Tail waves, dragging umbrellas on the sea ... Emerging sea water projects are sought after by young people in Xiamen
Author:Xiamen Daily Time:2022.08.17
Young people experience tail wave surfing.
Tail wave surfing, dragging on the sea ... Since this year, some emerging sea water projects appear in Xiamen, attracting many tourists and enthusiasts to experience and check in.
The reporter visited and learned that the audience of these emerging sea water projects dominated by young people. After experience, they will also spontaneously become promoters of these projects on the network platform. "Including Xiamen's maritime tourism projects, these maritime hydrophilic projects have changed from simple sightseeing and tourism to physical fitness and skill -oriented tourism." Related industry personnel said. In recent years, Xiamen has actively explored more water projects at the sea with more trends and trends.
【Phenomenon】
Tail wave rush sea dragging umbrella
Emerging projects are popular
A surfing board and a guidance rope. Under the guidance of professional coaches, even those who are in contact with surfing for the first time can use the waves made by the boil boat diversion tank to slide on the water surface. This is a sea water project called tail wave surfing. The reporter learned from Xiamen Wuyuan Yacht Culture Development Co., Ltd. (hereinafter referred to as "Wuyuan Yacht Culture Company") that the project was introduced to Wuyuan Bay by the company in 2022. Subsequently, there were other practitioners added this project.
As soon as the project was introduced, it attracted the attention of a large number of tourists and enthusiasts. Taking the Wuyuan Yacht Culture Company as an example, the data shows that since the introduction of the beginning of the year, the voyage of tail wave surfing has continued to rise, accounting for about 20%of the yacht in Wuyuan Bay. From the perspective of communication, the reporter searched with "Xiamen's tail wave surfing" as the keyword search. There are 700+ notes on the "Little Red Book", and there are hundreds of related videos on the short video platform.
The reporter noticed that some Xiamen operators uploaded pictures and videos of well -known male star Lin updating wave waves on the Internet platform. Not long ago, Hui Ruoqi, the former captain of the Chinese women's volleyball team, also came to Wuyuan Bay to experience the wind and waves with her friends.
This summer, it is also very popular in Xiamen, as well as dragging umbrellas on the sea. This is a skill project extended from yacht (speedboat). Experiencers carry the parachute back, with the help of the drag rope connected to the yacht (speedboat), and then experience the sense of stimulation and accomplishment during the whereabouts.
During the visit, a practitioner told reporters that there is only one umbrella yacht in Xiamen. If tourists want to experience it, they need to make an appointment at least one day in advance.
【Variety】
From simple sightseeing
Steering Skills Experience Tour
The emerging maritime hydrophilic project is sought after in Xiamen, allowing practitioners to see the new development trend of maritime tourism projects.
The reporter learned that taking Wuyuan Bay Yacht Wharf as an example, in recent years, tourists have gradually shifted from simple experience to a certain depth, self -challenging marine research tourism. Simple sightseeing and tourism began to change to physical and skillful tourism. "This is caused by the change of the consumer group," the relevant person in charge of the Wuyuan Yacht Culture Company told reporters.
From the perspective of age, the current tourists are mainly "post -90s", followed by "00". These two groups like tourism projects with more participation, skills and social attributes. "Many young people are shooting the whole process when they play tail waves. After the end, it takes a lot of time to repair and edit it, all to get more attention on the social platform." The coach said.
From the perspective of tourist regional composition, there are many tourists in the province that have been experienced in the sea. Therefore, the "repurchase rate" of "repurchase rates" such as tail wave surfing is more popular.
【Limited】
Due to the environmental season, etc.
Multi -factor influence
The reporter learned that in the country, Xiamen's maritime tourism projects were considered early and standardized. As the iconic maritime destination of Xiamen City, the development of Wudiya Bay Yacht Port was at the forefront of the country. In 2019, Xiamen specially issued the "Notice of the Xiamen Municipal People's Government on the Administrative Measures for the Management of Operating Operating Maritime Leisure Ship" to regulate and guide the operation and management of maritime leisure ships. However, in recent years, the development of some maritime tourism projects has slowed down.
In this regard, practitioners analyze from three aspects. The first is affected by the major environment. Taking Wuyuan Bay as an example, some practitioners have withdrawn from sailing related operations since 2019.
Followed by seasonal restrictions. According to industry analysts, compared with Hainan, Xiamen's hydrophilic season is only about half a year. Due to the decline in water temperature every November each year, the hydrophilic project will decrease accordingly.
Once again, there is a contradiction from supply and demand. The currently operated vessels are slightly inadequate. Take tail wave surfing as an example. Now there are only four yachts that can provide such services in Wuyuan Bay. After the number of tourists increases, it is necessary to make an appointment one day or even a few days in advance.
【Broken Questions】
Digging new highlights
You can borrow the popularity
There are shortcomings and advantages. The relevant person in charge of the Wuyuan Yacht Culture Company said that with the codes of government specifications and the tone of industry self -discipline, the development of the industry will be more standardized and more conducive to consumers. On the other hand, seeking the transformation of operation and business models is also the direction that practitioners can work hard.
Take Wuyuan Bay Yacht Port as an example. On the one hand, managers actively launch more hydrophilic tourism projects that are more popular with young people, including digging new highlights on traditional sailing yacht experience projects, such as sailing regiments, sailing boatsStudy, yacht night banquet, pier afternoon tea and other special experience projects; on the other hand, explore and introduce more new maritime tourism projects.In response to the off -season, the operator will continue to gather popularity through exhibitions and other methods.(Text/Xiamen Daily Reporter Fang Shu intern Wu Yue Picture/Interviewee provided)
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