Yumen: "Live+" create a new matrix of civilized practice

In June 2021, Yumen Rong Media 5G outdoor live broadcast warehouse began operations. After a year of exploration attempts, Yumen City United Media Center, Communist Youth League Yumen Municipal Party Committee, and New Era Civilization Practice Center. Propaganda guidance, exploring the new path and new form of the theory of spreading science, expanding the coverage of new ideas, and achieving good social effects.

Yumen City closely focuses on the functional positioning of the Civilized Practice Center in the New Era, closely at the theme content and hot topics of theoretical preaching, party history education, traditional Chinese excellent cultural heritage, and civilized behavior. "Interview+Interaction", "Online+offline", "In -the -field+Outside Field" and other forms, through "Yumen Rong Media", "Civilized Yumen" WeChat public account, "Ai Yumen" Douyin, Broadcasting Station, etc. The platform carried out live broadcast to realize "a live broadcast, mass distribution, cloud shopping in Yumen", and convey the good sound of Yumen.

In terms of theme content, production process, audit standards, etc., Yumen City strictly puts "topic selection, content, process levels, guests, and on -site levels", and refer to the talk show training mode to establish "three episodes, continuous trial lectures", party schools, party schools, party schools Training theory, training and chairing at the integration media center, write copywriting script at the Civilization Practice Center, preach the "open wheat" trial lecture at the practice center (station) point, and conduct a "network live broadcast" trial in the Live Broadcasting Room online. Organized 14 live broadcasts such as "Civilization Creation", "Centencing of the Party", "Popular Science Action E", "The Optimum Castle of the City", and other live broadcasts. They were launched simultaneously on 4 platforms such as Douyin and WeChat live broadcast. The grass -roots preaching ability, tap and cultivate a number of "masses presencers" in the industry.

Let more people participate in live broadcasts, tell stories, practice civilization, tap community, parks, enterprises, schools, troops, hospitals and other resources. Through online and offline linkages, more than 50 dual -registered party organizations, 2,000 dual -registered party members to join The ranks of volunteer services in the region, continue to polish "colorful sunshine", mother -in -law's peer -to -peer volunteer service brand, from the next new era of civilization practice (station), to online Douyin platform and grid WeChat group to build a fusion civilization practice The system, gathering the "civilized communication matrix" to promote the vitality and sustainability of civilized practice activities in the new era.

In the preaching teams, which are mainly party school teachers, five veterans, and leading cadres, they have added online anchors, public welfare lawyers, agricultural technicians, etc., to achieve face -to -face exchanges through the Internet, and answer policy interpretation services. Gradually form a leader and cadre lecture, experts and scholars, the normal speaking of "people's names", and popular lecturers, multi -level theoretical communication teams, guide the masses to learn examples, respect morality, and cultivate the core values ​​of socialism.

Xie Huan Fang 堃

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