Many Shanghai education and training salespersons are now talking to the elderly to talk about their families: do not care about the "sudden fall" of the monthly salary, the most important thing is stability

Born in 1990, Ye Sunping became a newcomer in the pension industry when he was 32 years old. It took 10 years to turn from a well -known salesperson in Shanghai to the principal of the institution's largest education and training campus in the country, and he had more than 1 billion business flowing water every year.

Now, it has just been a whole year since the entry of the education industry. This year, the countless young people, like Ye Sunping, were actively or passively involved in a large -scale occupation migration and strived to rebuild their professional spring.

"It's like betting." Ye Sunping knew in his heart that he had not been able to start again in 10 years. He chose carefully and decided to join the elderly.

How can people not think that the elderly career that has a long -term unpopular and general ages of practitioners will one day the choice of many young people because of the accident of another industry. Since March of this year, Ye Sunping's "Happy Pension" enterprise has recruited a number of pension steward who "run away" from the education industry. Many of his "former colleagues" have also entered this business through other institutions.

What will they gain from it?

"I always thought there was still a chance before the company dragging wages ..."

The teaching and training institutions with more than 30,000 students and customers collapsed on October 12, 2021. The first night, Ye Sunping's wife, also his colleague, dialed Ye Sunping three times in a row:

"Where are you?" "I am dealing with the parents of students' parents." "No need to deal with it, the company can't do it, you can pack things home." Ye Sunping said, until that moment he didn't believe it, the company did not believe it, the company did not believe it. Is that "yellow"?

This is not the first change in the experience of the teaching and training industry. In 2018, the General Office of the State Council issued a large -scale rectification of teaching and training institutions across the country.

"At that time, I was facing the shrinkage of the business, but it was all survived." Ye Sunping said, if it was not because the company could not even pay the salary, most teachers and staff thought there was a chance. That said, the company will not go down, please rest assured ... "

Gu Hengjie left the education institution New Oriental, who had worked for 6 years earlier. "At that time, it was okay to think of the industry at all. The thing in front of me was that I was 36 years old, the middle -aged 'laid -off', what should I do if the elderly and children in the family do?"

This was a seductive industry. Excellent teaching and training salesperson can sign a million or 10 million lists a year. A hard -working teacher can reach 40,000 to 50,000 for a summer vacation.

Ye Sunping and Gu Hengjie are all the best leaders. Before the unemployment, they were the principals of their respective campuses and managed the personnel of a medium -sized company.

But the tide came, and everyone was forced to return to the same starting point. Jin Peiying's situation is even worse. The child who has already applied for bankruptcy has owed her a salary of 100,000 yuan.

"One Year No Work" stills.

Do not care about the "sudden drop" of the monthly salary and pay more attention to the toughness of the newly needed industry

Deciding to accept the position of pension housekeeper is the result of Gu Hengjie's thoughts for half a year at home. "Doing care and teaching and training, many places are still connected. In the past, we were helping parents to solve their children. Now it is the problem of helping children to solve parents."

Gu Hengjie feels that these two problems are actually just needed, but there are many kinds of education solutions. Family, schools, institutions ... But the elderly will eventually return to professional services. "In any era, there are always elderly people who need pension services. This is the toughness of the industry."

Young people who come out of the Chinese education market may never care about "toughness" as much as today.

Around 2014, the teaching and training industry ushered in a climax of development, and even attracted a number of famous students from Peking University Tsinghua University to join. "In the past, he entered the teaching and training to make fast money. You have academic qualifications, ability, and even a million annual salary. No one cares how long this money can make." A former practitioner told reporters.

However, while eating the industry dividend, the thin prospects gradually forced them to the corner. Ye Sunping once wanted to engage in the related work of new energy and artificial intelligence. "I am very optimistic about these two directions, but the age is too late. In contrast, the threshold for job hunting in the pension industry is lower. The most important thing is stability."

In recent years, pensions have been generally identified as the future "rising industry" by the market. Especially with the deepening of urban aging, the scale and consumption power of potential customers in the industry are also steadily rising.

However, for the time being, the salary of the entire industry is not high. Some practitioners in the past education industry generally report that the treatment after joining the job is compared with the past, "it must be significantly reduced." But it is also obvious that these fragile young people can no longer stand up to a career It's turbulent.

Jin Peiying is an active transitioner. When working in the childcare agency, "those children sent the parents during the day, and grandparents took away at night. We often contact the elderly." With the experience of dealing with the elderly, she did not hesitate to apply for the "happy pension" pension steward. Position, "Do it well, I believe there will be future. After so many things, a promising job is more attractive than a rich job."

Stills of "Ordinary Glory".

The market has a variety of pension products to create opportunities for young people

"Pension Butler" is a concept mentioned in Shanghai in the past two years. In some official documents, it is also known as "pension consultant".

On April 20, 2018, the Shanghai Civil Affairs Bureau issued the "Notice on the Pilot Work of the Community" Pension Consultant ". Many representatives of the people's congresses in the city also pointed out in the proposal that long -term lack of a "professional consultant" link in the pension field to help the elderly match the actual needs of elderly products, pension policies and elderly care in the market, and answer the personalization of some elderly people. question.

After 2019, Shanghai launched a family care bed pilot on multiple streets, which has also led to a group of market -oriented "pension steward". Wang Haishui, the person in charge of "Happy Pension", told reporters that family care beds extend the professional nursing resources of the nursing home to the elderly's house. Nursing and other services require special persons to be responsible for communication and coordination. This person is a bridge between the elderly and the nursing staff, but also a bridge between the elderly and the family members of the elderly. "

The new method of pension brings a new position. Compared with the nurses and nurses recruited in the industry in the past, the "pension housekeeper" proposed the organizational ability, management capabilities, marketing level, social ability, and reserve of professional knowledge of the elderly. Higher requirements, can also provide higher benefits, which objectively provides opportunities for some young people with high education.

After becoming a pension steward in March this year, Gu Hengjie quickly adapted to the transformation of his identity. "Although persuading an elderly person to pay for his elderly care is much more difficult than persuading a parent to pay for the child's learning, but with my years of marketing experience, if an old man is willing to give me a chance to introduce the situation of family care beds in detail, I have it to have it Grasp his probability to become our customer. "

The "post -90s" Zhou Dihong is now the head of the family care bedside project in Huangpu District. Every day, he needs to lead the team's elderly housekeeper to arrange appropriate nurses for the elderly who installed the home care bed in the area with more than 100 in the region. They must also return to visit regularly to evaluate the efficiency of services, and even help the elderly solve some private trivial matters and problems , Come with them to talk about home. "This is a very challenging job, and it is also very emotional."

Tao Yiling, a pension housekeeper, said that after engaging in this profession, his sense of career value has been improved: "If you do other industries, people may be curious how much money you make. I want to consult some practical information, indicating that society recognizes our professional identity. "

Photo by Jiang Diwen

The concept and model of the elderly are about to usher in "giant changes"

After the service model of home care beds appeared, the industry evaluated it as the ultimate solution for "home care". It can meet the objective reality of an old man who does not leave home and the objective reality that needs professional care, and the average cost is lower than the staying in the nursing home. ) In the pension pattern, there is a wide range of markets.

However, because the current model has not been promoted for a long time, the streets of the pilot are limited, and the coverage of services is not large. Wang Haishui told reporters that the institution currently conducts nearly 300 family care beds in Yangpu District and Huangpu District, and is still in a large number of capital investment. In order to break the deadlock, the service scale must exceed 1,500 beds.

"I am afraid it takes time." An expert in the field of pension said that the vast majority of elderly people at the moment are still difficult for the concept of "pay for the elderly", but with the popularity of long protection, the government subsidies and aging transformation and other projects will be promoted. People's ideas and pension models will definitely change.

Especially with the first batch of "post-80s" in our country, the parents of the first generation of only children have gradually entered the ranks of middle and low-age elderly people aged 60-70, which will bring structural structure to the pension industry The change. "It is necessary to fundamentally solve the problem and care of these only children's parents. Pension products, including family care beds, are bound to continue to be new. In the next 5-10 years, the willingness to buy pension products in the next 5-10 years will also show a significant growth trend. "

In addition, many pension housekeepers also told reporters that "accompanying" and "accompanying chat" is also the general but hidden service needs of the elderly. On a 40 -degree high temperature day last Monday, Gu Hengjie suddenly received a call from the client he served by him. Earlier, when Lao Jin went to the bank alone to handle his business, he accidentally took his wife Huang's card and lost the password. As a result, the bank card was locked. He had to hold the cardholder to handle it to unlock. Gu Hengjie was present for the first time, and carried her mother -in -law, who was bed in the whole year, and sent it to the bank outlets.

Ye Sunping sometimes called the elderly to inquire about the service of the caregiver. Zhou Dihong said that some elderly people particularly like to chat with young elderly housekeepers. "There are many new things we know, and the elderly need this information."

"In addition to the service relationship between the elderly housekeeper and the elderly, there is a strong emotional connection." Wang Haishui said that young people who are involved in the care of the elderly may not be able to get the "high salary" of everyone's envy in the short term, but butThey can also harvest many other values.Moreover, the huge changes in the industry will eventually take them further and get more real returns.And this is exactly what these young people who have just experienced a professional storm most valued.

Gong Xing Photo

Liberation Daily · Shangguan News Original manuscript, reprinting without permission

Author: Du Chenwei Wu Yue

WeChat editor: Miss Pi

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