Shanghai Digital Economic Policy Bonus is expected to promote the digitalization of the trendy industry

From "Shanghai Cultivation of the" New Circuit "of the" New Corporation (2022-2025) "to" Shanghai Digital Economy Development "Fourteenth Five -Year Plan", Shanghai's "Yuan Universe" continues to "increase". Industry insiders said that the policy dividends will be used to accelerate the digitalization and application of layout culture and trendy products within the scope of compliance.

The "Planning" clearly proposes that Shanghai will cultivate new elements, including digital content and digital trade during the "Fourteenth Five -Year Plan" period, support leading enterprises to explore the construction of NFT (intangible homogeneous tokens) trading platforms, study and promote NFT Digitalization, digital IP global circulation, digital right protection and other related formats are tried first in Shanghai. The "Planning" also pointed out that "the development of blockchain business models, focus on developing commercial models such as blockchain open source platforms, NFT, etc., and accelerate the digital transformation and digital technology applications in the fields of virtual digital assets, art, intellectual property, and games ","

Talking about the industry impact brought by the "Planning", Shi Ming, the founder of HOTDOG, the trend of art, cultural and creative digital platform, believes that on the one hand, Shanghai has opened a precedent for supporting the construction of the NFT trading platform. Perhaps this year will become a good year of domestic digital collections; on the other hand, the government's voice also indicates the direction for domestic digital collections, that is, the NFT exploration must be performed within the scope of supervision. This is undoubtedly domestic figures to domestic figures The collection industry brings a dose of strong needle.

He said that under the strategic framework of my country's "cultural digitalization", NFT technology has positive significance in copyright protection, digital IP global circulation, and promoting national cultural soft power.

"The development of trendy industries and digital collections in China is the same frequent resonance, and it is also promoted. Their native user group has a great coincidence. . "Shi Ming pointed out.

Shi Ming believes that NFT will greatly promote the trend industry. On the one hand, compared with the mainstream consumption in the market, the trend is still niche. And digital collections bring some innovative gameplay to the trendy industry, which will greatly activate the market and allow the trendy industry to have a "breaking circle" kinetic energy; on the other hand, under the combination of traditional trend arts with "virtual", through the two, through two The sub -name and creation will generate different income and gain rights, which will form a new creative ecology and realize the reconstruction of value standards.

Shi Ming predicts that for digital collections, the number of mainstream factories and media institutions is dominated by traditional Chinese culture IP, and native players with digital collection are mainly young people. The layout of the collection will help fill this gully and promote the integration and development of the industry.

According to HOTDOG, the policy dividend will further increase brand mining and digital services. At present, more than 100 physical brands have served, providing AI identification services for over 1 million users. They have more than 75,000 cooperative artists worldwide globally, and have issued more than 2 million cross -border digital art collections. In terms of promoting practicality, HOTDOG cooperates with many companies such as Shanghai Vanke, Bailian, and Guo Chao brand music, to help brands better spread brand culture, shape brand image, and closer to consumers. distance.

Talking about how to develop compliant, Shi Ming said, "For our platform, first, we must pay attention to copyright risks. For the on -linked works, the creators are strictly requested that the creators provide copyright registration certificates, the first issuance documents, and copyright transfer contracts, etc. It has the copyright of the upper -linked work. The second is to pay attention to the risk of excessive financial melt.

For the participants, he reminded that the compliance of the platform must be paid first. As of August 2022, the total number of domestic digital collection platforms has nearly a thousand. When choosing a platform, users must review whether the platform has relevant qualifications to protect and protect it. Financial security. Secondly, when evaluating the collection, pay more attention to its cultural value, and do not use it as a financial product.

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