Mooncake boxes are installed with masks, mobile phone brackets, red wine, such moon cake gift boxes will not be sold
Author:The official account of Xi'an Time:2022.08.17
Mooncake boxes are equipped with masks, mobile phone brackets, red wine, such moon cake gift boxes will not be sold!
The three layers of the inside are three layers of three layers, mixing and matching red wine, and redwood box ... Mid -Autumn Festival is approaching. Such moon cakes are not allowed to be sold. In order to make moon cake packaging "lightly put on the shelves" and avoid packaging, the modified "Restricted Commodity Excessive Packaging Requirement Food and Cosmetics" national standards have been enforced from August 15th.
The new version of the national standard is specifically proposed that the number of packed layers of moon cakes should not exceed three layers, and it should not be mixed with other products, and the packaging materials shall not use precious metals and mahogany materials. Is the moon cakes sold on the market compliant?
This morning, the reporter went to some businesses such as Wumi Supermarket, Yonghui Supermarket, and Weidomei to visit, and investigated the sales platform and Taobao.
On -site visit: Commercial Super Sales Mooncakes No "Affiliated Gets"
At 8 o'clock in the morning, the reporter came to a Yonghui supermarket on the middle of the Third Ring Road in Beisimi. Waiting for a brand familiar to ordinary citizens. Look at the price tag, the price of moon cakes ranges from 59 yuan to 378 yuan, of which the medium -cost moon cake of one or two hundred yuan accounts for the majority. Flip the moon cake box to see the contents and specifications on the back. The reporter found that the moon cake gift box sold in the supermarket did not mix and match other products, and the box was only equipped with different flavors of moon cakes. And open the outermost hard -shell packaging box, one by one on the plastic lodging and outsourcing plastic packaging bags, exposed the true capacity. Moon cakes are neatly placed in the box. No other additional products were seen in the box, and there were no large packaging gaps in the box.
Subsequently, the reporter came to a Family supermarket not far away. As soon as I entered the store, I heard the advertising of moon cake promotion in the broadcast. Similar to the situation of Yonghui Supermarket, the moon cakes sold in Wumi Supermarket are mostly brands such as Daoxiang Village, which are well known to the people. The reporter opened the highest price of 383 month cake gift box. In the packaging box, moon cakes that are also protected by plastic and plastic packaging bags are also protected by plastic and plastic packaging bags. One piece of "squeeze" in a specially designed small drawer, there is no gap in the middle of the packaging, and no additional "attached gifts" are seen.
In addition to supermarkets and Bakery stores such as Mitami, it also opened a special exhibition area for moon cakes. On a long table, different flavors and packaging of simple bulk moon cakes are placed in the tray by the door. The most expensive egg yolk lotus moon cake is priced at 12.9 yuan per piece, and a variety of French moon cakes pushed by a variety of flavors are 9.9 yuan. "This kind of bulk is good, we are older, the whole box of moon cakes can't be eaten, and a few pieces of bulk are used for children to taste. The Mid -Autumn Festival should be scenery."
Takeaway and online shopping: "accidental products" in the moon cake box, mobile phone bracket and other "accidental products"
In addition to shopping malls and supermarkets, the reporter noticed that many hotels and restaurants have also launched moon cake gift boxes with their own characteristics. The reporter logged in to Meituan takeaway. After entering the keyword "moon cake", he immediately retrieved the special moon cake launched by many catering companies.
The reporter saw that the sea Buddha jumping wall (Asian Games Village) launched a moon cake gift box called "full reunion" on the takeaway platform, which is priced at 398 yuan per box. The sales page shows that in addition to 8 different flavors of moon cakes in the moon cake gift box, 4 sheep fat jade white porcelain cups and 1 can of ancient tree Yunnan black tea are also placed. According to the requirements of the new national standard "Mooncakes should not be mixed with other products", this moon cake gift box is obviously not compliant.
Takeaway platform mix and match tea and tea cup moon cake gift box
And a good mother Yan · Fresh stewed bird's nest (Sanlitun Store) In a "Oriental Moon Banquet" bird's nest moon cake gift box pre -sale on the takeaway platform, in addition to six flavors of bird's nest moon cakes, it is also equipped with 3 boxes of Fuding white tea. The merchant opens the moon cake gift box in the video and promotes it: "This packaging is too good, the gift is particularly face" "(packaging) how delicate cash and more beautiful" "This one is actually the combination of moon cakes and tea. Below is 6 different flavors of moon cakes, the above is our best Fuding white tea. " And the promotional page is also written on the slogan "Light luxury packaging". Obviously, the moon cakes sold are not compliant.
"Online shopping" is also one of the important ways to sell moon cakes. The reporter found on Taobao on Taobao that a shop called "Miao Nai Flagship Store" made advertisements such as "Customized Light Luxury Leather Box Gift Box" and "Mooncake Gift Box". Public sales in the store.
And another Taobao shop named "Xili Xiwai Flagship Store", which can be "built -in" in the moon cake gift box, is so frustrating. In addition to putting in Jinjunmei small cans of tea and red wine, you can also put a variety of seemingly seemingly like mobile phone brackets, masks, tea separation cups, fruit drink cups, coffee, blessing pendants, etc. "Products of.
New national standard: The packaging is up to three floors, moon cakes must not be mixed with other products
Compared with previous, the number of packaging layers of moon cakes and rice dumplings has decreased again. Among them, the number of packaging layers of moon cakes and rice dumplings decreases from up to four layers to up to three layers.
The packaging gap is also further compressed. The new national standard has reduced the necessary spatial coefficients of moon cakes from 12 to 7, which is equivalent to reduced the packaging volume of 42%; the necessary spatial coefficient of the dumplings from 12 to 5, which is equivalent to reduced the packaging volume by 58%.
Packaging costs are reduced simultaneously. For moon cakes and rice dumplings with a sales price of more than 100 yuan, the proportion of packaging costs accounts for 15%from 20%to 15%; for moon cakes and rice dumplings with a sales price of less than 100 yuan, the proportion of packaging costs will remain unchanged by 20%. In addition, the new national standard also proposes that moon cakes should not be mixed with other products, and packaging materials must not be used as precious metals and mahogany materials.
Explanation: Do the moon cakes produced before need to abide by new rules?
The National Standard No. 1 Modification Food No. 1 is officially released in May this year, and the dates of the implementation of the implementation date were officially released in May this year. From the release to the implementation, the "buffer period" of nearly 3 months was left.
In this regard, Liu Hongsheng, director of the Standard Technology Department of the State Administration of Market Supervision, said that this year's Mid -Autumn Festival will be listed on September 10th, and the moon cake will be listed in August. To this end It can effectively regulate this year's Mid -Autumn Festival market and allow enterprises to effectively digest inventory packaging.
Therefore, the reason why the new national standard was released in advance in May is to leave the "window period" for the design and order of moon cake packaging this year. It is hoped that the production enterprise will improve the awareness of green development. In accordance with the requirements of the new standards Essence At the same time, a new national standard is released several months in advance, and the company also leaves the "transition period" of the use of inventory packaging. It is hoped that the company can digest the inventory packaging as soon as possible in the early months in advance, grasp the time cycle, and ensure that digesting before the implementation date of the implementation date in stock.
In terms of supervision, the market regulatory authorities will increase regulatory law enforcement efforts, discover and investigate and deal with illegal acts, and timely expose and form a deterrent in a timely manner.
Source: Beijing Daily Client
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