The charm of the sea bursts out -Binhai District strives to create a new landmark of marine cultural tourism

Author:Weifang Mercy Time:2022.08.15

The charm of the sea bursts out

——Binhai District strives to create a new landmark of marine cultural tourism

Born by the sea, it is promoted by the sea.

Binhai has a 60 -kilometer coastline with an area of ​​560 square kilometers. In recent years, Binhai District has vigorously developed marine tourism, adhered to the differentiated development of the Bohai Rim, Qingyan Weiri, and dislocated development paths. Relying on the natural advantages of Binhai "relying on the sea of ​​water" to change the development concept, innovate development model, adjust and develop development Layout, focusing on leisure sports, integration of cultural tourism, and joint linkage, and strive to create a new place of marine tourism with "international standards, northern style, Weifang characteristics".

The world's largest axis of the "Bohai Sea Eye".

Global tourism is formed

The river is in the sea, and the sky is high.

Binhai District has rich marine tourism resources. With the development of the 4A -level tourist scenic spot, the world's largest shaft -free Ferris wheel "Bohai Eye", the four seasons of leisure and recreational land Hongrun Hot Spring Water World, etc. Tourism forms such as pro -sea travel, water tourism, and Kangyangyou also gradually became plump. The hot options, must -choose questions traveling in midsummer.

"There are not only beautiful beaches here, but also a variety of water amusement facilities such as luxury tourist yachts, sea speedboats, and water bicycles. We come to Happy Sea Beach every summer." On August 6, tourists from Qingzhou Le told reporters that in her opinion, the supporting facilities of Binhai continue to upgrade every year, and bring a family to Binhai to travel to self -driving to become the first choice for them to get close to the sea.

Bird's eye view of Happy Sea Beach Scenic Area.

The reporter saw at the scene that many tourists were moving the waves on the beach of Happy Sea, and the laughter and laughter of "family groups" were seen everywhere.

"With the summer of the summer, the beach scenic area ushered in the peak tourist season, and the most passenger traffic can reach more than 50,000." Zhang Wei, deputy general manager of Happy Sea Beach Scenic Area, told reporters that the scenic spot also launched three hot projects this year. "Happy Sea Tent Music", "Sea Corner 5:6 Bar", "Happy Hai Luo Sun City Collection", which further enriches the service content of the scenic area, lights up the night color of the beach scenic area, and attracts more tourists to play experience.

"Riding the raft from the high platform rapidly, rotating back and forth on the slider, a strong sense of weightlessness makes people unable to extricate themselves in minutes! Stunning! Stimulate!" A water amusement project provokes the nerves of tourists. Visitors are unlimitedly released in the world of Hongrun Hot Spring Water and screams, and laughter floats throughout the paradise.

Visitors are playing in Hongrun Hot Spring Water World.

On August 5, the reporter saw in the Hongrun Hot Spring Water World in Binhai District. Although it was a working day on the day, there was a continuous stream of tourists who came to play.

"We came from Kuiwen District. The child took him to play on vacation. There are adults where adults play and have children to play areas. We have fun." Visitor Li Zhihua said.

"At present, there are more than 2,000 tourists from Monday to Friday on Monday to Friday and can reach more than 7,000 on weekends." Wei Guanghua, deputy general manager of Hongrun Hot Spring Water World, told reporters that the summer peak period was from late July to mid -August.

"Sitting on the Ferris wheel, you can overlook the entire coastal sea. The beautiful white waves are winding and looking north. The blue sea is refreshing." Going down the Ferris wheel, many tourists said with emotion, overlooking the entire coastal sea in the high altitude The urban area and the vast salt fields overlook the mysterious and deep scenery of the Bohai Sea; on the white waves not far under the Ferris wheel bridge, Bai Fan is a little bit beautiful.

Many tourists said that there were so many fun places in Binhai. Along the Bailang River, through the Wenchang Lake Building Dream Plaza, Urban Art Center, Ferris Wheel, and then to Happy Sea Beach, this line of attractions are rich and lingering.

To promote the development of marine tourism, Binhai uses "water" as the line, vigorously implement the global tourism development strategy, and highlights the three large articles "ocean, beach, and rivers". Lake Building Dream Plaza uses a point of connectivity, expansion into faces, and full flowers, connects the upstream and downstream of the industry, develops its own tourism products, characteristic tourism products and boutique tourism lines, and builds a new situation in the development of marine cultural tourism.

Under the cultivation of a comprehensive product system, the development of marine tourism in Binhai District has moved towards dark blue. According to reports, with the leading role of Ferris wheels, Binhai further enriches tourism projects and supporting facilities such as the Urban Art Center, Wenchang Lake, International Circuit, Bailang River Scenic Area.

A bird's -eye view of Wenchang Hu Zhumeng Plaza.

"Taking the project construction as the carrier, continuously enriching the industrial form, improvement of functional facilities, expanding the supply of tourism products, improving the level of comprehensive service, building a four -season tourism model of" spring release colorful kite autumn, summer drama seawater winter bubble spring ", forming text formation The tourism industry chain promotes the high -quality development of the tourism industry. "Feng Yueling, secretary of the party committee of the tourist resort area of ​​Weifang Binhai District (Cultural Tourism Industry Development Center).

"At present, we have 1 provincial tourist resort and 4 A -level tourist scenic spots." Feng Yueling told reporters that this year they also carried out the cultivation activities of online celebrities and online celebrities for cultural tourism attractions in their jurisdictions. With the communication power of the Internet, through new media short videos and online live broadcasts, lead fans and netizens to experience in depth, focus on the red elements of the Binhai Cultural Brigade, brighten the Binhai Net Red Paper Card Card, spread the sound of Binhai, and talk about it. Binhai story promotes the prosperity and development of Binhai District's propaganda and cultural tourism. Today, the beauty, fashion, youth and vitality of a marine city are displayed in the coast, attracting people's attention and pace.

Cultural blessing empowerment development

Culture is prosperous.

"Fishing Salt" is the most representative cultural symbol in Binhai. Since the beginning of the Yanhuang era 5000 years ago, the sea of ​​cooked the sea in the Yanhuang era, it started with the historical culture and marine culture of the coastal areas of Weifang. Essence

As an important birthplace of fish and salt culture, Binhai fills the gap in the history of fish and salt culture in northern my country, especially the Bohai Rim region. To this end, Binhai District attaches great importance to the protection and inheritance and development of marine culture and fishing and salt culture, and has leveraged the development trend of the integration of cultural tourism, forming a folk cultural tourism brand that integrates folk culture, marine history, and modern tourism.

Relying on the rich fishing and salt culture, Binhai District vigorously develops the fishing and salt culture tourism industry, actively builds the activities of the folk festival as a folk cultural brand, and will inherit the long -term Beihai folk customs "Sea Sea Festival" and "February Erlong's head" fish and salt culture. The new meaning of the Folk Festival is presented in front of the public.

On the second day of February of the lunar calendar every year, salt people, fishermen, and coastal people surrounding Weifang and local people gathered together, knocking gongs and drums, worshiping "Dragon King" and "Salt God", and launching lion dance dragons, Yangge dry boats, etc. A number of folk cultural activities show the prosperity of the Haiyang cultural heritage. At the same time, it has also established a unique fishing and salt tourism brand in injection of the development of coastal tourism development into history.

The long -term fish and salt culture has become an indispensable part of local tourism resources. In order to better promote fish and salt culture, the Beihai Yuyan Culture Folk Customs Museum is built in Binhai District. Each year's "February Erlong Raise" temple fair, salt god festival and other cultural activities are held here.

In the past, the fishery salt industry blossomed, and today's tourism culture was deeply integrated. After several years of cultivation, the scale of "fishing and salt" has gradually expanded, and the influence of activity has continued to increase. The Weifang Fengtai Salt Industry Site found in Binhai District, as the main part of the "Yellow River Delta" salt industry site, has been selected as No. 1 in Shandong Province. Three cultural relics census "Twelve new discoveries". The Beihai Folk Customs Festival was listed as one of the 44 key cultural activities during the Spring Festival of Weifang City in 2016. In 2017, it was listed as a key project of the "One Seven Six Six" operations of "Brand Weifang". The "Fishing and Salt Culture Festival" and "Salt Salt Salt Festival" held in Binhai District have been included in the key protection project of Intangible Cultural Heritage in Weifang City, which greatly enriched the connotation of Weifang marine culture and constituted a colorful culture. Landscape.

Based on a generous cultural resources in Binhai District, the cultural tourism industry is used as a breakthrough in promoting economic transformation and upgrading, accelerating the industrialization of cultural tourism, and building a tourist attraction of coastal integration of historical culture, coastal tourism, ecological tourism, leisure vacation, and strive to build all efforts to build The unique coastal tourism experience areas, the leisure tourist tourist belt of the river and the sea, and the well -known fashion tourism destinations in the country set up coastal tourism brands.

The future of production and city integration is available

Sailing sail, ride the wind and waves.

After decades of development, especially in recent years, Binhai is gradually blooming the unique charm of blue cities.

Today's coastal, rivers and seas, rich trees, flowers in the three seasons and evergreens of four seasons, "painting" all the way all the way, looking at it, industrial agglomeration areas, quality residential areas, and vitality ...

In the midsummer in August, under the blue sky, the blue sea, a little bit of white sails dressed as the golden coast, different levels of sailboats shuttled, or large or small, sprint competition, all giving birth to this new water sports city. s future.

On August 7, the athletes of the Shandong Sailing Wakarintest Team dragged a sailing boat from the warehouse to the beach, and the wide hardening ramp was connected directly into the sea. Tourists who play in Happy Sea Beach can not only enjoy the comfort of the beauty of the beach, but also feel the speed and passion brought by professional sailing athletes.

In recent years, Binhai District has insisted on integrating sports into the city to host boutique sports events to help build the "Marine Tourism City" brand. Sailing Rally (Weifang Station), National Dragon Boat Competition, Weifang Binhara Equestrian Culture Festival and Strawberry Music Festival, Electronic Foundation, K Song Contest, Model Contest and other national and provincial boutique festivals. The Fourth National Games Sailing Competition made the Binhai Sailing Movement seemed to insert flying wings, and since then, the wings are flying high.

The 14th National Games Sailing Competition.

As a seaside city, Binhai has unique natural conditions in launching sailing. Here the sea and river interchange, the northern waters are vast, the bottom of the sea is flat, there is no reef, the waves are stable and clear, the sandy beaches are soft, the wind energy resources are rich and stable, and the distance between the ship's route is long, making the coastal one of the best candidates for sea sports. Today, the Chinese Kite Board National Team Permanent Training Base and the Shandong Sailing Winning Team Training Base have settled one after another. "We have implemented the renovation and improvement of supporting facilities. The newly -built library houses 900 square meters, a ramp of 3,140 square meters, and more than 5,000 square meters of container parking venues. A functional rooms such as arbitration rooms, measuring houses, etc. are set up. The overall image is enhanced. "Pan Zhishui, the engineering director of Binhai District Tourism Resort Development Co., Ltd., said that Binhai District has transformed and improved with high standards to build domestic first -class facilities. The largest domestic yacht terminal also provides great convenience for coach boats and competition boats.

Binhai is the core area of ​​the northern coastal development of Weifang. The hard -working and intelligent coastal people integrate the kite culture with marine culture, so that kite surfing has become a representative of the characteristic culture of the coastal region, and the Weifang kite culture has expanded to a broader field.

2020 surfing kite club.

The rise of kite surfing in the coastal coastal of Weifang directly drives the flying flying of the coastal water movement, and also helps the development of the Weifang coastal sailing movement. In August 2009, the first international kite surfing tournament in Weifang, China was held in Binhai. In 2016, it was officially upgraded to the World Kite Surf Race Championships in 2016. It has been successfully held for 11 consecutive years. From the invitation to the Grand Slam, to the championship, the kite surfing competition successfully achieved the "three -level jump". Today, the kite water wingspan project has become the official competition for the Olympic Games and the National Games.

With the culture, the business card of the coastal water sports city is more dazzling; connected with the sailboat, the construction of the coastal modern ocean city is becoming more and more energetic.

To the sea, the vast land in this sea area, fashionable and novel and passionate sailing movement, has become a beautiful water sports cultural carrier and beautiful urban business card with kite surfing. It has also further promoted the coastal tourism and kite culture. The deep integration of marine elements and modern sports elements, the two resonate with the same frequency, promote each other, jointly promote the high -quality economic development, and write a gorgeous stroke in the coastal.

"We will continuously integrate cultural resources such as marine, fishing salt, and folk customs, promote the integration of cultural tourism, and enhance the clustering, large -scale, and branding of cultural tourism industries, and strive to build Binhai into an international marine sports leisure city." Feng Yueling said.

Weifang Daily All Media Reporter: Yu Fei/Wen Tu

Editor in charge: Yuzi

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