What is the effect of expanding the meditation market?

If exercise is fitness, meditation is "fitness".

Since the epidemic in the new coronary pneumonia, some sleep disorders are used to opening the meditation app before going to bed to follow the guidance of meditation audio to enter the dreamland; some anxious people sign up for meditation courses and hope to obtain emotional relief and calm mentality through underworld; The meditation uses clear ideas and improves work efficiency ...

In recent years, the continuous heating of the meditation app and meditation courses has promoted the expansion of the meditation market, and industry insiders are expected to have a scale of 300 billion yuan. However, there are also many industries say that the meditation market has not yet formed a competitive pattern and is still in the early stage of development.

Whether meditation is psychology or metaphysics

"Turn off the lights, the thoughts in my mind are full of thoughts, and it is difficult to relax. At this time, I often turn on the audio, listening to the mentor's voice guidance, I can gradually calm down my thoughts, and fall asleep when I listen to it." Mr. Ge, who works in the Internet field, Tell reporters that today's society is fiercely competitive, product renewal iterations are fast, and they need to face large uncertainty every day. This makes Mr. Ge often fall into anxiety and it is difficult to fall asleep in bed. Until the use of meditation courses, Mr. Ge felt emotional.

Why do more and more young people like meditation? Is meditation really useful?

According to the definition, meditation is not a simple imagination, nor is it simply let go of yourself. Meditation allows people to relax the body and mind, improve the ability to focus, relieve stress, reduce anxiety, depression levels, and stabilize emotions. It is one of the therapies of psychology.

Liu Wanting, a cloud gap psychological counselor, introduced to a reporter from the Chinese Urban News that the religious origin of the term "meditation" has a profound origin and has similar habits in many different religious traditions. However, from the context of modern psychology, meditation emphasizes self -awareness of the present. It emphasizes this place at this time without judgment. And usually bothering our depression and anxiety, one is that things that worry badly have happened, and one is that things that are worried about bad will happen. They are different from mindfulness and meditation. They are not concerned about the current emotions and have a strong judgment.

"When practicing meditation, we often hear a guidance. 'If we are gone, we only need to take it back gently.'" Liu Wanting said that the meditation of the righteous thoughts did not set strict regulations or severe punishment. It is just a gentle way of meditation. This should also make people live more focused in the present and reduce internal consumption.

The effect of mindfulness meditation has been supported by empirical research. When people practice meditation, the active situation of the cerebral cortex will change. After continuous practice for a period of time, structural changes will also occur. At the same time, some studies have shown that meditation has a positive effect on the emotional regulation of anxiety and depression, and even patients with major diseases.

Liu Wanting mentioned that the practice of mindfulness meditation is regarded as a kind of mental health exercise, not just a means of psychotherapy, which also means that it is applicable to a wider health group except the patient group. It plays a role in regulating emotions and slowing stress.

Are you willing to pay for meditation?

With the outbreak of the new crown pneumonia, more and more people are facing the trouble of stress, anxiety, and insomnia, and the meditation market has expanded. Many users regard meditation as "psychotic pills" and are willing to pay for it.

At first, many people learned about meditation through fitness, yoga, etc., and meditation often embedded in one of the courses as a adjustment and relaxation link. Today, meditation is not only part of or an additional part of other courses. Some institutions have directly launched meditation related courses, such as "Emotional Training Camp" and "Sleep Improvement Training". They are usually carried out in offline groups. Some are carried out in indoor places. Concentrated short-term training, some combined with tourism project value-added service experience, the price of each class ranges from 100 yuan to 500 yuan.

Compared with offline, a richer supply of meditation courses also appeared online, accumulating a certain number of users. In the meditation app, in addition to the main idea of ​​mindfulness meditation exercises, there are functions such as sleep stories, white noise. The reporter downloaded several more popular mobile software and experienced some meditation courses. The reporter found that in the APP, in addition to free experience courses, most of them can be opened after the courses need to be paid as an APP member. The monthly price is 18 yuan, and the consecutive annual price is 198 yuan. It is reported that the registered users of the meditation platform have exceeded 10 million, of which the city's white -collar workers are mostly female users.

According to the "Research Report on the Development of Fitness Content Creators" jointly released by KEEP and the new list in December 2021, "meditation" is a category of rapid growth of users. Taking the Keep platform as an example, the searches of meditation in 2021 increased by 96%over 2020, almost doubled. In addition, nearly 90 % of online fitness consumers are willing to pay for online fitness content.

It is worth noting that in addition to meditation -related courses, some hardware products have also been launched in the market. For example, the mindfulness of the mindfulness of the mindfulness can be collected by wearable devices to collect the meditation process, presenting and feedback training results in the APP, and recording the changes in the practice. In addition, there are derivatives such as meditation service and meditation pads, which shows a rise in sales.

In response to whether to pay for meditation, Liu Wanting believes that "the meditation of righteousness is actually a bit like a physical exercise. We can practice it ourselves, or to find a fitness coach to guide ourselves, and buy some equipment to improve the training effect. In the process of meditation, we can use professional products for professional products. Or pay for payment, but you still need to judge whether the payment is required based on the actual situation. No matter what form of meditation, the ultimate goal is to integrate such a lifestyle into the habit to live in the present and not judging attitude to live . "The meditation industry urgently needs to regulate development

The former CEO of Apple, Jobs, Beijing Winter Olympics Ski Champion Gu Ailing, and artist Wu Yanzu, all have the habit of meditation. According to reports, many business people, athletes, etc. have also publicly stated that meditation has become their daily habits to relieve stress and improve concentration.

DataBridge data shows that the global meditation market size will reach $ 20.5 billion in 2029. The United States is the world's largest meditation market. In 2017, the market size reached 1.21 billion US dollars, and it is expected to reach $ 2 billion in 2022. The CALM and Headspace in the meditation app not only led the download volume, but also the sum of revenue in 2019 accounted for over 70%of the global meditation APP market.

The origin of tracing meditation, in 1978, Massachusetts Institute of Technology Professor Carba Jin introduced mindfulness into the field of psychotherapy, creating "righteous thoughts and decompression therapy". In Kabajin's view, righteous thoughts are consciously aware of the present, focusing on the present without attached subjective judgment. "Zheng" is "in", and "thought" is "thought". Since then, righteousness has stripped religious colors, and psychological circles have become a standard, effective psychological intervention technology from a scientific perspective, and a fast and effective self -service tool.

In the United States, the meditation industry has a relatively mature scale. The meditation room has become the standard for many companies. Minding meditation is one of the core group construction forms. Relevant data shows that 14%of the current population in the United States take meditation as a living habit; but in my country, this number may not exceed 1%.

The industry generally believes that my country's meditation industry belongs to the initial stage of development. It is still new for many people. Even some people will still link meditation to metaphysics and deviate from cognition of meditation. From the perspective of the development of the domestic meditation industry, there are indeed some problems. Among them, the lack of industry operating standards and confusion in the system is a prominent problem.

In the market, as meditation products continue to heat up, more and more people are pouring into the industry track. However, some of the leaders of meditation have received professional system training, while others are not professionals. It is difficult for users to distinguish whether the leader is professional. This also affects whether people practice meditation. Essence

"It must be emphasized that the professionalism of the leader is very important, because meditation is not suitable for everyone, and the leader needs to have a professional background to identify and adjust in time to ensure the safety and effectiveness of meditation practice." Liu Wanting Ting Say.

Some insiders have said that meditation has a lot of room for development in my country. In the future, meditation can be combined with technology to integrate more product formats, such as yoga, tourism, medical care, and spiritual growth. Demand.

■ China City News Reporter: Diao Jingyan

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