Photo 丨 Lai Wanrong!See Sanbai Gua Capital Festival

Old artists "embroidered" on Sanbai melon.

The opening ceremony of the Sanbai Gua Art Festival.

The autumn wind is cool, and the fruits are fragrant. On August 13th, "Eternal Gourd · Nan Zhang Sanbai" -Wan Rong County's Third Bai Gua Culture and Art Festival was grandly opened in Jianhong Guoku Courtyard, Nanzhang Township, the county, and nearby villagers enjoyed a prosperity Cultural feast.

The staff of the Wanrong County E -commerce Association discussed the live broadcast plan.

Calligraphy enthusiasts splash ink on the spot.

This art festival was jointly organized by Nanzhang Township and Shanxi Lanqing E -commerce Co., Ltd., and it was a concrete practice of Wanrong County's continuous expansion of the influence of San Baigua's industry and promoting the implementation of rural revitalization strategies. During the art festival, a "shaking red three white melon" Douyin short creative contest, "I am the king of melon" hegemony, "light and shadow three white melon" photography exhibition, "played melon peel" creative painting exhibition, "I am three three for three "Bai Gua endorsement", calligraphy exhibition, Sanbai melon banquet, and more than a dozen local "Internet celebrities" live broadcast and cargo on -site sale of Sanbaigua and other activities.

Get the gourd old farmers live broadcast to explain the beauty of Sanbai melon.

A pair of little sisters creative paintings on Sanbai melon.

The three -day event brought various specialty snacks and a variety of fruits in the neighboring villages, which continued to heat up the cultural and art festival activities. In addition, the township also organized a Sanbai melon seminar and technical training.

As a local local specialties in Wanrong, Sanbai Gua is named after white skin, white ravioli, and white seeds. It has the effects of spleening heat, stomach and spleen, moisturizing the lungs and intestines. The juice is more resistant to storage, and the market prospects are good. In recent years, through active promotion and propaganda, the online sales of Sanbai melon in the county have also continued to rise, and the sales situation in other places has continued to open. At present, it has been exported to Taiyuan, Xi'an, Beijing, Shanghai, Shenzhen and other places.

At the "Light and Shadow Sanbai Gourd" photography exhibition hall, the melon farmers appreciate the strong photos of the soil.

Shanxi Daily client picture photographer Zhang Huaixin Li Kerong

Edit: Wang Yu

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