Yuan Cosmic empowerment ChinaJoy virtual and reality integrates or becomes a new trend of exhibitions

In July of each year, there are countless players who play anime tide. Senior players are waiting for a digital entertainment feast -CHINAJOY.

Recently, the ChinaJoy Organizing Committee issued an announcement at the 20th China International Digital Interactive Entertainment Exhibition (hereinafter referred to as ChinaJoy) offline exhibition, and announced the ChinaJoy Online Exhibition (CJPLUS) from August 27th to 9th, 2022 Hold on the 2nd.

It is worth noting that in the current popular of the Yuan universe, ChinaJoy's online exhibition will be held in the digital world of MetaJoy's universe to further meet the needs of the online integration development trend of enterprises under the development of the digital economy.

As the only in -depth cooperation in the financial media of ChinaJoy, "Daily Economic News" recently dialogue, one of the organizers of ChinaJoy, Wang Yi, the director of Shanghai Hanwei Mengheng Exhibition Co., Ltd. Wang Yi said: The extension of the CHINAJOY offline exhibition was mainly affected by the epidemic, and comprehensively considered the health of exhibitors and audiences. At the same time, in order to continue to serve exhibitors and exhibition audiences, and also considering the continuity of brand activities, this year, it has specially created the form of the Yuan universe online exhibition.

Picture source: organizer provided

Explore the new way of exhibition ChinaJoy to build online exhibitions

As one of the most well -known and influential annual events in the global digital entertainment field today, the annual ChinaJoy is undoubtedly one of the highlights of the Chinese gaming industry, covering games, animation, Internet film and television, Internet music, online literature, e -sports, sports, e -sports, and e -sports, Trendy toys, intelligent entertainment software and hardware and many other digital entertainment areas.

After nearly 20 years of vigorous development, the CHinaJoy offline exhibition will accumulate nearly five or six million Z -generation users, attracting a large number of game manufacturers and young consumer players each year, forming a huge effect.

Official data show that in 2020, the total of about 400 CHINAJOY exhibitors; in 2021, CJ's BTOC exhibitors have a total of more than 300, and the exhibition hall covers an area of ​​140,000 square meters, of which more than 100 foreign exhibitors are exhibited, accounting for about 30%.

This year, under the repeated influence of the epidemic, due to the health considerations of the participating parties, the ChinaJoy Organizing Committee made a decision on the exhibition of offline exhibitions. Exhibition method.

The ChinaJoy Organizing Committee said that it will build and build the ChinaJoy online exhibition (CJPLUS) platform. The online exhibition of the China International Digital Interactive Entertainment Exhibition in 2022 will be held from August 27th to September 2nd.

"As one of the organizers of the ChinaJoy exhibition, we have always paid close attention to the development trend of the industry and the innovation and upgrading of technologies. Through online and offline integration and linkage, it provides the brand promotion of the global digital entertainment and technology Internet companies. , Scene marketing platform for product experience. At the same time, cooperate with enterprises to promote the popularization and development of new technologies and create a good industrial atmosphere. "Wang Yi said.

The fusion of the "technical force+content" of the universe in the universe

At present, with the popularity of the Yuan universe, the integration of "online and offline, virtual and reality" exhibitions are becoming a new trend in the development of the exhibition industry.

Every reporter learned that since 2022, the ChinaJoy Online Exhibition (CJPLUS) will use a virtual real -world engine to carry out technological innovation, and through the imaginative virtual reality scene presentation, it will be upgraded to the true technical power+content power " "Online exhibition" supports mobile terminals (mobile phones), PCs and VR wearable devices.

In the digital world of MetaJoy, including the core world -street view, exhibition space, Metacon Conference Center, Showroom, Livehouse, media town, Coser Honorary Avenue, SG Art Museum, Star Villa and other characteristic areas and functional areas and functional sections.

Picture source: organizer provided

According to Wang Yi, in the digital world of the universe, online exhibitions are one of its important functions. The organizers of exhibitions, conferences and activity brands provide exhibitions, conferences, corporate brands, online negotiations, online negotiations, online negotiations, online negotiations Online solutions and services such as transaction, market propaganda activities. Meet the demand for offline development trends of enterprises offline under the development of digital economy.

Wang Yi emphasized that in the future, the new model of online and offline linkage created by ChinaJoy will achieve the upgrading and expansion of its original business model, effectively covering more extensive audiences from all over the country, and further enhance the recognition, attention and attention and attention of the CHinaJoy brand for the majority of users. participate.

"From geographical to space, from brand value to commercial value, ChinaJoy has been upgraded in 2022. Although this year we have canceled offline exhibition exhibitions by the influence of the epidemic, but we still bring a lot The digital scene of the Yuan universe has taken a solid step for the development strategy of the ChinaJoy brand to complete the online and offline integration in the future. "

Daily Economic News

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