Upstream news Digital collection platform "upstream digital collection" is about to go online

"Line is the second light", "sold out in less than half a minute" ... From the treasure of the Hubei Provincial Museum Town Town, "Yue Wang Gou Jian Sword" to the dance poetry drama "Only this green and green", a variety of digital collections are constantly seconds Empty is also nicknamed by netizens as "all things can be used for digital collections." "Everyone may become collectors."

In May of this year, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the Strategy of Cultural Digitalization of the National Cultural", and the national cultural digitalization was increased from project engineering to the national strategy. shared".

In order to actively respond to and help the national cultural digitalization strategy, upstream news creates a new digital collection platform "upstream digital collection", the platform will be committed to crossing the barriers of communication, connecting online and offline transmission paths, helping traditional culture to rejuvenate. "Real", linking consumers of generations Z, creating a digital cultural carrier that can be perceived by young users.

Different from the general digital collection platform, "upstream number" will be based on Chongqing, fully tap the classic cultural IP potential, tell the story of Chongqing, create a Yuan universe world with local characteristics, stronger interaction, and richer collections. Upgrade each application scenario, further activate the context and digital charm of the ancient city of Chongqing, create a pattern inheritance of the ancient city model and Chongqing digital business cards, strengthen the characteristics of Chongqing city, and enhance the attraction of cultural tourism in Chongqing.

"Upstream News", as the first party end of Chongqing, was fully built by Chongqing Daily Newspaper Group and officially launched in November 2015. As the first comprehensive news APP in the western part of China, the Chongqing Media Integration and Transformation and Upgrade Demonstration Platform, Chongqing and the National Two -level Press and Publication Reform Project Library Key Project. So far, the download volume of upstream news APP users has downloaded more than 50 million, and the average daily publishing volume More than 2800, upstream matrix users cover more than 90 million, which has become a news client with great influence in China. The main audience of the upstream news is 25-40 years old, and users are young, elite, and brand loyalty.

The National Press and Publication Administration announced the in -depth development of the 60 China newspaper industry in 2020, and the upstream news client was selected; the upstream news "gang" channel won the first prize of the 31st China News Award News Name; The office guided the release of the "five hundred and one hundred" network positive energy selection in 2020, and upstream news reports were selected as "hundreds of network positive energy pictures".

At the moment when the Yuan universe is hot, in July of this year, the "2022 Chongqing International Urban Tourism Consumption Festival and the" Yuan Universe 'Cultural Tourism Conference "hosted by the Chongqing Cultural and Tourism Development Committee and sponsored by the Chongqing Yuzhong District People's Government The pedestrian street was held, and the conference also invited experts from national cultural and tourism industry and the Yuan universe experts to give a keynote speech and dialogue on the integrated development trend of the future cultural tourism and the Yuanshi industry, explore the new direction of digital cultural tourism development, and stimulate the innovative momentum of cultural travel.

In Chongqing, upstream news will also take the authoritative media platform as the advantage, link with cultural tourism, art and other industries, and use digital to empower the unique Bayu culture, cultural tourism resources and other fields. The localization "Tibetan Tibetan+Model" with the core of "Heritage+Tibetan+Cultural Tourism", and "Tibetan Tibetan+entity" is the core, so that Chongqing's excellent culture can be better spread and empower the development of Chongqing's real economy.

How to create a city IP exclusive to Chongqing? As a famous historical and cultural city in China, Chongqing has a long history of more than 3,000 years and is also the birthplace of Bayu culture.

In terms of humanistic landscapes, the Yangtze River runs through Chongqing 691 kilometers, nourishing the three thousand years of humanistic history in Chongqing, rich products, beautiful scenery, and wonders of the Three Gorges, such as Yunyang Zhangfei Temple, Zhongxian Shibaozhai, Fengjie Baidi City Waiting for attractions.

Chongqing is going to the world and telling Chongqing's historical and cultural stories is one of the most important ways. From Bayu Culture to the Three Gorges Culture, Chongqing has deep humanistic heritage. The upstream number can fully tap Chongqing's outstanding cultural history, tell the story of the Yangtze River, and strengthen cultural self -confidence;

Today, Chongqing, which has become a popular tourist city, not only has the reputation of the 8D magic capital, but also Chongqing cuisine carrying strong local culture, such as Chongqing Noodles and Chongqing Hot Pot to attract tourists to check in.

After the platform is launched, the upstream digital collection will launch a series of digital collections such as Chongqing cuisine and Chongqing culture carrying strong local culture through creative design to enhance the vitality of excellent traditional culture, let the city of mountains and rivers renew the vitality, and let more more more than more vitality. People understand Chongqing through digital collections, know Chongqing, and like Chongqing cities, and promote the digital transformation and promotion of Bashu's outstanding cultural resources.

In the future, the upstream number will also open some empowerment gameplay, including sending entities, blind boxes, synthesis, priority purchases and other gameplay rights and interests. Through online and offline empowering digital collections, more new style of fancy gameplay will bring new experiences to collectors. Essence

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