China's ten years · Chinese story ｜ The characteristic cultural industry has driven Shandong farmers to become rich

Xinhua News Agency, Jinan, August 14th (Reporter Sun Xiaohui, Wu Shuguang, Zhang Xinyi) Niejiazhuang, Jiangzhuang Town, Gaomi City, Shandong Province. The song "Nie Jiazhuang, facing the south gate, every family pinch the mud" song.

Entering Niejiazhuang's 23rd generation inheritor Nie Laichen's house, he was busy drawing a "mud tiger" that was only burned. According to traditional Chinese zodiac signs, this year is the "year of the tiger", and non -heritage products with tiger elements continue to sell.

"My father and I created a clay sculpture income of nearly 100,000 yuan a year. In the first half of this year, the sales volume reached 50,000, and the income must be far exceeding previous years." Nie Laichen said.

In Niejiazhuang, there are more than 120 clay sculpture artists like Nie Laichen. According to reports, Jiangzhuang Town has achieved the "five unifications" of raw material supply, technical guidance, quality standards, quality standards, publicity and sales channels, and leads more than 5,000 people in non -heritage products to produce and folk customs. Cultural research and development, more than 400,000 "mud tigers" series of products can be processed each year, with annual sales revenue of more than 10 million yuan, and village collective income of more than 200,000 yuan.

This is Gaomi Niejiazhuang clay "Tiger" (taken on September 17, 2014), which was displayed at the Innovation of the Intangible Cultural Heritage Exhibition in Shandong Province. Xinhua News Agency reporter Feng Jie

China has eliminated absolute poverty. Consolidating the results of poverty alleviation and promoting rural revitalization are new topics facing rural development, and rural revitalization cannot be separated from industrial support.

As the birthplace of Confucius and Mencius and the birthplace of Confucian culture, Shandong has fully tapped and used rich and unique and unique traditional cultural resources in the past ten years to actively explore the integration of Chinese excellent traditional culture into the revitalization of the countryside, and drive the villagers to become rich with characteristic cultural industries.

The Kenli District of Dongying City is located in the mouth of the Yellow River. Pucao Chengfang, who is resistant to saline, has grown. In the past, it was a weed in the eyes of the villagers, but now it has become a baby. The use of Pucao as the "non -heritage" grass compilation of the raw materials has compiled the new way to get rich in the villagers, and shows the beautiful future of non -heritage to help rural rejuvenation.

Zhang Kuishan, the inheritance of the Yellow River Pleeling Fire in Shandong Province in Shandong Province, actively organized the villagers to teach the grass compilation technology. At present, more than 70 women in more than 10 villages around them work in the workshop, and the per capita daily income can reach 40 to 80 yuan. , Successfully promote the transformation of traditional techniques to economic benefits.

"I have not only learned the craftsmanship of the Huanghekou grass, but I can also make money to make money. I can earn 80 yuan a day without delaying the children." Said Huang Ping, a 54 -year -old villager in Shaojia Village, Kenli District.

This is the city scenery located in Kenli District, Dongying City on June 24, 2018. Xinhua News Agency reporter Wang Jianhua Photo

Shaojiacun is a microcosm of Shandong's characteristic cultural industry to drive villagers to become rich. In recent years, Shandong has implemented the "non -heritage assistance to poverty alleviation and promotes rural revitalization" project, and cultivates a number of professional towns and villages such as wood version of New Year's paintings, paper -cutting, and grass willow compilation to drive hundreds of thousands of people to employment.

All localities have also explored new formats in the development of rural non -heritage, and promoted non -heritage projects to become key objects and high -quality resources such as maker spaces, innovation workshops, and smart small enterprises, and help rural non -heritage upgrades.

At present, Shandong has formed a number of rural non -heritage brands, and many non -heritage projects have become important carriers to absorb villagers 'employment and drive villagers' income. For example, there are more than 500 farmers in peach wood carving in Feicheng City, more than 20,000 employees, and more than 20,000 tons of peach wood raw materials in each year; there are more than 60 non -heritage employment projects with a preliminary formation of Lintong County, and more than 5,000 employees. The average annual income increase of 40,000 yuan; in Feixian, the hand embroidered inheritor Bian Chengfei built a non -heritage and accurate poverty alleviation training base, driving more than 300 women and disabled people to achieve employment poverty alleviation.

In addition to actively promoting the integration of non -heritage integration into the rural revitalization strategy, Shandong also actively tapped some new connotations of traditional cultural skills, launched new products and rejuvenating new vitality through innovation, and drove the development of rural industries.

This year, the ““ Shandong Hand -made ”Promotion Project Implementation Plan jointly issued by the Propaganda Department of the Shandong Provincial Party Committee proposed that relying on non -heritage or traditional technology to cultivate the hand -made industry.

In the early morning, Confucius Yin Pavilion, located in Qufu in the "Confucius Hometown", has entered intense production. In the R & D workshop, the newly launched "Twelve Zodiac Bronze Seal" is being tried out in a small number. The cute version of the showcase is neatly placed, all of which are delicate and round.

"The print button on this product is the zodiac shape. You can make pendants or keychains to cater to the taste of modern young people." Zhang Zhiwei, the company's research and development manager, said that the product is based on big data analysis and consumer in combination with consumer needs. Based on this product development and promotion.

The seal engraving of Chinese seals has a long history, carrying deep cultural connotations. Today, with the help of Internet sales platforms, the technique of engraving has rejuvenated new vitality. At present, the seal seal products of the Confucius Yinge are popular in the market, and more than 10 million seals are sent from here each year. Last year's sales were nearly 200 million yuan. It was also successfully selected as the "Shandong Shouzheng · Preferred 100" list.

In the former community of Qufulin, Kongfu Yinge has guided more than 40 old seal engraving craftsmen in the community to open online stores to provide more than 800 employment positions for community residents, effectively driving employment to increase income.

On November 9, 2018, in the workshop of the E -commerce Confucius Pavilion, the engraving division was engraved. Xinhua News Agency reporter Wang Nan Photo

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