Japanese media: "Box Trunk Stores" became popular in major cities in China
Author:Global Times Time:2022.08.16
Japan's "Oriental New News" website on August 15th, the original title: both fun and practical, and the trunk market became popular in China in China. Essence The trunk economy is popular with young people because of its interesting and profitable characteristics.
"Jieyou Grocery Store", "Travel Coffee Shop", "Life Stop Bar", "Lonely Baked String Shop" ... In the parking lots, squares, and roadside parking lots, squares, and roadside in many cities such as Beijing, Hangzhou, Xi'an, Guangzhou The "trunk shop" of the flag is lined up.
The almost clear of these "trunk shops" is young people, especially in the Z generation of China. Since this spring, due to the impact of the epidemic, China's local physical store economy has been hit, and some stores have been temporarily closed. As a result, Chinese young people restarted the night market in this way: skewers, coffee, wine, clothes, shoes, shoes, daily necessities, books, furniture ... all kinds of small gadgets.
Among the young people who run this kind of shop, there are office workers who are "engaged in the sideline", students who "want to sell their own handicrafts", and the store enthusiasts who "communicate more than making money with people who want to communicate with their interests". The purpose of everyone to open a store is also diverse. It is reported that "a few hours of stores on weekends can reach 5,000 yuan (RMB)." But in fact, it is only a few people who can make so much money. Mr. Liu in Beijing drove a cheap Wuling Hongguang to sell roasted coffee. He laughed that he bought a coffee machine with 30,000 yuan (RMB) and sold 22 yuan a cup. I don't make money, I just want to realize the dream of opening a coffee shop.
However, in the final analysis, these "trunk shops" are unlicensed, and urban management in many places has strictly. Lai Yang, chief expert of the Beijing International Trade Center Research Base, said that "trunk shops" have issues such as food safety, intellectual property rights, occupation of roads, and taxation.
Recently, the Chinese government has begun to encourage the "night economy" that promotes consumption, and advocates the realization of "flexible employment work". The "trunk economy" hides the possibility of focusing on the vitality of social vitality and realizing the dream of young people. (Strict translation)
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