The Story of the Story of the Strong Kingdom has the story of the Story of the People | The Story of the College Student's Hometown Starting Entrepreneurship

People Story Hui Li Jinxin

On June 16, Enping City's "Story of the Powerful Country Revival of Me and the People's Story" officially started. Li Jinxin, a member of the people of Enping City and the general manager of Enping's amaranth cultural and creative park, revolved around the theme of "the rejuvenation of the power of the country", vividly and grounded to tell everyone about his return to his hometowns to start a business, to be a big amaranth industry, and increase income to farmers. The story of helping rural revitalization.

Take the village to revitalize Dongfeng

Return to my hometown to start a business

"The guy has not started his business, and the tourism budget." Li Jinxin always likes to describe his life experience before starting his business in such a sentence.

Li Jinxin in the Cultural Creative Park of the Cai cuisine Source: Jiangmen News Network

Li Jinxin is a second -generation farmer. After graduating from the vehicle engineering major of Guangdong University of Technology in 2008, Li Jinxin joined a foreign company in Guangzhou and became a sales engineer. In 2013, Li Jinxin, who had worked for 5 years, finally couldn't bear the loneliness of "stability". "With a good salary, two o'clock every day, it feels like a frog at the bottom of the well." Although Li Jinxin has a better life with others, he does not love this job. Tour the world.

Occasionally, Li Jinxin signed up for a marathon. The 21.9 -kilometer schedule ran down, Li Jinxin thought about it, he decided to resign, and then carried his backpack to start his own trip. It took him a few months to go to Vietnam, Cambodia, Thailand, India, Nepal and other countries. During the journey, Li Jinxin put aside material worry and temptation, had more time thinking about life, and found the lifestyle he wanted.

After the trip, Li Jinxin resolutely returned to Enping and officially took over his father's career, becoming the new helm of the Enshe Snow Village Cai Caichai Factory.

Photo by Chen Jinyao

Under the guidance of his father, Li Jinxin slowly became familiar with the operation of the tea factory, but the entrepreneurial concept of the previous generation was a bit backward in his "post -80s" young people. Therefore, Li Jinxin incorporated what he saw, heard, and enlightened into the tea factory, and started a new entrepreneurial model -to create a cultural industrial park.

Convergence

Create a new model of new agricultural business entities

I learned that Enping's athletic is low, the audience is narrow, the added value is low, the preservation period is short, and it is not easy to circulate. The "Cuisine Cultural and Creative Park" project, which is a comprehensive creative park that integrates cultural tourism, agricultural primary, two, and three industries. This concept is supported by the Enping Municipal Party Committee and Municipal Government. Projects to promote implementation.

Photo by Xu Weiliang, Cultural and Creative Park, Enshe Cuisine Cuisine Cultural Creative Park

"Aya vegetables are our special agricultural products of Enping. Based on the reason for amaranth, it brings out a kind of farm life that people yearn for, and achieve the purpose of agricultural development and rural prosperity."

Li Jinxin divided the creative park into six functional areas of planting, off -road expansion, sleeping, research, homestay, and entertainment. At the same time, in order to enrich the connotation of the creative garden, Li Jinxin started with the "embellishment", first tested with the idle space of his own tea factory to create a private restaurant with glass kitchen. Basic framework of "petty bourgeoisie" life.

Reason garden

Off -road expansion

Agricultural experience

Tadpole course

Li Jinxin is good at using new media to do "heat". In order to promote the creative garden, he purchased a group of shooting tools, produced short videos, write articles, and cooperated with mainstream media to publish and promote on major popular APP platforms. "Because of the full rural style, it is widely favored by netizens. In addition, Li Jinxin also frequently removes self -made food in the wild, such as tile tiles fried beef steak and sashimi.

The 6th Enshe Cai cuisine Food Culture Festival

All kinds

Enping Anti -Cai cuisine Cultural and Creative Park Product Exhibition

"Now, our video is very popular. By creating a comprehensive creative garden, I have met many people who are also pursuing. These people are not so much customers, they are the same as passers -by and friends. They have given me a lot of good suggestions. And support, others have become my partner. "

Explore a new model of amaranth development

Creative Park becomes a "cargo" platform

Affected by the epidemic of new coronary pneumonia, a number of work progress in the creative park is relatively slow. However, with the normal operation of many travel agencies and social institutions, the operation of the Pioneer Park has gradually returned to the right track. Among them, parent -child travel and research activities are the main business.

With the continuous development of the people's living standards, more and more people in the city like to pursue the life of returning to their true life, and a venue that is far from the city, close to nature, and experience farm work is suitable for the current market needs, and can meet the higher quality of the masses. The spiritual needs.

It's not just studies. In April 2019, Enping's cross -country club held a small off -road river match in the Creative Park, allowing off -road events and rural areas to spark and activated rural entertainment activities.

"Creative Garden is originally a place where Hainan has a hundred rivers, and the desire of life that cannot be achieved in the city can be realized here. I want to bring people a spiritual pursuit of material disturbance, so that more people find their own time and time in the fields and space."

More and more social groups and individuals have come here to enhance the popularity of creative parks. As can, the creative park with Li Jinxin has gradually built to help the sales of ravioli tea.

Li Yuanshen Photo

Li Jinxin's main business is to produce sale of amaranth tea. With the creative garden as a "cargo" platform, Li Jinxin's tea culture article is very promising.

"Passengers will come to the Creative Park, and we will definitely see our tea gardens, tea factories and tea products. It can experience the process of fried tea and tea. Finally, you can taste the tea.How to bring the goods. "

The revitalization of the countryside is inseparable from talents, and the rejuvenation of the country is inseparable from talents.As an excellent return to entrepreneurial youth, Li Jinxin, with his keen sense of smell of the industrial chain in the new era, integrates the concept of the integrated three industries into the business model of the Cai cuisine cultural and creative park, and creates a new model of the integration of agriculture and cultural tourism as aHelp the rejuvenation of Enping City to rejuvenate the villages, and jointly draw a beautiful picture of industrial prosperity, ecologically livable, rural civilization, effective governance, and wealthy life.

Editor/Tan Yuanyan

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