"Luliang Cup" clear white wine (original wine) product "Qing Bottle Award" selection activity ended successfully

The fragrance -type liquor is "pure, sweet and soft, natural and harmonious, and refreshing." It is one of the three major white wine types in my country. It is also the first incense type to realize the nationalization of categories and the market. The development has a long history.

In order to further promote the overall quality and quality of the fragrance -type liquor wine in Luliang production area, and make every effort to create the core production area of ​​"natural ecology, unique crafts, excellent quality, strict standards", and help the green and high -quality development of the fragrant white wine industry, 8 From the 14th to 15th, the second "Luliang Cup" clear white wine "Qing Bottle Award" and China Clear Fragrant Fragrant Wine and China Clear Bottom Wine and China Fragrance The selection of the "Ten Little Golden Flowers Enterprises" in the core production area of ​​liquor (Luliang) has come to a successful end of Fenyang.

Since its establishment in 2021, the "Qing Bottle Award" selection activity has focused on promoting the quality upgrade, product upgrades, process upgrades, and marketing upgrades of fragrant white wine, which further reflects the new vitality, new appearance and new wind direction of the development of the wine industry. It is better The land meets consumers' demand for high -quality, diversified and personalized products.

Lu Liang is "the world's top ten great wine production areas". Fenyang is a specialty area of ​​the world's wine. Xinghua Village is the core production area of ​​fragrant liquor. This event is one of the important activities of "2022 China Xinghua Village International Wine Industry Expo". By carrying out the selection activities, with the help of the high -end platforms built by the "Xinghua Village Expo", it will enhance the exchanges and reference between domestic fragrance -type liquor companies, strengthen cooperation, further enhance the quality of product quality, and promote the green and healthy and sustainable development of the fragrance -based liquor industry.

Du Xiaowei, Deputy Secretary -General of the China Wine Industry Association, Yang Bo, member of the Party Committee and Director of Fenjiu Group, Xinghua Village, Shanxi, Li Bingfeng, director of Luliang Industrial and Information Technology Bureau and director of the SASAC, Hou Qingquan, President of Luliang Liquor Industry Association, and the development of Zhongqing Liquor brewing skills He Jianjian, deputy secretary -general of the center, and Wang Fengxian, chief evaluation of Shanxi Xinghua Village Winery Co., Ltd. Wang Fengxian, attended and participated in the event. It is reported that this event has received a positive response from many fragrant liquor companies. Through the form of 5 rounds of blind tasting, the event scored the enterprise products selected by the fragrance -type liquor original wine in the Luliang area, and the excellent products were raised. The selection results will be announced.

Luliang, Shanxi, home incense home

"Three Jin Dynasty, Drunk Mei Shanxi", Shanxi is one of the important birthplaces of Chinese wine culture. The brewing history of Shanxi Province can be traced back to the Western Zhou Dynasty. During the Zhou Dynasty, wine has become a daily necessity for Shanxi people. Shanxi Province is also the birthplace of fragrant wine. It is the largest fragrance -type liquor production base in China. Luliang and Fenyang here have also become China. Fragrance -type liquor core production business cards lead the revival and future of fragrance.

The selection of the "Clear Bottle Award" is mainly facing the fragrance -oriented wine type, and the choice of holding at home at home will undoubtedly be extraordinary. It will become the practice of industrial development jointly promoted by local governments, industry associations, and leading enterprises. Enhance the market influence of fragrant liquor.

Deep inherent, the fragrance of the great country

The fragrance -type liquor has a long history and has a long history. It can be traced back to the Yangshao culture period 6000 years ago. After the founding of the People's Republic of China to the 1990s, half of the Chinese liquor market, which had occupied the Chinese liquor market, was a well -deserved king of liquor. It is believed that the people who struggle, struggle, and growing up in that era kept the beauty of the fragrance in memory.

The fragrance-type liquor has many honors. At the five national wine evaluation conferences held from 1952-1989, the fragrance-type liquor represents Fen Jiu to the fifth Chinese famous wine title. In addition, from the beginning of the 1960s, the Ministry of Light Industry established the "Summary and Improve the Pilot Working Group of Fenjiu Production Experience", began the famous "Fenjiu Pilot", and created the precedent of the traditional craftsmanship of applied sciences in the history of Chinese liquor brewing. The Chinese liquor industry has gradually entered modernization, standardization, internationalization, and "microbiological category", which has opened up a new road to science.

It can be said that the fragrance -type liquor is the founder of the Chinese liquor industry, the torchbearer inherited by the Chinese liquor culture, the textbook for Chinese liquor brewing skills, and a activated stone to witness the development of Chinese liquor development. At present, of the 15 intangible cultural heritage brewing skills released by the State Council, 6 fragrance liquor accounts for 6. It is not difficult to see that from ancient times to the present, the brewing technique of fragrant white wine has made outstanding contributions to the inheritance and development of my country's liquor industry.

Rebing value of Qingxiang Revival

In the first quarter of 2022, the fragrant liquor represented the brand Fenjiu Group in the first quarter to achieve operating income of 10.53 billion yuan, an increase of 43.62%year -on -year, and continued to maintain an ultra -high -speed growth momentum. Followed by many follow -up wine brands have also launched a high -end and branded offensive, which has achieved certain results. At the same time, more and more forums and conferences about clear -shaped white wine have also made the topic of fragrance more and more.

As the next air outlet of China's wine industry wealth, Qingxiang Liquor is becoming a new outlet for the development of the wine industry. Whether it is an industry expert or an off -industry capital, whether it is a manufacturer or a market merchant, I feel the popularity of fragrant liquor, and I have seen the dawn of "Xiangxiang Revival".

Xiangxiang wine companies not only need to tell the stories of fragrance -type liquor, but also build a new system that combines the historical culture and modern consumption experience, so that China's fragrant incense floats the world.The selection of the "Clear Bottle Award" will become another opportunity for the return of the value of the fragrance wine.Source: China Wine Industry Association

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