Why is the high -end tourism classified?

New Oriental Express, Panda Line, Hulunbuir ... Recently, the reporter found that the high -end tourism list, known as the "land cruise" in the domestic market. Deluxe facilities, housekeeper -style services, deep professional customized itinerary ... What is the acceptance of the high -end tourism market in the domestic market after the epidemic? What bottlenecks do you encounter in development?

Vehicle luxury service major

"When it comes to the tourism line, the memory of many tourists still stays in a crowded carriage, a humble washing room, and a noisy environment." Xinjiang Railway Tourism Development Group (hereinafter referred to as Xinjiang Travel Development Group) Tourism Division project (New Oriental Expressway ) The team leader Wang Yan said that in fact, this should not be the impression that the tourist series should be left to tourists, and it should have a richer performance.

New Oriental Express's internal performance, comfortable and clean suite, Huayun Cultural Tourism Conferry Conferry

According to reports, the vast majority of tourists received by New Oriental Express before 2020 are international tourists in the country. "After the epidemic occurred, international tourists decreased sharply. We quickly adjusted our directions, turned our attention to the domestic market, and renamed the car body. The new Oriental Express brand was launched for the domestic market." Wang Yan introduced that in 2020, Xinjiang Travel issued a trip to Xinjiang. The Group transformed 18 new Oriental Express, including 8 gold diamond -diamond compartments, each carriage contains 4 gold diamond suite, and the rooms include independent bathrooms, desks, wardrobes, safe, oversized views and other facilities; 10 blue diamond compartments Each car contains 7 blue diamonds and 4 people. The Blue Diamond Bid Room is a ultra -wide double bed. The upper shop can be put away close to the wall. There are public bathrooms and shower rooms on both ends of the carriage.

The transformed car body is more in line with the living habits of domestic tourists, and it is better than the original car body in terms of closedness, stability and shock absorption. Each compartment is arranged for exclusive waiters. The room supplies mineral water, hot tea, fruits, and provides toll laundry services. Each special line is equipped with bar carriages with entertainment facilities such as cafes, television, audio, karaoke, piano and other entertainment facilities.

"Every morning, the guests wake up from a soft and comfortable bed, watching the scenery that is constantly changing outside the window, snow mountains, grasslands, farmland ... enjoy the best meeting gift given by nature with joy. , Then wait for a good day. "Zhang Huiqin, the reception department manager of Beijing Dayang Times International Travel Service Co., Ltd. described the travel experience of New Oriental Express," Ending the day of the day to visit, when the guests return to the carriage in the evening, they are responsible for taking care of the whole process and care The carrier housekeeper of guests' needs has cleaned the room and prepared coffee, hot tea and snacks. After dinner, tourists can also go to bar carriage to participate in entertainment activities such as chess and card games, movie appreciation, concerts, and wine clubs. "

Zhong Shu, Minister of Tourism Management Department of Sichuan Chengdu Railway International Business Travel Group Co., Ltd., introduced in an interview with reporters that the group created a high -end tourist list of high -end tourism last year, running from March to October, and a total of 41 trips, mainly for a total of 41 times, mainly for the main reason for Customized travel.

The panda dedicated body is painted as a whole, and the inside and outside decorations are uniformly designed in accordance with the theme element of the "Panda". The whole car is built in accordance with the "Star Hotel" standard. Based on 10 passenger cars, the train carriage is based on 1 section of "Panda Yuefu" (special soft sleeper), 2 "Panda Yashe" (Advanced Soft Sky), and 5 "Panda Return to the Panda Return) "Pavilion" (advanced hard sleeper) and 1 "Panda Dining Car" (dining car) and 1 "Panda Paradise" (multifunctional entertainment car). Each compartment is equipped with an exclusive butler.

The reporter observed that for many tourists who choose high -end tourism, the special line is not just a transportation, but has become a "miniature destination" that integrates transportation, accommodation, entertainment, and leisure.

Both directions of supply and demand goes to both parties

During the interview, a number of industry players said that the rapid development of high -end tourism ranks in the domestic market cannot be separated from the common role of both parties for demand.

During the interview, the reporter learned that the audience of high -end tourism ranks mainly comes from relatively developed areas. "Since 2020, our main customer groups have come from Beijing, Shanghai, Guangzhou and Shenzhen, and Jiangsu, Zhejiang and Shanghai." Wang Yan told reporters that in addition to economic capabilities, they may be easier to accept such a travel method.

According to reports, in 2022, Xinjiang Travel Development Group selected six operators through investment promotion and plans to run 15 special columns. "At present, we have started 4 trips and the response is very good. Each special line fixed group is 8 gold diamond compartments, 32 suites, 5 blue diamond compartments, and 40 standard rooms. Due to the limited number of golden diamonds, tourists who have started late can only be postponed to the next shift. "Wang Yan introduced.

Zhejiang Huayun Cultural Tourism Group is one of the operators of New Oriental Express, and also represented the High -end Special Column of Hulunbuir. Its general manager Qian Japanese told reporters: "New Oriental Express has been sold to October. Although the specific itinerary in October is not yet determined , But a total of 64 seats of the "Golden Diamond" compartment have already reservations. More than 50 seats. The Hulunbuir returned from Harbin to Hulunbuir, and the 5 -day 4 -night trip was also very popular. " The special ranks were launched on July 3 this year, and from the beginning of October, two trains were fixed every week.

"At the demand side, first of all, outbound tourists return to the country, providing the most basic customer base needs for high -end tourism lines; second, high -end special travel travel meets the needs of many tourists with railway complexes. They take train travel as one Wherever you go, wherever you go, it is no longer important; in the end, in the era of scattered customerization, the way of travel is becoming more and more diverse. Slow down and enjoy the landscape of the journey has become a fashion, and high -end tourism is listed as this type of tourists provided a one to provide one of this type of tourists providing a one provided by one type of tourists. This choice. "Zhongshu believes that the high -end tourism market is relatively developed abroad. It is just starting in China, but the domestic market is large enough, and the needs of travel are diverse enough. There is no need to worry about customer source issues. From the perspective of Zhongshu, the promotion of the development of the railway system for the development of tourism is also one of the causes of the rapid development of this market. "The development of the high -speed rail has allowed many general speed trains to be idle. How to use these general speed trains? High -end tourism lines have become a new direction for exploration. From the continuous increase in tourism in recent years, it can be seen that the railway department is very Support, "Zhong Shu said.

"In recent years, the rapid construction of the National Railway Network has given tourism specializing in the innate advantage. It can be achieved in all directions." Liu Hao, deputy general manager of Guangdong Tieqing International Cultural Tourism Group Co., Ltd. Fire is because many ordinary travel lines are used in some unresolved existing car bodies. The car body facilities can no longer meet the new needs of tourists. Special food, you can do the theme activities, you can have a better experience. High -end travel products can meet these requirements, so they are becoming more and more recognized.

Rich the theme to come to Japan

During the interview, many industry players also mentioned some bottlenecks in the development of high -end tourism.

How to improve the line support and service facilities is the primary problem that needs to be solved in the development of high -end tourism. "At present, the tourist lines are running all the conventional transportation routes, and there is no exclusive line for the special line. This is the issue of the lines we face. In addition, the service standards and service processes required for high -end tourism columns are not complete. It is not in place, and the local area is still being explored. "Some industry said.

"The service that matches the high -end tourism line is our first solution." Qian Japanese said that in 2021, the Japanese Chinese also participated in the operation of the New Oriental Express. One of the details that made him remember is that when the first special list is departing, many heavy heavys are heavy. The luggage was moved into the carriage by the guests. After that, they conducted a special research with Xinjiang Travel Fai Group to improve and improve this service process. The subsequent special ranks are at the starting station and the terminal, and a special person will be arranged to send the luggage directly to the guest room or other designated locations. "All processes and details are gradually exploring and improving." Qian Japanese said.

There is still room for improvement in the time arrangement of the tourism line, the middle stop, and the terminal. "Of course, the stability of the operation also needs to be considered. The general speed trains need to be traction of the locomotive. How to ensure the stability of the driver's technology when the brake starts. Nowadays, there is no training and operation process for the driver of tourism. You need to pay attention. "Liu Hao said.

In the interview, many industry players also expressed their optimism about this market prospect.

"Our goal is to stabilize the New Oriental Express first. At present, the fixed formation of each column is 13 cars. In the future, we plan to use the remaining compartment of the New Oriental Train with another high -end tourist Line Road Tianshan No. Tianshan No. Tianshan. Mixed mixed, expanding operating volume to meet market demand. "Wang Yan told reporters that after the entry tour is open, entry tourists and domestic tourist companies will take care of them.

"From the current market situation, young people have a low acceptance of special travel tourism. One is that they have been traveling for a long time, and the other is that there are fewer entertainment activities on the train." Zhongshu believes that high -end tourism lines are relatively concerned. It has a great advantage and has the conditions to organize various activities. "For example, can we kill the script to the train and organize some theme activities that are more popular with young people. We can also consider more flexible arrangements in the schedule." Zhong Shu said, "In the future, we will combine the number of trains and customized strokes in the future. In addition, we can use the advantages of the Southwest Railway Ring Road to develop some more cultural characteristics. Get up. Create a product that allows tourists to stay on the train, such as food appreciation, cultural lectures, etc. "."

"At present, we mainly consider supply issues. We hope to transform more conditional general -speed trains into luxury trains and form a virtuous circle." Zhong Shu said.

China Tourism News

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