[Interview with the Secretary of the World] "Poetry and Far" into the next to him

China Well -off Network Exclusive Specialty

Text ｜ "Well -off" · China Well -off reporter Liu Yanhua

In recent years, Weixian has highlights the development of rural living and grasping festivals and has achieved some achievements. In the future, it will further enhance the role of night economy on consumer growth and promote the healthy development of the night economy.

"County and county, the world is safe." The county is connected to the town, connected to the countryside, further tap county consumption potential, and builds a new pattern of county consumption centered on county town and urban and townships. It is becoming an important starting point for effective expansion of domestic demand and promoting rural revitalization.

How to promote consumption in the county? How's the effect? What are the experiences? With a series of issues, a reporter from Xiaokang Magazine and a reporter from China Well -off.

"Well -off" · China Well -off: What is the economic performance of Wei County in the first half of this year? What are the achievements and highlights of consumption?

Liu Ruiger: In the first half of this year, our county resolutely implemented the requirements of "the epidemic should be defended, the economy must be stabilized, and the development must be safe", and the national and provincial policies and measures were solidly stable in the economy. Promote various indicators to maintain a good development trend. Among them, the main economic indicators -the county's GDP, the investment of fixed assets, the total retail sales of social consumer goods, and the general public budget revenue reached 3.73 billion yuan, 2.41 billion yuan, 865 million yuan, and 529 million yuan, the year -on -year increase of 3.5%and 23.1 respectively %, 2.1%, and 21.9%, the ranking is about seven or eight in the city.

In particular, in terms of consumption, we highlight the development of rural living, grasping festival activities, etc., and achieved some achievements.

In terms of rural residence, vigorously promoting the "ancient castle+living" industrial model. 18 high -end homestays including Yiju Leong FA Commune, Nanshan Courtyard, and Gentlemen lived in use, rural tourist attractions reached 17, and rural living formats have developed to 200 Many. From January to June, rural tourism received 666,300 tourists, with a total income of 70.28 million yuan, of which the income of rural tourism business entities was 54.59 million yuan. It is expected that the high -end folk customs will develop to 25 at the end of the year, and the rural residence format will reach about 300.

In terms of festival consumption, we have launched the ice and snow economy and consumer activities of the year, and organized the Nuanquan Music Festival. At present, we are preparing for the Zhangjiakou (Weixian) to live in the industrial development conference. During the New Year's Eve, the "New Year's Eve Delivery" service and "chef home" service were encouraged to encourage conditional restaurants. Hotel order sales increased by about 20 % compared with last year. In order to promote the summer consumer market, we have held the Nuanquan Music Festival since July 22, which has played a huge role in the county's tourism market, especially the night economy. This event will last until the end of August.

In the next step, we will also host the Zhangjiakou (Wei County) Residence Industrial Development Conference. Through the comprehensive publicity and display of the development of the industrial development of Wei County in recent years, it will promote the heating of the cultural tourism market under the epidemic. The county's investment in the industry also attracts more tourists to enjoy the happiness of leisure living in Wei County.

"Well -off" · China Well -off: Please briefly introduce the situation of Wei County's extended consumption work class.

Liu Ruiger: In order to fully implement the spirit of the Municipal Party Committee and the Municipal Government's "Implementation Plan for" Three Coordination and Three Expansions and Four Creation "activities, the spirit of the 20th National Congress of the Party" actively expands consumption and enhances consumption contribution to economic growth. Promoting the high -quality development of our county, we established the leader of the county government, Gai Mingzhang, the deputy county government of the county government, and the "first leader" of the county commercial bureau, development and reform bureau, cultural tourism bureau, industrial and information bureau, and transportation bureau The team leader's expansion of consumer work classes.

We will conscientiously implement the decision -making and deployment of the Municipal Party Committee and the Municipal Government, adhere to the new development concept, closely follow the theme of high -quality development, combine the actual situation of our county, organize the formulation of expanding consumption work plans, clarify key goals and tasks, formulate work measures, and complete work measures to continue to advance and complete comprehensively. The task lays a solid foundation.

Specific work measures include: first, the shopping mall supermarket direct sales. Carry out consumer poverty alleviation activities for "buying products, dedicating love, promoting poverty alleviation", and operating places such as Beijing supermarket shopping malls, large agricultural products wholesale markets, farmers' markets and other operating venues, open public welfare zones and counters in poverty -stricken areas in our county, encourage Beijing's major catering associations Social organizations are prioritized to buy agricultural special products in poverty -stricken areas in our county. The second is to carry out and underwriting activities. The government leads the establishment of Beijing's agencies, schools, hospitals, town, streets, enterprises, communities, associations and the county's agricultural supply and demand docking platforms to give full play to the role of the "832 platform" and "Beijing Shounong Double Innovation Center" and other platforms. It selects agricultural special products and animal products in poverty -stricken areas in our county, and the supply and demand parties have established long -term directional procurement cooperation mechanisms. The third is the leading company. Give play to the leading role of agricultural industrialized enterprises, backbone enterprises of agricultural product processing, and farmers' professional cooperatives on poor households. The project implementation unit coordinates the leading enterprises, backbone enterprises, and professional cooperatives to collect, classify, packaged, test, test, brand design, and trademark registration. The enterprise's own marketing channels realize the precise docking of agricultural products, animal products and market demanders, and realize value preservation and appreciation. Fourth, e -commerce marketing. Integrate our county's national e -commerce to enter the rural demonstration county projects for e -commerce poverty alleviation resources, support the development of a direct and direct sales model of "e -commerce+leading enterprise (cooperative)+establishment of files", and actively promote the special products of poor villages. With the help of the e -commerce platforms built by the national e -commerce comprehensive demonstration project of our county, we will use the role of major agricultural product sales platforms in Beijing and the county in Beijing and the e -commerce platforms such as Taobao and Jingdong Poverty Alleviation Pavilion to expand the scale of agricultural special products in poor areas Essence Fifth, assisting units to sell. Baocun assistant unit, village work team, first secretary, and pairing assistant cadres to find out the needs of agricultural product sales in the poverty alleviation villages and poor households, and use the advantages of broad ideas, extensive communication, and channels for helping the team. Assistant products to endorse. Establish the concept of "buying products in poverty -stricken areas, supporting the poverty and helping poverty", and encourage assisting units and helping cadres to take the lead in consumer village and poor households. "Well -off" · China Well -off: What is the overall idea of ​​Wei County? What policy measures are taken? What is the current progress?

Liu Ruiger: The overall idea of ​​developing the night economy in Wei County is to give full play to the advantages of "the largest county in national insurance cultural relics" and "the largest county in Hebei Africa", and dig and use the special resources such as ancient cities, ancient towns, ancient streets, and ancient villages. Continuously enrich the attractiveness of the ancient castle culture and business content, innovate the culture of the ancient castle, focus on the "one city as the center, two roads and two links" living industrial development plan, scientifically set the key areas and main districts of night economic development, and create a new era Beijing -Tianjin The night tourist destinations of the Ancient City have gradually formed a night economic development pattern with reasonable layout, distinctive characteristics, complete functions, diversified formats, and standardized management, helping the construction of the Beijing -Zhangdian sports cultural tourism belt and promoting the high -quality development of county innovation.

To this end, we have studied the "Wei County Expansion of Consumption Implementation Plan", in -depth implementation of the consumption upgrade action plan, actively strive for support for the development of the central service industry and various pilot demonstration projects to make up for the shortcomings of circulation; continue to implement the county's limit above the county's limit or above Commercial enterprises support the development measures, and reward the wholesale enterprises, retail enterprises, accommodation catering enterprises, and the original limit of the new limit for new limits.

At the same time, we have also implemented the "vibrant Zhangjiakou Charming Winter Olympics City" night economy to improve the work, build a key area and major districts in the night economy, and encourage major business districts and characteristic commercial streets to closely combine culture under the conditions of prevention and control of the epidemic. , Tourism, leisure consumption, extend business hours, open special restaurants such as late -night business areas, 24 -hour convenience stores, and "Late Night Cafeteria"; guide the organizational and shopping festivals, gourmet cultural festivals, night exhibitions, famous product exhibitions, special culture culture, characteristic culture Performance and other activities, organize Alcadia Hotel, Jinsu Hotel, Yinghao and other counties, catering companies, and shopping mall supermarkets and many other merchants to participate in the city's consumer vouchers to issue affairs to consumers to stimulate consumers' shopping enthusiasm. " Weizhou's "Night Economic Consumption Fashion has gradually formed.

"Well -off" · China Well -off: How do you think of the opportunities and challenges faced by the development of the night economy in Wei County? What plan is there in the next step?

Liu Ruiger: There are three main opportunities to face: First, the coordinated development of Beijing -Tianjin -Hebei is promoted in depth. Weixian will also integrate into the capital's one -hour economic circle. A large number of urban people will escape the hustle and bustle of the city on weekends to enter Wei County and feel the midsummer. A feast of coolness, humanities. The second is to accelerate the construction of the Jingzhang Sports Cultural Tourism Belt and the development of the Olympic Economic Development, which has brought huge opportunities to the development of sports, culture, tourism, and health. Fort+Vision "industry, red tourism, rural tourism, ecological tourism, recreational tourism, festival tourism, mountaineering camping leisure tourism is becoming more mature. The mature tourism format will bring us more consumer groups. Third, with the improvement of people's living standards, the accelerated pace of life, and changes in lifestyle, people's pursuit of a better life is getting higher and higher, and nightlife has become a pursuit of people. In particular, the continuous upgrading of the service industry makes the night economy no longer no longer. Limited to simple "eating, drinking and drinking", drama, show, KTV, singing hall, cafe, night market, night tour, bookstore, night folk activities, etc., provide people with more entrepreneurial employment choices. At the same time, the challenges faced by the development night economy of Wei County are also mainly manifested in three aspects: First, the infrastructure is not perfect. The attractions that support the "night tour" of the city and the market for extended business hours need to be sound infrastructure, comprehensive lighting facilities, and attractions navigation signs. At present, the infrastructure of these cities in Weixian County is not perfect, and it is necessary to invest a lot of funds and introduce a large number of formats to continue to optimize. The second is that urban governance needs to be improved. Do consumers dare to consume and want to consume? Is the product provided by the merchant compliant and the quality is over? Can the safety of the residents be guaranteed? When producers, consumers and residents have contradictions, who can mediate and mediate? In particular, how to deal with environmental hygiene issues such as garbage and wastewater caused by small street vendors? These issues have put forward higher requirements for urban governance. Third, the cost issue is relatively prominent. At present, some of the formats of the city's night economy are difficult to survive. The most fundamental problem is that the cost of operating costs is high, and labor costs and electricity costs have seriously limited night business hours.

In order to further enhance the role of the night economy in the county's consumption growth and promote the healthy development of the night economy of our county, our next plan is: first, adhere to the leading urban planning leadership. Organize urban planning and cultural departments to participate in urban night economic planning work, compile the outline of urban night economic development planning, and promote the development of urban night economy with steps. Relying on the rich cultural and cultural relic resources of the national historical and cultural cities, the unique cultural traditions, social customs, etc., the overall layout of night leisure shopping, sports and entertainment, night tourism, ecological camping, etc., allows consumers to understand Wei in eating, drinking, playing and playing The characteristic culture of the county. Second, adhere to strengthening policy support. Vigorously promote green consumption, healthy consumption, and intelligent consumption, implement tolerance and prudent supervision of the new format and new model, and continue to create new hotspots to cultivate consumption. Priority arrangements to arranges the difficulties of willingness to participate in the night market stall operations to achieve employment and entrepreneurship. Third, insist on strengthening night public services. Implement night lighting and beautification, and gradually improve the supporting facilities such as water supply and electricity supply, sewage collection and discharge, dining oil fume treatment, and garbage classification collection at night, to create a safe and pleasant consumption atmosphere. Fourth, adhere to strengthening night market supervision. Changing the channels for reporting complaints, strengthening law enforcement inspections, and resolutely cracking down on dishonesty operations, deceiving customers, etc. Regarding the problems of violations, noise disturbance, smoke and dust pollution, food safety, garbage treatment and other issues, we will deal with it carefully in accordance with laws and regulations. Fifth, adhere to strengthening media publicity services. Encourage various media to carry out series of publicity activities such as night tour, night food, night purchase, night health, promote various types of holiday activities, characteristic consumption areas, etc., and support market entities to carry out night economic series of publicity and promotion.

"Well -off" · China Well -off: What are your expectations for the development of the Yixian Ye's economy?

Liu Ruiger: Night economy is the vane of urban vitality. With the growing demand for social development and the growing demand for citizens, the night economy has received more and more attention. We are still actively exploring how to lead and grasp the night economy.

However, we believe that as long as we implement the policy requirements of the central, provincial, and municipalities on promoting the development of the night economic development, and make good use of the solid and stable economic operation policies and measures issued by the real State Council and the provincial government, continue to emancipate their minds, learn advanced regions Experience, the night economy of our county will definitely stand out in the economic development of the "post -Olympic Games" and the construction opportunities of Jingzhang Sports Cultural Tourism Belt, and it will continue to mature and grow. New engine.

Author: Liu Yanhua

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