The children's snack market is constantly expanding

In recent years, children's snack food standards have been further subdivided, and children such as candy chocolate have new thresholds. Industry insiders said that children and adolescents are an important part of the "Healthy China" strategy, further deepening the integration of industry -university -research, and promoting the transformation and upgrading of the children's snack industry is the general trend. Relevant agencies predict that from 2019 to 2023, the children's snack market in my country will continue to grow at a compound annual growth rate of 10 % -15 %, which is much higher than the overall market of leisure snacks.

Compound annual growth rate of more than 10 %

my country is currently one of the world's largest leisure food markets. According to Ai Media Consultation data, since 2006, the domestic leisure snack industry has increased by 422.51%in the past 10 years, with a compound annual growth rate of 17.98%, and a standard scale of 1156.2 billion yuan in 2021. It is predicted that the industry scale will reach 1329.6 billion yuan by 2023. This trillion yuan market is ushered in a new round of change.

Last year, the "General Requirements for Children's Snacks" in the first domestic snack group in China was officially implemented, which promoted the development of the children's snack segmentation industry in terms of policy. After landing, related brands have sprung up. At the same time, capital also vigorously pushed multiple start -up brands to enter the venue. "Babies' snoring" and "nest small buds" reached 3 rounds and 2 rounds of financing within 5 months. New brands such as "Little Yellow Elephant", "Qixu Doom Cat", and "Manchu Niu Niu" all won financing at the beginning of the establishment.

Industry insiders pointed out that the children's snack market has continued to rise in terms of consumption, the number of consumers, and the number of brands, and achieves two -way growth of consumer and supply side. From the global perspective, according to the results of Zion Market Research, the total revenue of the global children's snack industry in 2020 is about 57.5 billion US dollars, and it is expected to reach $ 110.2 billion by 2028. In the meantime, the maximum increase in the global children's snack market will reach 6.1%.

According to the seventh census report issued by the National Bureau of Statistics, the population of 0-14 is over 250 million, accounting for 17.95%of the country's population, an increase of 1.35 percentage points from the previous census. At the same time, the launch of the fertility policy of the two -child and three -child fertility, and the capacity of children's food is also expanding. Relevant agencies predict that from 2019 to 2023, the children's snack market in my country will continue to grow at a compound annual growth rate of 10 % -15 %, which is much higher than the overall market of leisure snacks.

Unexpected national standard norms market

The 2022 version of "General Requirements for Children's Snacks", "" Food and Education and Better "Certification General Regulations" released this year, "General Requirements for Children's Snacks" clearly stated that various types of children's snacks cannot be contained in reverse Format fatic acids, food raw materials without radiation treatment, less salt and less sugar, less oil, food additive index indicators are aligned with infant food supplementary food standards. Now the release standards for the popular category of candy chocolate reflect that the war of the existing competition has burned to a more segmented field.

As the post -90s and 95th generation became the main force of the mother and baby market, market demand and consumption concepts have changed greatly. This type of consumers are not like the previous generation of parents who are rejected by snacks, but they have more professional demands for snacks. For example, natural, no addition, low sugar and low sodium, etc., and think that subdivision exclusive categories are more suitable for children.

Industry insiders analyzed that the current children's snack formula, production technology and logo on the market are uneven. The main reason is the lack of the industry's national standard. After the national standard is introduced, the children's snack industry will have mandatory requirements and thresholds, and it will better protect consumers. This is also the key to the development of the industry.

Chinese food industry analyst Zhu Danpeng said that the current speed of innovation in the industry of children's snacks has taken faster than national standards. Although the group standard does not have a compulsory effect, the standards issued by the "national name" association such as the China Style Streaming Association have a significant guidance for the industry. With the rise of social attention and the refinement of the group standards, I believe that the introduction of the national standard will also speed up.

He Jihong, president of the China Style Food Classes Association, said that the release of children's snack group standards and rules will play a certain positive role in regulating the children's snack market and promoting the industry to improve children's snack production standards. "The national standards and the group standards are different. The national standard is equivalent to the threshold of compulsory entry -level, and the group standards are based on a certain field of segments to form constraints to provide standards for the industry." He Jihong said that in the future, the group's standard will become the national standard. Essence (Edit Li Chuang)

Source: China Food News

- END -