Extremely review | Douyin governance information "enlarged", and to protect the truth in order to record the beauty

Ji Mu News commentator Qu Jing

On August 16th, Douyin held an open date of unrealistic information governance. Representatives with the relevant representatives of the "scientific rumor" platform affiliated to Tsinghua University, the Chinese University of China, and the China Science and Technology Association of Science and Technology discussed the way of physical information governance. The media rumor group, Douyin called on all parties to build a platform for governance of real information to jointly create a clear and orderly network space.

The early Internet had spread a phrase "folk truth" -thanding and truth, but now, even if there are videos, there may not be the truth. All kinds of flowers and woods, Zhang Guanli Dai, disconnect, and falsify the false information, making the short video field a rumor breeding in rumors. The hotbed.

The spread and flooding in the form of short videos in the form of short videos will not only form serious misleading the majority of netizens, but also set off unnecessary public opinion disputes, triggering the cyber violence of "pressing key", seriously contains disaster, and the health of the people's lives is healthy and property. Safety causes harm. Some rumors about epidemic and public security incidents not only make waves on the Internet, but also disturb the social order in reality, cause bad influence, greatly waste public resources, damage the credibility of government departments. It can be said that everyone is everyone. Aversion, extremely dangerous but difficult to eradicate poisonous grass.

Similar short video rumors, now in our Internet life, can be said to be like a shadow, lingering, even if they are talking about rejection, resistance, and cleaning, it is still difficult to eradicate. On July 5th, some people in Wuxi, Jiangsu were punished by the police for the dissemination of "Falls of Goose Lake" and "Self -Decipher" on the short video platform. The incident of giving children raw lymphatic meat "was confirmed to spread rumors as resigning chefs; and after the outbreak of Tangshan beating incidents that have received much attention this year, in just three days, the account number of the Douyin platform actively intercepted and disposed of is as high as 157 indivual.

Why is it difficult to clean up the "psoriasis" rumors? In the end, the rumor is the fuse of igniting human and emotional weakness. People are afraid of getting sick and dying, so there are many health rumors; people hate violence and arrogance, so rumors of conflict and public security are all over the place; people like to chase hot spots, so hot events often have rumors parasitic; So the rumors that sell miserable and provoking opposition can always spread quickly. The weaknesses of human nature are difficult to overcome, and curiosity is more difficult to change, not to mention that many rumors use them with good quality of people's kindness, innocence, and mutual trust. These quality should not be damaged and worn by rumors.

Second, rumors often run faster than the truth and have a greater impact. The common feature of false information is fierce, fast, and virtual. The plot and the picture are often very fierce, and the speed of spread will be faster than the normal news, but the appearance of the incident is very blurred. Basic elements such as time, place, characters, events, reasons, etc. are often lacking. It is difficult for people without relevant experience to distinguish. It is easy to be confused by the appearance and be fooled and used by the ulterior motives.

The right medicine can be cured and effective. The information made by Douyin at least let us see the resolute attitude of the Internet platform to perform social responsibility and actively resist online rumors.

First of all, Douyin stated that "user satisfaction is always higher than clicking." Let go of the pursuit of traffic, and expand the governance range from a narrow rumor to a broad information. That is to say, whether it is active fabrication, heat, and playing stalks, or just guessing for no reason to form misleading, incomplete information transmission, excessive incitement. Essence

Secondly, the rumors must be more precautious. The platform will not only deal with the content and account involved in the rumors, but also give effective preventive measures. Through the analysis and verification of user feedback and related content, we will take reminders, rumors, interceptions, interceptions A series of methods such as significant labeling, kill the rumors at the time of germination.

The most important thing is that Douyin also calmly acknowledged the current difficulties and conveyed the strong willingness of co -construction and co -governance. Objectively speaking, there are many black and gray industry chains behind the rumors. The same rumors often spread on multiple platforms with multiple appearances. Relying on a single platform governance, it is impossible to eradicate stubborn disease. Only by various platforms and all parties in the society, can we have a joint force against the enemy and form a joint force to more effectively curb the emergence and dissemination of rumors.

Imagine that if a rumor is made out, the platform monitoring and paying attention, analysis and judgment; the media followed up to verify the authenticity; if the government involves public behavior, the relevant departments will be disclosed in the first time and issued an authoritative voice; malicious speculation, challenge the bottom line of the law In time, the police brighten the sword in time and let the rumors pay the price; and the vast majority of the audience can calmly judge, think rationally, do not follow the trend, do not vent their emotions, and actively make order and truth. The sea of ​​"people's war" is not self -defeating. Over time, it will lose the existence soil.

This may be a very ideal goal. At present, if you want to achieve such a degree of governance of online rumors, you must also face various difficulties. You need to cooperate with multiple parties to break the barriers, improve efficiency, take the initiative, and jointly judge false information together Clues, jointly verify the content of doubts, and jointly pass the authenticity of the authenticity. This must be sincere cooperation, and it takes a long time to do it, but it must also be done firmly and down, because only by protecting the truth of the online world, can we better record and retain the beauty of life.

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