Commerce Bureau jointly issued the "Several Measures on Further Promoting the Development of Xiamen Fresh Convenience Stores", which fully promoted Xiamen to become the first cities in the country to be shortlisted for one -minute clocks in the country. Essence Both "build the nest and attract phoenixes" and "solid the nest to raise phoenixes" -this year, the city has fulfilled a total of 2.75 million yuan in subsidies for brand chain companies in convenience stores.

The development of convenience stores is by no means a simple joining game -under the "blessing" of capital and industry senior management companies, Xiamen's convenience store brand has pressed the "acceleration key" of comprehensive expansion.

Fujian Enterprise Sanfu Department Store obtained a Japanese-funded convenience store 7-Eleven's franchise in Fujian area. 7-Eleven entered Xiamen at the end of 2021 and opened the first batch of three stores. This is also after entering Xiamen after the 2019 Fuxi brand Liuyi, Wanjia and other convenience stores, and another convenience store from Fuzhou Capital enters Ludao. 7-ELEVEN island outside the island and extended the store, especially the number of Jimei District. As of the end of July, 7-Eleven had opened 11 stores in Xiamen, and several of them were in the enclosure.

In January 2022, LAWSON officially took over "Tianhong Weilo", blooming in Xiamen through asset acquisitions and opening up. On June 1 this year, Lawson's first eight stores in Xiamen opened together. This is also the first batch of stores in Fujian -at the opening ceremony of the day, the general representatives of South China and the West, and the general manager of Guangdong and Shenzhen Rosen. This year LAWSON will deploy 100 stores in Xiamen. Lawson's IP store will appear in the Xiamen market in the near future. In the next two or three years, Xiamen and the suburbs are planned to reach the scale of 500 stores. In just two months, Lawson has opened 19 stores in Xiamen.

"Neighbors add new members, this is the fourth store in Fujian in July -the Time Yin Dou Road Store in Fujian." In July, Qiu Xiaonian, the person in charge of the Fujian region, took the new shop in the circle of friends for the fourth time. He used this way to pass the speed of the neighboring horse race. This well -known convenience store brand from Anhui Province opened the first batch of 16 convenience stores in Xiamen on June 21, and announced that the area headquarters was Hua Luo Luo Xiang'an District. The number of chain matrix reaches 19. The "new" Internet celebrity convenience store entered the game, and the "old" senior convenience stores in the province and the city also ignited beacon and was ready to face it. In 2016, Zhenxi Convenience Store began to open a store densely in Xiamen. In July 2021, Liuyi and Zhenxi merged and operated, and Liuyi entered the subway operation. The number of well -known local brands has also reached nearly 600 in terms of number, and it still has to speed up the circle. In the past six months, nearly 20 stores have been opened.

Xinjing Center Convenience Store Street.

【Brand dispute】

New positioning and new site

Internet celebrity convenience store into a new "standard" business district

Internet celebrity IP union online red catering to create fashion scenes, so that convenience stores are sought after by young people

Single shop daily turnover of nearly 500,000 yuan-On December 17 last year, 7-ELEVEN's first store at the entrance of Sunshine Street, China City created such a myth of performance and refreshing the historical record of the turnover of the convenience store in East China. The young people spend half an hour and wait for the new card.

Why does convenience store attract huge traffic and get the sought after by young people?

"The songs that have been heard together, the meals I have eaten, the movies I have watched, the streets I have visited, and the convenience stores I have been here ... These punch cards are all beautiful life experiences." A post -90s customer who bought sandwiches in convenience stores Say.

Innovation is the key to the dispute over the brand of convenience stores.

"Convenience stores are no longer a food miscellaneous shop for sales. It is an important scene in lifestyle. Brand disputes, quality disputes, and tide products have become the core competition in the convenience store commercial war." 7-Eleven Fujian franchise The relevant person in charge of the operator told reporters that improving competitiveness not only included price warfare, the starting war, but also the comprehensive benefits and brand spillover effects brought by the supply chain.

The person in charge said that focusing on improving freshness, texture, experience, and integration, 7-ELEVEN developed and created the first net red product, integrating the original IP of cross-border cooperation extended to the service, consumers can buy thousands of kinds Products and hundreds of new brands and IP brands.

The data shows that whether it is 7-Eleven or Lawson, about 80%of the first brand brand of Internet celebrity convenience stores. At the same time, various Internet celebrity IP joint names have also become a new battlefield that attracts young people. Internet celebrity catering has also become one of the attractive traffic. Dafa magices -and these are all comprehensive tests of brand convenience store capital, strength, talent, and supply chain.

Integrating into the business district is another important "play". 7-Eleven's first store is settled in China City, and the first store of Lawson convenience store is opened in China Trade Yintai ... In the major business districts, convenience store brands are adjacent to each other. Previously, more convenience stores were opened in the community. Now more convenience stores are incorporated into major business districts, occupying the "C position" of the business district ... the logic behind it is still competition.

Many convenience stores have become a place for young people to check in.

Industry insiders analyze that well -known shopping malls help to attract more consumption and the main audience of marketing -young people. The characteristic business district, the first store, the Internet celebrity and convenient life. The combination of these elements has brought new improvement and new business opportunities, which can show a higher development dimension.

From community services to how to display brands, convenience stores have further incorporated into the commercial pulse of our city. In recent years, the shopping center has continuously introduced new scenes and new formats to bring freshness to consumers and meet consumer needs. Today, the brand of Internet celebrity convenience store has also become the "tide brand" that major business districts are competing to introduce. With the creation of the convenience living circle, the development of the night economy, the extension and connotation of convenience stores have continued to improve. The new standard of competition in shopping mall.

For convenience stores, it is integrated with well -known shopping malls, which enhances the brand image of convenience stores, creates a fashion scene atmosphere, while bringing more "tide links" to achieve mutual benefit and win -win results.

【Fusion dispute】

Source of financing sources

Local convenience store finds the development password

Fresh food, medicine, e -commerce live broadcast, provide more convenience services, convenience stores are closer to life

Faced with LAWSON, 7-Eleven's brand aura and the capital recommendation behind neighbors, local convenience stores have fallen into development thinking: the third retail revolution has arrived. In the face of new retail and new brands, how to be in the brand and capital of the brand and capital Keep your advantage under strong offensive, break through quality?

A word "Rong" has opened a new era of convenience store development.

"The number of convenience store stores is only the front end, and those who determine development potential and strength are the warehousing and distribution system." Lin Xiongbiao, executive vice president and secretary general of the Xiamen Commercial Federation, believes that whether it is cooked or fresh, the closer to consumption, the closer to consumption The faster the rotation speed, the more you can bring benign chain benefits. "Local brand convenience stores are also trying to break through online and offline fusion and chain fusion."

In 2020, the city issued the "Xiamen Live E-commerce Development Action Plan (2020-2022)", and gives a reward of 1 million yuan per year for eligible live broadcast e-commerce bases. Build a live broadcast base for Fuming E -commerce to further improve the level of retail digitalization. Driven by the new retail, the Fuxi Convenience Store has obtained the investment from Sequoia Capital and Jingdong Group to build a modern park with a total construction area of ​​110,000 square meters. This industrial park covers the multi -temperature storage logistics distribution center, fresh food factories, baking plants, OEM factories, living support centers, R & D buildings, etc. The distribution center is expected to provide logistics for more than 5,000 stores. Citizens use "E government affairs" in convenience stores.

Those who get fresh to get the world. At present, the city encourages the setting of dining and leisure areas in convenience stores to promote convenience stores+catering and leisure, and improve the level of convenience services. Recently, Hui Yingxing Street and Meiyijia cross -border integration, and the Meiyijia fresh food convenience stores created by the creation of Fuxing will be opened; Independent brands such as gourmet "and" envy life "have strengthened their core advantages with their hard power; very convenient stores include fist products such as" Fen Fen "and" very coffee "...

"Integrating multi -dimensional services, increasing the development of convenience and convenience has also become a trend of the development of convenience stores." Pan Yumin, general manager and senior executive director of the Fujian region of the well -known international commercial real estate consultant, said that this year, Xiamen issued the first facing chain convenience store for chain convenience stores this year. The "Drug Business License" operating Class B non -prescription medicine has strengthened the service function of convenience stores. Similarly, the "E government affairs" convenience service site that integrates into convenience stores is the same -convenience stores are equipped with commercial service projects such as finance, express delivery, tourism, maintenance, and the types of government affairs and public services. Convenience businesses such as sending, printing copy, laundry housekeeping ... There is no doubt that the development of convenience stores reflects the word "melting", providing citizens with a more convenient life, and allowing convenience stores to find development passwords.

【Reporter Notes】

Convenience store this "fire" may be burned more rationally

From Zhankou to the track, from the spraying of the well to the barbecue hundreds of billions of departure, from all the groups to the platform to decline ... In recent years, the "online+offline" community group buying has retreated and draws. A "parabolic line" from the beginning of the tall building, a banquet, to the departure industry. Surprisingly, the convenience store industry, which is more traditional and more simple in the format, has demonstrated extraordinary toughness in the new retail era. Driven by multiple elements, it has entered the golden age of rapid development.

To be sure, today, the Xiamen convenience store industry has ushered in spring, entering the era of all flowers and full competition. During the interview, facing the development data and reflection, there are uneven levels of industry development. The performance of the business is different, and there are also the capital drawing after burning the capital.

At the Xinjing Center near Panji, there are four convenience stores on the streets of Xinjing Center B, the shops along the street, and the signboards of the four convenience stores in Rosen, Rosen, and a very four convenience stores; Hundreds of meters, the second Rosen came into view ... Now, the phenomenon of this kind of "a street" and even the same brand is not new, even everywhere. It is the so -called "seven -point location, three -pointers operation", but it seems that under the rapid expansion of the circle of subway hoofs, the brand's requirements for the planning and location of the store network no longer adhere to the store network.

What worries many people in the industry is that the freshness of the light people was no longer. When the enthusiasm of capital retreats, the fierceness of the dispute between convenience stores, and the barbaric growth of the brand's joining will make our city from the convenience store practitioners' mouths. "Development paradise" has become the "scorched city" of brand melee.

In 2021, Xiamen successfully shortlisted the first batch of cities in the country to pilot the pilot area of ​​the people's life circle. Xiamen is actively cultivating a number of cross -regional brand chain convenience store companies -improve the branding, chain, and intelligent level of convenience stores; creating to build; build A group of high -quality brand chain convenience stores; comprehensively improve the consumer environment and service quality. These three "high" standards, or the maintenance of the convenience store industry in our city.

As an important format of community business with high -speed development, convenience stores should continue to pay attention to the location of site selection, optimization of goods, digital and intelligent improvement, accelerate integration development, accurately reach and optimize services. , From Chunhua to Qiu Shi.

(Text/Xiamen Daily Reporter Shen Yanyan Correspondent Shangliu Lu Zhan Wing Map/Newspaper reporter Zhang Qihui (except for the signature))

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