What is the magic of smashing money?

Recently, the topic of "Parents spent 2 million yuan for Baby Altmanca did not gather together". "Since my son '" Entering the pit' Ultramanca, I have spent nearly 2 million yuan for drawing cards one after another for drawing cards. "

"Ji Card? Ultraman? Isn't that a popular thing we was so popular 20 years ago?" Yes, many people's childhood memories of "set card heat" come back, and parents throw a lot of money. Some netizens teased, "Do you believe in light? I believe that money can spend it!"

What is the magic of a small card that fascinates the child?

Phenomenon

"Believe light" will have to "spend money"

"I don't understand it about spending 2 million for parents to collect cards, but I believe it."

Citizen Zhang Cong is the mother of two girls. She did not think that elementary school girls who have always been fascinated by princess skirts will enter the pit Ultramanca. A few of them can be turned out in almost every corner of the house. "This was bought for 10 yuan, which was bought at 30 yuan ... Now the stationery stores and small supermarkets around the school are all available!" Zhang Cong showed a dazzling small card. "Children’s children’s Money is easy to make. "

Why do you need to spend so much money for a set of cards? Zhang Cong said that he and the child can only count as a "entry player", only know that the card has different series and gold content, just like the "post -80s" and "post -90s" when they were young. Very strong. "Some of these cards can also insert cards on offline video game machines and use Ultraman's 'big move'!"

Today's Ultramanca is not as simple as the "collective memory" of decades ago, and has derived different series, different forms, and even different sales models. When designing, the card will contain different levels of levels. Including SSR, PR, SR, R, the same level Ultraman or Monster also corresponds to different character stories, skills, and attack defense. At the same time, merchants will split different gift box versions such as luxury version, black diamond version, glory version, and commemorative version for sales. The price ranges from tens of yuan to hundreds of yuan. If it is a rare card, the value doubles.

Ultramanca's online sales are also "real hammers". According to the statistics of "Whale Staff", Ultramanca sold over 600,000 pieces on the JD platform in the first half of this year, with an average monthly sales of 100,000+; sales of nearly 50 million yuan, and the average monthly sales exceeded 8 million yuan. In some offline stores, some netizens said that "spend thousands of spending."

Square

It's lubricant and "social currency"

"If you have a few SSR super rare cards in your hands, are you afraid that your child will not be obedient?"

Searching "Ultraman" related topics on social platforms. Many parents are "doing the opposite", playing cards with their children and writing offers to share with novice. For them, this has also become effective communication with children. Tools for equal communication.

Citizen Du Hongwei's son was 11 years old and found that his son did not blame it after buying the card with pocket money. Instead, he tried to help the child buy the most card with the least money. "There are a lot of cheap piracy cards on the online shopping platform, but the children are more minded and are afraid of being discovered by my classmates. So I found a wholesale store from the old Dongmen market, all of which are genuine, a box of only one hundred dollars." A full box of cards satisfy the child, and after one -time disassembly is enough, you will no longer buy the cheapest card bag every day. Exchange of higher -level card packages with normal performance and test results has become the agreement between the father and son.

"The child sold two rare cards to earn 2500 yuan, and bought me a bracelet as a birthday gift." "My child is two years old, and can accurately distinguish the characteristics of all Ultraman. At the beginning, I also felt that this was 'cheating money', and now it has become a family research strategy together "... Ultramanca has become a bonding agent between parent -child, and many people have never thought of it. In the social circle of children, it even determines the existence of "the right to speak."

Zhang Cong said that she often saw her daughter "connecting" with other children like "special agents" in the community, sharing and exchanging the cards in her hand. "". “所以奥特曼卡片之所以能让孩子着迷，也是因为它能满足虚荣心，这就像大人买个限量款包包一样，谁能不上瘾？”张聪觉得，只要不过分、不沉迷， It is worth it to promote children to make a piece of money with everyone.

Opposition

"Dreams are all stuck"

Not only Ultramanca, but now the "Card Tour" has developed many series -Little Matthew, Ye Luoli, Dou Breaking the Sky, Naruto, Douro Mainland, Famous Detective Conan and other hot anime are all among them. Of course They nor Ultraman fire. Some netizens joked that when the "80s" liked Ultraman when they were young, they had to support children like Ultraman when they grew up.

What makes people ignore is that there are already children who are indulged in themselves and unable to extricate themselves. "11 -year -old boy steal cash at home to buy Ultramanca, fearing that his parents blame the lies and said that they encountered robbery." Yuan bought Altmanca, the boss of the stationery store said that this money is not too much '... "More and more similar incidents appeared on the news.

On social platforms, many parents have adopted a "extreme" way to ban children from playing cards. Netizen "Girl" said, "I was anxious tonight and cut his son's card all. He cried for a while, but it was not because he really liked these cards, but there was no tool for showing off. What card was studying every day in his mind. No, I don't have my mind in learning! "The netizen" Butterfly "said," Two days ago, I threw all the two pounds of cards that weighed two pounds! It ’s all cards. It’ s really a scourge to write a homework while I do n’t pay attention to it! ”For the parents who said they spent 2 million yuan to buy a card for their children, there are also voices that this will make children have a unhealthy consumption concept of consumption. "Although we also set up cards when we were young, we all eaten from simply and played games with classmates after school. Now the children are asking their parents to spend money to buy it, just to show off. ?"

think

"Anti -addiction" is inseparable from positive guidance

All kinds of cards are so obsessed with children, and they cannot do without the strategy of merchants -the Ultraman card bags have many series, classification and multiple levels, and there are many skill combinations between different cards. Understand, but one thing is certain, that is, there is always one of you. Card publishers are always playing this probability game, making several cards a scarce product. The more scarce, the children want to get more and more.

Love to play is the nature of children. This kind of "blind box" card, "blind box" stationery, etc. brings far better than traditional games. Compared with adults, minors have lower resistance to such stimuli.

At present, my country has not yet developed national regulations on the sales of blind box products, and minors are worthy of the attention of parents and society prematurely. "According to the law, minors under the age of 8 have no capacity for civil behavior, and the consumption behavior shall be represented by their legal agents; minors over 8 years of age shall to restrict civilian law and implement civil legal behavior. The legal agent agent or the consent and recognition of its legal agent. If the child consumes a large amount without the consent of the parents, it can be found that the consumption is invalid and requires the merchant to refund it. "

Du Hongwei said that for the "blind box" Ultramanca, it is no problem to buy children as a reward, but it should not indulge or even "smash money" in principle. "It is too easy to like what you like, and children will not cherish it. We should use words to teach children to guide children, rationalize such games, establish a correct outlook on consumption, and use more healthy and positive methods to meet the needs of self -esteem and show self -worth." Du Hongwei said that he will accompany the children more in the future and use sports, reading and other methods to transfer the child's attention, so that he can recognize more valuable entertainment methods and more active and beneficial social circles.

Some opinions believe that the consumer association and market supervision department should also pay attention to and standardize the consumption of "blind boxes" for primary and secondary school students in Ultramanca. Eliminate hidden dangers to infringe the rights and interests of minors.

>> Micro point

The card collection book should collect simple happiness

Why do you make such a huge sum to buy a toy card? Behind it is undoubtedly a merchant routine. These diverse identities have become accurate coordinates of children's dreams. Even the parents who claim to have spent nearly 2 million yuan collect cards, the children's collection volume still has vacancy.

For merchants who sell cards, the means of hunger marketing are obvious; for families who buy cards crazy, the unreasonable consumption concept is exposed. It is understandable for spending money to buy toys, but for the anime image card, it is tens of thousands of yuan, or even a million yuan, reflecting the deformity consumption concept. If you let your child compare "I have you without you" since childhood, and show off "Kardo rough", it will inevitably have a negative impact on the child's immature world view; Few. Many parents bluntly stated that one of the reasons for buying cards for their children at the expense is to let their children integrate into the circle of peers. If you really have a card to make friends, you are isolated if you have no card, then what parents should try is to work with the school to Qingyi Qing doll social circle, rather than rushing to merchant marketing tricks. "Social currency".

To prevent children from being "set up", it is necessary to formulate a blind box product sales regulations, as well as parents to have more determination. The merchant will make a profit again, and always bring conscience when making money for parents of minors; no matter how rich the family is at home, it cannot ignore the child's consumption value education. The card collection book should include the simple happiness of the children, and should not become a huge profiteering tool in containing copper odor. (Beijing Evening News)

Plumbing children's spiritual world

On the local government's message board, many parents left a message to complain, the children were addicted to Ultramanca, and they showed off with classmates. They even seriously bought Altmanca to steal their money and induce violence. Thirdly reported that the cases of deformity consumption in elementary school students appeared from time to time. For example, under the circumstances of parents, a primary school student in Wuhan spent two or three thousand yuan in nearly half a month; the ten -year -old boy in Zhumadian, Henan, purchased a card of 9,800 yuan in 10 -ceiling, and used the New Year's money for the elderly.

There is a saying that the greater the ability and the greater the responsibility. While the sales of cards have achieved great success, the negative impact on the "card addiction" and "gaming mechanism sales card" cannot be familiar with.

Facing the dangers of online games, the state introduced a "anti -addiction" system to protect children who are not yet mature. Facing the influence of offline "card tour", relevant parties should also think about the necessary measures. In January of this year, Shanghai released the "Blind Box Operation Activity Compliance Guide", which proposed to prohibit selling blind boxes under 8 years of age. Similar rules, whether to introduce card sales areas, may wish to discuss it first.

Speaking of the rush of cards, the after -80s can't forget the taste of the little raccoon. Former children, today's parents, in order to pursue the sense of identity and belonging of their peers, have common social topics to talk. Instead of depending on the card, the card is a flood beast, you should think about how to abide by the spiritual world of children and help them find a hobby worthy of persistence.

Of course, deformity consumption boards cannot be hit on Ultramanca. After all, what is really responsible for the healthy growth of children is not merchants and markets, but the length of the family. (Surging comment)

>> God Return

Netizen@网 网: Give me 2 million, I will give you a live -action version of Ultraman.

Netizen@Scarlett-Zy: When I grew up when I was collected, I put on the bottom of the box, but this also carried parents' pet and childhood memory.

Netizen@网 网 网 October: Oh my god, he really believes in light!

Netizen@网 网 is me 75: Why don't this card ban, open flagship store everywhere! Does the IQ tax start from the doll?

Xinshijie >>

"Believe light" also has a bottom line

"Do you believe in light" is a popular "stalk" on the Internet. Ultraman's "fans" firmly believe that as long as there is light in his heart, the light will overcome darkness. For children, a paper card represents their hobbies and longing.

The "post -70s" comics, the popular tapes of the "post -80s", the "post -90s" return to the pearls, the "post -00s", "10" post -10 "lonely" ... everyone's childhood Perhaps there is a obsession, and children in the same era will inevitably label similar labels. The popularity of Ultramanca is like a "fashion cycle" that allows many parents to return to the days when they are a child to fish cards and tattoos. So many parents are willing to pay for this hobby, perhaps not only to save their children "social currency", but also to satisfy their childhood love without their childhood love.

Those who are a whisty paper in the eyes of our adults may be the baby most cherished by children. But the parent who spent 2 million yuan for his children's dreams, aside from the strong home, did not talk about it. Can such a money -style gameplay really make the child a "king" in the small circle?

Children regard Altmanca as their own social capital and compare each other. They have deviated from the simple nature of the children's world. How can parents promote this atmosphere? Many parents may be busy with work, have no time to take care of their children's education and life, and ask their children's requirements. As long as the economic conditions at home are allowed, they will be satisfied and do not think about whether the child's requirements are reasonable. Over time, children may be addicted to game addiction and accustomed to comparing, thinking that money can be exchanged for everything.

The real social capital is a person's spiritual wealth, which is the foundation that determines the "social circle layer". How can a rare card can bring the confidence longer than the valuable quality?

It is understandable for being willing to spend money for children, and there are bottom lines and principles. (Jinan Daily reporter Cao Yaxin)

Edit: Weekend

- END -