Hunan, a Douyin, who talks about drugs, came out

Hunan Daily All -Media Reporter Wang Weiwei Correspondent Yang Dan

I heard that the "Yuelu Anti -drug" Douyin fans exceeded 1 million, and the reporter wondered the story behind the interview. Looking for a circle, the reply is amazing -find "little brother".

On August 11, the reporter visited the "Brother" -The Auxiliary Police of the Yuelu Branch of the Changsha Public Security Bureau.

It was the "little brother" who was responsible for drug control for 3 years and two years. With a accent and stubbornness, it achieved a leap from tens of thousands to 1 million.

Firmly believe that innovation is productivity

Looking back at the start -up stage, Zou Xinyu said that in the first few months, the average playback volume of Douyin video was only 20,000 to 30,000, and the number of likes was not much. "We have thought about many ways, but the effect is not pretty good."

"Any anti -drug knowledge, users take the initiative to watch, like, and forward it, they must let them know that this knowledge has something to do with themselves!" After some exploration, Zou Xinyu and the team members found that they should enhance the viscosity of the video. First of all, the connection between drug knowledge and users.

Zou Xinyu and the team members hung the content of each work with the user's life. Slowly, the number of works on many works reached millions, and the number of likes reached 20,000.

"Do you know? Most of the drug users are wearing urine, yes, that is, the urine that children wear are not wet, why ..." On June 30, Zou Xinyu and team members ushered in a small Small "high light moment". This video created by real cases as the background creation, based on sports lens combined with immersive commentary, has a playback volume exceeding 300 million times, and the number of likes reached 3.58 million.

"Have you found it, I used to broadcast at the camera before, and now I generally don't watch the camera, hoping to enhance the user's immersive feelings." Zou Xinyu said, from the "embarrassing chat" of the lens to avoid The "chat" of the camera has groped for several months.

In order to achieve the best shooting effect, Zou Xinyu and the team members tried to adjust the shooting time until 9 pm, and the litter was not used during the shooting. "The lighting effect avoids the interference of natural light. More natural. "

Innovation has brought obvious results. On July 13, the number of fans of the "Yuelu anti -drug" Douyin exceeded 1 million. "Although there are only two or three people in the team, practice tells us that as long as we adhere to innovation, we will definitely go out a new road to drug propaganda." Chen Yonggang, vice chairman of the Social Anti -Drug Association in Yuelu District, Changsha City.

If you have a question, you must answer the fans

After two years of precipitation, Zou Xinyu realized that propaganda is an important productivity for anti -drug work, and fans are the key to whether a self -media account can achieve effective dissemination.

In order to enhance the stickiness of fans and tailor the content for fans, it has become the "compulsory course" of Zou Xinyu and the team.

What will it look like after drug use? Zou Xinyu uses high -tech equipment to show users the image of the facial lesions after 3 years, 5 years, and 10 years; the Alipay account is lent to others to accept drugs? Native

When an important node comes, Zou Xinyu and the team tried to strengthen interaction with fans. "June 26" International Anti -Drug Day, the first show of "Little Brother" live; "Yuelu Anti -Drugs" Douyin fans broke one million, and "Little Brother" praised the top 20 gifts for the video.

The "Yuelu Anti -drug" Douyin established 3 fan communication groups. In the group, Zou Xinyu and the team members silently paid for a lot of surprises.

Zou Xinyu said that some fans are community detoxification staff. They often ask privately to consult time, hair test time limit, and when they can re -apply for driver's licenses.

At 9 o'clock on the evening of May 27, Zou Xinyu suddenly received a private message from a fan. This was a construction worker who reported drugs in the real name. Zou Xinyu immediately transferred the clues to the case handling department. After a month of investigation, the police arrested two drug trafficking on the line.

As a vertical vibrato, "Yuelu Anti -drug" came out, but Zou Xinyu did not have the slightest idol baggage. His understanding is very sober: "'absorbing fans' is very important, and more importantly, it is managed to operate fans and retain fans. Without them, anti -drug propaganda will become meaningless."

[Edit: Wang Yaobing]

[Source: Hunan Daily · New Hunan Client]

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