Paul gardener "Mini Kitchen" invites you to taste | "Urban Planting Resting Tide" topic

Author | Shao Yue

The next grain of large pills with multiple varieties can grow several colors and shapes of salad dishes. It is delicious and beautiful. Once the Paul Horticultural Portrait is launched, it has received family vegetable enthusiasts. welcome. There are many "black technology" vegetable and vegetable products like this. For a long time, Paul's family vegetables and vegetable products have combined ornamental, interesting, and consumption, and won the favor of family consumers with colorful colors, changeable fruits, and rich taste.

▲ Tomato ‘Red Wave Niu’

Strengthen research and development for the family market

Founded in 1905, the Paul Gardening Group integrates scientific research and breeding, seedling production, professional marketing and industrial media, and its business scope almost covers all aspects of the gardening industry. In 1992, Paul entered the Chinese market in the form of Pan -American seeds. From the initial provision of one or two years of grass flower varieties for the municipal landscape market, and gradually adjusted its business direction, and established a joint venture in Shanghai, Chengdu, Guangzhou, Yunnan, Jiangsu Dongtai and other places. The product system includes one or two years of flowers, perennial flowers, flowers and shrubs, courtyard vegetables, cut flowers, and other types. The seed reproduction and nonsense varieties are available.

Since 2012, Paul has strengthened the development and development of vegetable varieties while paying attention to the promotion of flower seed brands. The cultivation varieties are not only suitable for professional farmers, but also very suitable for family gardening enthusiasts. Panmei seeds have been breeding for vegetable products for about 10 years, and have set up a special breeding team. In recent years, the variety update has been very fast. Chang Mengyao, the chief operating officer of Paul China, said that in the development of varieties, they are more concerned about the direction suitable for small space planting, good taste, novel appearance, etc. At the same time, actively develop "Chinese taste and Asian flavor" to cultivate more in line with Chinese consumers' preferences.

▲ Chili ‘Mexican Big Bakery’

Paul launched two vegetable product projects, "Hand Picked (Garden Vegetables)" and "MINI Kitchen (Mini Kitchen)" for different markets.

"Mini Kitchen" is mainly aimed at the "Balcony Party", which focuses on the launch of products suitable for small space planting. Essence Among them, the cherry tomato ‘red wave girl’ specifications are mainly 14-15 cm in the basin diameter, and the amount of fruit can reach more than 200, which can be called a star product in the cherry tomato world. There are varieties and colors of different shapes and colors of pepper varieties of pepper varieties '"sausages' '‘ universe ’’ ‘clowns’' ‘hot wave lemon’ and ‘snacks’ “snack” to meet the needs of “variety control” enthusiasts. "Delicious salad" is a combination of multi -variety precision concentration pills, suitable for container cultivation, both ornamental and consumption value. The height and crown amplitude are only about 30 cm, including picnic mixing, global food mixed, wonderful pot mixing, endless summer, endless summer Daily mixing, mixed feathers storm, mixed urban garden mixed to meet the tastes of different consumers.

▲ "delicious salad" (top) "delicious vanilla" (below)

The courtyard vegetables are mainly for the "terrace and the courtyard party". Plants may be slightly larger than the varieties planted on the balcony and the case. It is better than a strange shape or taste. , Chili, cucumber, eggplant, pumpkin, strawberry, vanilla and other types. The newly launched peppers' Rainbow Chocolate "have green fruits with white stripes, and they become chocolate and cherry red as they are constantly mature. Sweet pepper ‘lantern snack’ has a mini bell -shaped fruit, which has a sweet taste and rich taste. The fruit can be eaten from green to red. The cucumber 'balcony fruits' tastes crispy, flowers continue, and the output is high, which can be harvested continuously.

▲ Cucumber ‘Balcony Fruit’

Work hard with novel and interesting varieties

Paul has always paid attention to various channels to carry out marketing, and carried out online seedlings business through Man Tingfang, making some varieties into larger seedlings, and directly facing C -end consumers. At the same time, actively cooperate with offline merchant super platforms to sell vanilla and other varieties, and the market acceptance is getting higher and higher. In addition, they are actively connected with some small farms. The Fanmei varieties have strong interest and high prices, which are very suitable for farms to carry out fun picking activities.

Taking the variety of tomatoes and chili varieties as an example, the varieties popular with farmers include ‘little guest’ ’‘ sugar tide ’‘ chocolate rain point ’and‘ earrings ’and so on. ‘Little Ben’ tomatoes are very high, the plant is moderate height, and the taste is strong. It is suitable for fresh food and is suitable for tomato sauce. Although the yield of 'sugar tide' is not so large, it is better than sugar content and the taste is particularly sweet. ‘Chocolate Rainfast’ has dark red and black tomato fruits, which is very rare. The fruit shape of the ‘earrings’ small peppers is a unique flat discs. It looks like a chef hat, full of fun, the fruit becomes sweet after ripening, with delicious floral flavor, which is very popular with small farms. At present, Paul is actively developing this kind of interesting products.

▲ Tomato ‘Little Naples’ ‘Little Ben’ ’‘ Little Sicili ’

In Chang Mengyao's view, the consumption trend of family vegetables has always been there, and the epidemic has played a role in helping the flame. In the past two years, the sales of products of viewing vegetable types have increased rapidly, basically increased at a proportion of 20%to 30%, and the market growth of some countries has even exceeded 50%.

Since Paul's variety exhibitions in China in 2017, Paul has paid great attention to the display and promotion of the vegetable sector, and strengthened variety research and development and market exploration. "The Paul China system will do more market exploration next to developing potted vegetables. At present, everyone has a high enthusiasm for planting vegetables. We have conducted positive communication with other platforms. This fall and winter will try to launch a batch of products. Test the reaction of B -end and C -end consumers. "Chang Mengyao said. ▲ Eggplant ‘Balcony Baby’, Vanilla Rales, Dwarf Mids Mixed Planting

Next, Paul will further enlarge the "mini kitchen" brand to further enrich the potted varieties suitable for balcony planting and form a certain production standard. Then give full play to the advantages of Paul's breeders, also seeders, but also the advantages of production bases, develop a series of balcony products to promote the market, and make more exploration and attempts through family gardening sales platforms. "Potted vegetables have a certain threshold. First of all, you must choose a variety of vegetables suitable for potted planting. At the same time, you must ensure green safety and not use chemicals. In terms of sales, it is still on the line. A systematic research. "Chang Mengyao said.

▲ Roman tomato ‘dawn sauce’

At present, vegetable seed products have increased rapidly on e -commerce platforms, but for online sales of potted plants and seedlings, transportation is still a constraints, and many products are still in the process of continuous testing. As Chang Meng Yao said, if some balcony potted products in the future can achieve "breaking", it will have very large market value.

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