Why does the "sunset" "sunset" "sunset" for 15 years in the opening of the elderly cafeteria?

Zhejiang News Customer Reporter Ye Yilin Intern Chen Jiajia Correspondent Fan Jieyu

Editor's note:

The 15th Party Congress report of Zhejiang Province pointed out that strengthening social construction should start from ensuring and improving people's livelihood. "In the young age, education and teachings, the income of the work, the medical treatment, the medical treatment, the old raising, the living and living, the weakness of the residence, and the support of the weakness.

The elderly cafeteria is the key to "old -fashioned". Make an elderly cafeteria for sustainable operation is "the key in the key". The sunset red dining room located in Dongshan, Lingyin Street, Xihu District is a model. In 15 years, this elderly cafeteria not only did not rise in vegetable prices, but also maintained profit.

"Sunset" can "grow red", how did it do?

3 yuan of vegetarian vegetables, 6-10 yuan amaranth 6-10 yuan

More than 50%in the restaurant are veterans

At 11:00 noon on August 14, the 153 -square -meter hall of the setting sun was full of seats.

"Teacher Zhang is here, are you sitting, or the third child?" The waiter standing behind the cashier enthusiastically entertained every guest who came to eat.

In the open window, 30 dishes are placed neatly. Take a closer look, the dishes in the window have no price or dish. "For more than ten years, it is almost the same price. Everyone knows it, and it is no longer marked." The waiter said.

Grandma, who lives in Dongshan Lane community, is one of the most loyal customers of the "sunset red". Since the opening of the restaurant in October 2007, she has come to dine almost every day. This time, she took a plate of boiled shrimp, paired with a stir -fried broccoli, and a bowl of rice, a total of 13 yuan. Grandma 受 can enjoy the discount of "7.5 % off at 80 years old", so she paid 9.75 yuan.

"The weather is hot, and it is light to eat. It is affordable and delicious here, and it saves herself to burn his own dishes." Grandma I told reporters.

"Sunset Red" opens the door at 6 am every day, supply three meals, and starts at 8 o'clock in the evening. Ten hours a day, 48 -year -old manager Tang Zhaolun has been greeted "old friends". He said that at least 50%of the people in the cafeteria are more than 5 years of veterans. Like Grandma, the "hardcore fans" who have insisted on patronizing the "hardcore fans" have been less than a hundred people from the first day.

"Most of the elderly read the old and are unwilling to change their habits. Therefore, we have always been" steady "." Tang Zhaolun told reporters that in the past 15 years, the time of "sunset red" seems to be "solidified" ——

The price of vegetables has not changed. The vegetarian vegetables are about 3 yuan, and the amaranth is about 6-10 yuan;

The address has not changed. Always next to Dongshan's vegetable market, most of the elderly in the community come within 10 minutes of walking;

Not even decoration. The location was not enough. In 2012, the cafeteria was rectified and expanded to rectify the previous warehouse and the employee's rest room to the dining area. The extra 60 square meters are decorated according to the original style;

In order to take care of the "old friend", some old people who came to eat every day, because the legs and feet were inconvenient, the cafeteria would send the dishes for free ...

It is also because of "stability" and "sunset red" with a very stable source of customers. "My daughter went to work abroad. I thought about picking up me for a while. I thought about it and didn't leave. How good at home, I can't bear to be the first." Said Aunt Chen, an old resident of Dongshan Nong Community.

Why can it be "stable" for 15 years?

In addition to "throttling", "open source" is also very important

After experiencing the high -speed development stage of cities and society, why can "sunset red" "stable" for 15 years? The operator Wang Youchun here has the most say. "In 15 years, except for the opening of the business, 'sunset red' can always be profitable," he told reporters.

Dongshan Nong Community is a typical aging community in Hangzhou. Of the more than 7,500 residents, more than 2,300 are elderly people over 60 years old. In 2007, when I heard that the street wanted to open the elderly cafeteria and was looking for the operator, Wang Youchun took the initiative to find the door.

Wang Youchun said that he has lived in the community in Dongshan for more than 20 years and has feelings for the community. More importantly, he has a door. "I am doing ingredients for business. I often deal with the cafeteria. I can do it. I can do it."

Site selection, inspections, consultants ... With the efforts of many parties, in 2007, a shop along the streets of Dongshan's farmers' market was officially opened. Wang Youchun still remembers the community old people when they first opened. The expression. "The elderly are satisfied, and this matter is worth it." Kaitang is not a matter of enthusiasm for a cavity. It also needs an operating mode that can make the cafeteria continue. The venue of the cafeteria is provided by the government. The annual civil affairs system also has annual assessment subsidies; the operating costs of artificial and ingredients are borne by Wang Youchun. This is also the operating model of most Hangzhou elderly cafeteria.

Wang Youchun told reporters that although the government has helped solve the major expenses such as venues, the operating costs of the elderly cafeteria are still not low. For example, there are currently 15 employees in the cafeteria, and the monthly labor cost is at least 80,000 yuan. The civil affairs subsidy of 120,000 yuan a year can only cover the labor cost of one and a half months. At this time, Wang Youchun's "old-fashioned bank" played a role-a low purchase price with lower ingredients, and the cafeteria could save 60,000 to 70,000 yuan a year.

To "throw a running", it is even more "open source". Tang Zhaolun said that if you only rely on the elderly in the community to dine, the elderly cafeteria cannot be operated, and it must be open to the society. In the second year of opening, the Sunset Red Dining Room began to receive diners except the elderly.

"At the beginning, we launched a package, 10 yuan, San Su, one, and a long team at the door." Tang Zhaolun said that later, in order to give priority to ensuring the elderly's meal, the package system was canceled, or the cafeteria dish was used. The elderly dining area is also set up in the cafeteria for the elderly.

In addition, small fried fried, which not only brings more diners, but also provides more choices for the elderly.

The geographical location is good, the dishes are good and affordable, and the business of "sunset red" is getting better and better. Mr. Ren, who worked near Dongshan Lane, told reporters that over the years, lunch for working days has basically been eaten here. "It tastes good and cheap. You see, such a large fragrant shredded pork, just 12 yuan, 2 yuan rice, can be continued."

In addition to loose customers, the sunset red dining room also often receives a box lunch order from surrounding enterprises and institutions, which is also an important source of income for restaurants.

Serve up

Elderly cafeteria must be integrated into the community

At more than 12 noon, Tang Zhaolun had just returned meals for the elderly. The temperature in Hangzhou was approaching forty degrees, and the face exposed outside the mask was red.

From the perspective of many employees of the "Sunset Red", the cafeteria can continue to open and have been integrated with the community. What is it? "Mainly the boss and the store manager. After 15 years, they have been able to persist and keep it enthusiastic. It is not easy!" The cafeteria chef Wei Dongjie joked.

Speaking of the elderly nearby, Tang Zhaolun almost remembered the situation of each one and even reported it. "Aunt Li of the Shuguang Community lives on the 5th floor, and the ears are not clear. Knock at the door for a while; the uncle Wu in the community has diabetes, and pay special attention to the meals he sent to him ..."

"Sunset Red" enters the right hand on the right hand, and the red flag of a whole wall is very eye -catching. There are also "old guests". Behind each side of the banner, there is a warm story.

"Previously, an elderly man was hospitalized at Zhejiang Hospital. The hospital was not used to eating meals, so we wanted to eat the red -roasted meat of the sunset. We gave him a month of meal." Tang Zhaolun said that later, the old man specially sent Jinqi to express his gratitude. He felt very embarrassed. Unexpectedly, there were more and more Jinqi, and it was covered with the entire wall.

For 15 years, the sunset red dining room has been delivering meals to the elderly in the jurisdiction without providing fees. "In fact, the policy stipulates that the delivery of meals for the elderly cafeteria can be equipped with fees, but the sunset red dining room insists on not collecting points." Relevant staff of Lingyin Street told reporters that it is precisely because of the warm service of Tang Zhaolun and the restaurant employees. The sunset red dining room can become more and more popular.

Wang Youchun still remembers that there is an old man who often eats in the sunset and red dining room. Everyone is familiar with everyone. Later, he was hospitalized because of illness. At a glance, they recognized them and called out the name of the manager of the Tang Dynasty.

In the past 15 years, the sunset red dining room has not only provided coarse grains to the special groups of dining for meals for two days; every time the Chongyang Festival, they also provide them with a free package; they also provide free ingredients processing services for special elderly people in their jurisdictions ...

Recently, Tang Zhaolun is busy with another thing. He took out a small book, and the work of the work of the work of the old man who celebrated his birthday in August. Since June this year, Lingyin Street and the elderly cafeteria have given birthdays for the elderly over 90 years old. "We started to do it last month and had already sent a dozen orders. The elderly were happy, and we were happy."

Tang Zhaolun said that serving the elderly is the post of elderly cafeteria. Only by taking the elderly in the heart can we do it well. "The relationship between us and the elderly in the community is like family members. They are also very good to us. Just like the weather is hot these two days, we often receive watermelons and cold drinks, and we don't have names, but it must be sent by uncle and aunts. "

Behind the 15 -year story of the setting sun and red dining room is the exchange of the elderly cafeteria and the hearts and hearts of residents. "The old people in Dongshan are all very good people." Tang Zhaolun said, one day, we will be old.

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