The Xi'an protection team and volunteers work together to make non -heritage works successfully among the "net red products"

The reporter recently learned that there is a non -heritage protection team in the Cultural Museum of Xi'an City. They joined hands with volunteers to promote non -genetic inheritance through the Internet and were popular among netizens. Many non -heritage works successfully entered the "net red product".

Non -Heritage Stage of Little Cultural Museum

Zhang Tianwei, the dynamic kite inheritor of the dynamic kite, will not surf the Internet, but stands in front of the camera as a "anchor", telling the kite culture to the majority of netizens; the representative inheritance of cotton and wool paintings, Xianhui, and the representative inheritor of the nuclear carving skills Wang Xiaobin Waiting for the inheritors of the non -heritage project of Beilin District, they also use the online platform to introduce non -heritage works and tell non -heritage stories. These are the scenes of non -heritage live broadcasts organized by the Cultural Museum of Xi'an. Wang Min, the director of the museum, told reporters that has been invited by non -genetic inheritors to participate in the online promotion activity for several years, and the effect is getting better and better.

Beilin Cultural Museum Wang Min Museum (first from left) participated in non -heritage promotion activities

The situation of the live broadcast site

据介绍，自2019年以来，该馆制作非遗相关视频13个，开展了线上公益课程51节，包括关中葫芦制作技艺、关中礼馍、西安剪纸、碑林棉絮画、陶埙演奏技艺、杨Family Taijiquan, etc.; A total of 40 live broadcast activities have been carried out, and the number of viewers reached millions of people. It is particularly worth mentioning that through cooperation with volunteers, the live sales of non -heritage creative products have been made to make breakthroughs. One empty, becoming a "net red product".

Preparation before the start of the non -heritage live broadcast

When encountering some important holidays, the staff of Beilin District Cultural Museum often adhere to the front line with a number of non -genetic inheritors to promote non -genetic inheritance in an online non -heritage live broadcast and offline non -heritage experience. From the perspective of many non -genetic inheritors, the staff of Beilin District Cultural Museum is their own "intimate person" and helped to do a lot of things.

Director Wang Minguan said that we actually have a small team of non -heritage protection. Of course, the personnel are not completely fixed, but everyone is doing non -heritage protection. At first, some non -genetic inheritors did not understand our work, and we continued to strengthen our services. Starting from helping them apply for non -heritage projects, when they encounter difficulties in their lives, they spare no effort to help His trust. In fact, they don't understand the webcast, but as soon as the non -heritage team in the museum launch, they are here because they trust us. This is the basis for the success of the live broadcast event.

Together with volunteers to open a new field of innovation

Due to the continuous improvement of the "popularity" of the Internet, the non -heritage protection of the Beilin District Cultural Museum has also attracted the attention of many central media and overseas media.

So why can the ancient non -heritage spread on the Internet? Director Wang Minguan said that it mainly benefits from the help of volunteers. For example, online celebrity parent -child self -media@比 比, teachers and students of Xi'an Foreign Studies University, etc.

Volunteer Kangaroo Dad (second from right) helps non -genetic inheritors conduct live broadcast

Parent -child self -media@Kangaroo Dad told reporters that he met Wang Mingai through the event in 2018 and invited the non -genetic inheritance to participate in the Kangaroo Dad Parent -Child Expo through the invitation of Director Wang to let more parent -child families understand the non -heritage culture. The event was very successful, and he became interested in non -heritage culture.

In 2020, he launched non -heritage live broadcast activities with the Beilin District Cultural Museum. Kangaroo father invited non -genetic inheritors to tell his non -heritage stories, show shadow, wooden New Year painting, and paper -cut non -heritage skills in front of the camera. The number of online viewers exceeded 40,000. On the same day, I also tried to conduct online sales of tiger head caps, non -relics, and non -relics. The sales were close to 100,000 yuan, which also made everyone feel very surprised.

A non-heritage-in-the-art creative product launched in the live broadcast-hand rope

That is, since then, Kangaroo's father has become a non -heritage culture. Start studying the skills and works of non -genetic inheritors, helping non -genetic inheritors to launch new cultural and creative products. Kangaroo Dad supports the inheritor of non -heritage rope skills to launch Dragon Boat Festival hand rope, which not only keeps synchronized with consumer interest, but also inherits traditional Chinese folk customs. Therefore, 2,000 nets were sold on the Internet for a few minutes. It also helps the ancient method, line fragrance, tiger head hat, tiger -headed shoes, the fate of the fate, the red hand rope, the Dragon Boat Festival herbal sachets and other non -heritage works are sold online. The total sales amount exceeds one million yuan.

A non-heritage-creative products launched in the live broadcast-Tiger Head Series

Kangaroo father said that seeing non -heritage works became a popular "net red product", he was very proud. In the process, he also felt the love of Wang Minguan and the staff's love for non -heritage culture. In the next step, the two parties will also strengthen cooperation to support more non -genetic inheritors to set up studios and teams to let more people pay attention to attention Non -heritage culture, inheriting non -heritage culture.

Volunteer Kangaroo Dad (first left) helps non -genetic inheritors live broadcast

Regarding non -genetic inheritance, Kangaroo Dad also has his own views. He feels that it is important to allow the public to accept non -heritage culture and appreciate non -heritage culture, but to achieve this step, more and better non -heritage creative works need to appear. In this sense, non -heritage protection is inseparable from the selfless dedication of the non -heritage protection team, and more talented non -heritage volunteers need to join this cause.

Text/ Xi'an Newspaper All Media Reporter Xiao Haibo

Photo/Interviewee provided

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