Customized tour better experience comfortable and relaxed travel

In July of this year, Xiaolin, a fifth grade student in Taiyuan City, organized a day tour of Tengda Ecological Manor in Qi County, Jinzhong, and more than 10 children. Not only did the children feel the fresh idyllic scenery, but they also participated in the production of bamboo rice rice and the lawn celestial movement.

With the continuous improvement of people's living standards and the increasingly abundant experience of travel, consumers are not satisfied with tourism tourism. According to their travel preferences, they participate in the design of tourist routes. Travel society makes product customization according to the needs of tourists, so that tourists can worry about traveling at the same time.

People in the tourism industry said that they were unwilling to travel with the group, and did not have time to do tourism strategies, making more and more people choose custom travel. The transformation of tourists' travel methods and needs has prompted travel agencies to change their business ideas.

It takes time to formulate a free line of strategy

Everyone has different preferences for the way of travel, but more and more people are tired of the group tours of the horse -seeking style. Son.

Donkey friend Yan Yan once did a few free strategies with friends. "One year went to Suzhou and Hangzhou to play, and the travel strategy was almost a week." Here, the two people discussed which attractions were worth going, which attractions were not true, and how could they achieve their travel purposes.

"In addition to playing in the well -known local attractions, we also have two days of time to watch Soviet -style buildings and experience the local market life." Yan Yan said.

Although the preparations have been done well, in Hangzhou, because they are not familiar with transportation, Yan Yan and friends have waste a lot of time on buses and taxis. "We should go all the place, but we always feel that it is not fun. It seems that many authentic and essential things have not been discovered." Yan Yan admits that this time the freedom is always satisfied, but before traveling and traveling, travel and travel It takes a lot of time and energy to consider various lines, which is far less effortless to save the group tour.

It is understood that many people who choose freely have the same feelings and Yan Yan, especially when they are time -consuming and labor -intensive, and there are various claims on the Internet, which is often difficult to choose.

Yan Yan also told reporters that she did not want to travel with the group, and did not have time to do tourism strategies. More and more people around her began to choose custom travel.

Private custom travel should be born

Recently, the Taiyuan citizen Qiao Li's family enjoyed a customized trip. A total of 8 people and relatives organized a small -scale family parent -child tour. After a detailed investigation, she chose a five -day Guilin private custom tour.

"In this trip, we did not choose a luxury hotel, but lived in a more cost -effective parent -child home hotel that traveling for us. There were no conventional routes. I only chose some attractions suitable for children to play. Time experiences the local market life. The daily itinerary is easy and pleasant, so that the whole family can truly experience the meaning of travel. "Qiao Li said happily.

Since the Guilin trip, the Qiao Li family has since fallen in love with customized trip.

Ms. Ye, who lives in Pingyang Road, Taiyuan City, said that in order to celebrate the child's receipt of the college admission notice, her family held a special tourism family planning meeting to find the right tourist product.

After a few days of inquiries and careful comparison, Ms. Ye locked the independent small bags launched by several travel agencies and exclusive customized products.

"Although these customized line quotes are slightly higher than ordinary products, there is no self -funding throughout the journey. The itinerary can also be flexibly grasped according to the time of tourists. Compared with the conventional travel team, it is easier than the rhythm. Strangers can also experience the customs of tourism in depth. "Ms. Ye said," The family pays more attention to a comfortable and relaxed itinerary experience. "

Liu Feng, deputy general manager of Shanxi Pacific International Travel, said that private custom tourism is more inclined to experiential tourism. Travel agencies will also formulate itinerary recommendations for tourists to choose freely. Compared with Malaysian trips, custom travel can attract consumers.

Travel agency aiming at customized line products

"We have obviously felt that there is a lot of market prospects for custom travel. Private custom tour will be the main direction of the development of the tourism market in the future." Liu Feng talked about the custom tour. He told reporters that the game's gameplay has changed, and the demand has become more and more personalized and diversified.

Many people in the tourism industry have also expressed their views. Everyone generally believes that the rise of custom travel is a challenge for travel agencies and opportunities. Travel agencies are also changing their business strategies according to the needs of tourists.

"At present, a group of products launched by our travel agencies are considered to be a small group and customized form. Now the products in the province mainly have the" enjoying Shanxi 5 -day tour ". Services are very suitable for family group customization. "Zhang Yi, the relevant person in charge of the market in the province of Shanxi Business Travel, introduced.

At the same time, the reporter also learned that the products launched on the market at present are more popular with 12 people's boutique bags. In particular, some travel agencies have performed well in the tourism market for private small bag products such as Kunming Dali Lijiang Shuangfei 6 -day tour, playing Changlong Shuangfei 5 -day tour.

Zhang Yi told reporters that the small bags or a group of products are mainly based on the travel needs and attention points of the guests, customizing and adjusting the itinerary according to the requirements of the guests, and paying more attention to the tourism experience of small teams or several families.In terms of reception, such as exclusive drivers and tour guides, they can make guests feel high -quality services.In addition, in addition to traveling for customs, custom groups require a new experience and require a spiritual level. Therefore, improving the connotation of tourism products should be the direction of customized travel thinking in the future.Zhang Yi said that the launch of private custom tourism is a great challenge for travel agencies.The supply system, procurement system, reception personnel, and tour guides of the travel agency must all reach a very high level, so as to do a good job of personal custom tour.

Li Meixia, Chief Reporter of Shanxi Economic Daily

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