The accompanying division entered behind 10,000 ...

Mixed fish and dragon needs to be regulated

Source ｜ Beijing Business Daily

Author ｜ Cheng Mingzheng Zhao Boyu Ren Ziwei

Edit ｜ Zhang Runqi

The current professional companion service is being sought after. On August 14, a reporter from the Beijing Commercial Daily learned that more and more elderly people, pregnant women and single youth began to choose a clinic service while medical treatment. All matters in the hospital are processed from the registered number collection, department guidance, queuing payment, etc. in the hospital. In fact, as a new thing that has appeared in recent years, the business content of the "accompanying player" has become more detailed. Many platforms and individuals have also started a business consultation business to solve the needs of customers in different places. However, in the current marketing market, there is still a long -term phenomenon of low entry thresholds, low backgrounds of employees, and poor industry charges.

The clinic service bought at 220 yuan

Wang Ming (pseudonym) of Beijing people has recently made difficulties. He has been working in Hangzhou for a long time. This day, I fell at home. The old grandfather felt helpless. How one of the old man took another old man to the hospital for a doctor. Wang Ming was anxious and panicked. "Tips like lameness happened to the old man who was nearly old. If you didn't pay attention, it would cause irreversible damage. Even if I immediately asked for leave to rush back, I was afraid to delay the elderly."

With the idea of ​​trying, Wang Ming first tried to make an appointment for the accompanying service on the platform.

After the order was successful, Wang Ming received a call from the clinic platform. After the detailed ditch passed the physical condition of the elderly, the platform sent the clinic to the home to pick up the elderly to the hospital for treatment. After arriving at the hospital, the clinician kept in touch with Wang Ming, and led the elderly for various examinations according to the medical treatment process. The entire consultation service was successfully completed in the afternoon. Such experience made Wang Ming realize that the clinicist could indeed solve the actual problems in his children in other places. "If I encounter a similar situation afterwards, I will still choose to ask the clinic to come to serve." Wang Ming told the Beijing Business Daily reporter.

In addition to ordering services to his parents, some people choose to place an order to accompany themselves. Xiaohao (pseudonym) who works alone in Beijing is one of them. As a "North Drifting" youth, Xiaohao is very unfamiliar with the process of seeking medical treatment in Beijing Hospital, but he neither wants to trouble his friends nor delaying work. So he chose to make the service of the companion through the platform. Xiaohao said, "For me, the visitors can not only help me improve the efficiency of the consultation, but also like a trusted friend. I have passed the difficulty. "

According to a reporter from Beijing Commercial Daily, although the main purchase of the company's current consultation service is mainly young people, the audience who accompany the consultation service covers the elderly, children, pregnant women, young people who live alone, and other types of medical treatment. From the perspective of service forms, the existing clinic service can help pick -up patients to the hospital, accompany the patient's examination, replace the companionship procedures, and so on.

On the "Little Red Book" platform, "the companion" searched as the keyword, showing more than 5,600 notes. There are also more than 3,900 notes in searching for "accompanying services", including advertising posts for clinic platforms and personal clinic services. When searching for the "accompanying service" on Taobao, there are also more than 1,500 stores, including not only large chain medical institutions, as well as agencies that provide the elderly service agencies that provide diagnosis services and personal organization operations.

New needs "On behalf of consultation" appear

As the clinic service enters the public vision, the segment demand for this track has gradually developed. According to the "2022 Research Research Research Research Research Research Research Research Research Research on the 2022 China Instant Delivery Industry Trends" released, with the development of the domestic real -time distribution industry, the current demand for long -tail services such as accompanying clinics is growing.

Wan Fei (pseudonym) has been engaged in the accompanying service service for more than a year. At present, he has also established a Internet companion platform of about 30 people. "Our services generally include medicines, pick -up, reporting, and accompaniment." Wan Fei said that orders on the platform on the platform have increased in the past year. Under the strong needs of users, there are also more segmented businesses such as "Asking for diagnosis".

"For example, some customers are in the field and want to come to Beijing to see a doctor, but it is very inconvenient. In addition, the overall cost of seeing a doctor and the overall cost of accommodation is relatively high.

Ms. Jing, who has the needs of medical treatment in different places, has experienced interrogation services. When she worked in Inner Mongolia, she had an abnormal indicator during a physical examination. "I want to go to the tumor hospital in Tianjin to check it, but it is difficult to ask for leave to go to the country immediately." Ms. Jing told the Beijing Business Daily reporter that in order to solve the problem of medical treatment in different places, she spent 300 yuan to find a consultation service in Tianjin.

"The staff who diagnosed the clinic to help me register on the spot. I also provided him with my own physical examination reports, existing symptoms, and past medical history. He went to the scene for me." Jing The lady told the Beijing Business Daily reporter, "He helps me tell me to the doctor, then record the feedback of the doctor, and finally tell me his records in detail."

"This form not only saves my time, but also solves the problem I need to solve. It is relatively convenient." Ms. Jing expressed her recognition of the consultation business. A reporter from Beijing Commercial Daily also noticed that the accompanying service not only refined the intercourse diagnosis business, but many institutions and individuals also made the other content in the accompanying service. For example, in a platform store, the visit to the elderly is priced at 30 yuan to 1500 yuan. Among them, the auxiliary push wheelchair is 30 yuan per day, the wheelchair lease is 50 yuan per day, and 460 yuan per day (9 hours) and 460 yuan. Mixed fish and dragon needs to be regulated

According to Zhang Xianping, vice chairman of the Beijing Aging Industry Association, the current market needs professional visitors. The "Fourth Survey Survey of the Life Status of the Fourth Chinese Urban and Rural Elderly People" shows that in 2020, my country's disabled elderly people reached 42 million, and 118 million elderly people lived in empty nests and solitary elderly.

In addition to the demand side, the companion also became a high -paying venture in the eyes of some people. The "post -195s" guy is a monthly entry of the clinic as a companion "and" Women's full -time accompanying clinics can pass 10,000 per month "and other entries and other entries have frequently appeared on Weibo hot search. But at present, the profession of accompaniment has not been included in the "National Professional Classification Classification (2022 Edition)" released by the Ministry of Human Resources and Social Security. In this regard, BOSS direct hire analysts Shan Gong pointed out: "The birth of each new profession is a complete selection procedure such as public solicitation, expert assessment, demonstration, and soliciting public opinion. Comprehensive considerations of multiple dimensions. New occupations are best for new industries and new formats under economic transformation and technological progress. They can meet the needs of social development, meet the needs of people's production and life, and drive more employment and market vitality. "

Not only has the clinician not yet established as a formal occupation, the professional specifications and charging standards of visitors in the industry have not had uniform requirements.

"At present, the threshold and charges of the visitors are not uniform standards. Some people accompany the consultation and organize the organization. The cost of directly entering the job will be very low." Wan Fei said, "Many people come to accompany the clinic, and they have almost no order for them. Any cost, so the price is also very low, but the service and quality are not guaranteed. "According to Wan Fei, most of the current personnel and college students are part -time as a personal companion, and there are fewer professional qualifications.

From the perspective of charges, the pricing of the accompanying institution for the clinic service often comes according to the service items. However, the fees of individual companions do not follow the project details, and they often negotiate with customers. Taking the Beijing area as an example, the charging standard for a person who charged someone at an hour is 4 hours, 200 yuan, over 50 yuan in one hour, and 400 yuan throughout the day.

"Professional companions should have a certain medical knowledge and have certain medical resources. If the empty nest elderly and the elderly living alone have a consultation needs, it is recommended to contact the clinic at the post station of the community pension service center for direct docking. If the elderly will not use smartphones, don't worry too much. "Zhang Xianping talked.

It is worth noting that if the clinic party encounters a sudden accident during the accompanying process, how can the responsibility of the two parties be defined? In this regard, Sun Zhifeng, a partner of Beijing Zhuowei Law Firm, pointed out that the legal liability of the accident during the clinic is mainly divided into two parts. "One is the liability for breach of contract. The rights and obligations in the process are confirmed in accordance with the contract with the service object; the second is the infringement liability. If the service object causes damage during the accompanying process, the clinic party has intentionally or fault, then the corresponding damage liability should be assumed according to the degree of fault. If there is abuse or intentional injury, it constitutes a crime, and it must be criminal responsibility. "

At present, some clinic institutions have begun to take risks. For example, some institutions explicitly stated that "elderly people over 80 years of age and pregnant women who are over 80 and have one family must be accompanied" and so on. "The accompanying service has certain professional attributes. It should have a certain threshold for qualification access, or establish a record registration system for institutions or personnel. At least it should also be encouraged to obtain occupations such as" Pension Nursing (Medical Care) Skills Evaluation Certificate "and other occupations. Syndrome. "Sun Zhifeng said.

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