Summer scenic spots increased by 165% of Ctrip, Haichang pushed the night economy 2.0 product ecosystem

In recent years, the night travel economy has become increasingly popular, and the stimulus effect on the tourism market has remarkable: Ctrip data shows that the proportion of ticket orders for reservations for night travel products have reached 40 %; after entering the summer, the number of ticket orders in the night tour area in July, the number of tickets for the night tour area is month -on -month. The increase of 138%, the number of travelers increased by 165%month -on -month. The rise of night travel demand is constantly stimulating the enthusiasm of tourism companies to create new products.

In July 2021, Haichang Ocean Park and Ctrip Group jointly released the "Haichang · Night Time" product ecosystem, which aims to fill the vacancy of high -end tourism products in the field of night economy -and this also significantly drives Haichang's performance Recovery, and formed a new growth point.

Data show that on the Ctrip platform, since 2022, the number of ticket orders for night tickets for Shanghai Haichang Ocean Park has completely restored and surpassed the pre -epidemic level, an increase of 17%compared with the same period in 2019; of which, the park's second consumer order in the 2022 night showers compared In 2019, it has increased by more than 50 %. Night -tour players generally prefer experience -type night tour consumption.

In this context, on August 12 this year, the two companies once again released the 2.0 version of the ecosystem of "Haichang · Night Time" product ecosystem, expanding the 6 sub -brands to 9: including night tour, night stay, Night, night tour, night show, night entertainment, night purchase, night reward and night camp, cover the night tour economy industry chain, bring tourists' new night time experience of "Next Generation".

"From 'heavy content' to 'heavy experience', tourists' night travel needs are changing. The 9 major upgrade gameplay of 'Night Economy 2.0' will bring tourists' more young, more interactive, more entertaining, more immersed 'night tour Experience. Zhang Jianbin, executive president of Haichang Ocean Park.

On the evening of August 12, the Ctrip BOSS live broadcast of Haichang Ocean Park specialized, kicked off the "Haichang · Night Time 2.0" product ecosystem, and presented the first domestic mech -themed tourism live broadcast, attracting more than 3.2 million heat.

In the live broadcast, Zhang Jianbin, as the COSER of the "Base Mecha Commander", and Sun Tianxu, vice president of Ctrip Group, who dressed as "Blue Star Hyeper", planted meals for users, mermaid restaurants, Alt Man -themed Entertainment Area, Electronic Foundation, Underwater World Night -Stone and other fancy night travel experience gameplay, together with fans, start the indifferent mech night tour carnival.

Zhang Jianbin, Sun Tianxu and Ctrip live room users enjoy the mech night carnival

That night, 11 mech polar bear Winters Winter Winter and Marine Mech, including 11 and including the sea, the sea, and the land giant cosmopolitan array patrolling in the park, appeared in the live room screen, attracting a longing for the barrage.

According to Zhang Jianbin, the "Blue Star Team · Hailu Mech Grand Parade" is a new original interactive and giant mech theme cruise IP carefully created by Haichang Ocean Park. It is a national tide IP with more than 12 patent certification. The total weight More than 60 tons, total parts and components exceed 100,000. Among them, the 10 -meter -tall mech polar bear design drawings have more than 3,000, and the design and production period is 10 months.

According to Xiao Di, the founder of Botao Culture, which hosted the "Haikou Mech", "This is the world's first mechanical giant beast tour match against the integration of" Guo Chao Art+Hardcore Technology ", allowing tourists to consume scenes and experiences The scene is highly combined, and the high -tech parade of the scenic spot will be performed. "

"Blue Star Team · Hailu Mech Parade" scene

In addition, in other night travel scenarios, Haichang also focuses on letting products transform from single entertainment products to comprehensive and diversified business ecology, and the nine major gameplay makes tourists more interactive entertainment.

"Haichang Night Time 2.0" Nine major upgrade gameplay

Night Tour: Hi Turn the Midsummer Night of the Family Family

Haichang Ocean Park one -click to cut into a long "standby" mode: The hot air balloon journey in the late night sky, the maritime ferris wheel, the tens of thousands of "whale" strange marine animals, covering from "thrilling stimulus" to "family dispatch" Dozens of popular amusement equipment, you have summoned you to turn over the summer night.

Yexiu: immersed in perceive Guo Chao Technology Show

The new Internet celebrities on the entire network, more than ten "head" mech giant campaign in China, present the original interactive "Blue Star Team · Hailu Mech Grand Parade" to take you immersed to perceive Guo Chao Gao Technology Ye Xiu's rich connotation.

Night entertainment: carnival party that adds sound and photoelectric

The four -storey Salo Altman giant statue, with the well -known MC and DJs, played the summer night electronic music carnival together; the citizens of 100,000 mountain cities gathered together to "collectively dating" the celebrities at the music festival. From now on, why must you go to the concert?

Night feast: Romantic feast on the bottom of the sea

With 10 meters of water with the panoramic floor glass, thousands of fish groups and "mermaids" surround them, sea, land and air food rotate on the mouth, and the melodious piano accompaniment has sounded. Get comprehensive satisfaction.

Night reward: outline the exclusive silhouette under the starlight

When the lantern lantern at the beginning of the marine park gathered in the scene, when the neon's flashing Ferris wheels and fireworks complement each other, when the wonderful music fountain lights up the starlight, the unparalleled happiness ritual feels like a picture. Please meet with the shining star, outline Haichang's exclusive night reward silhouette.

Night 为: Please inject light energy into your body

When the "Otter Energy Station" highly gathers the major scenic spots in Haichang Ocean Park, the cool and delicious dream has been detonated. "Otter Energy Station" uses the container shape and technology -style architectural style design to integrate, and to create a net red punching scene with Haichang Altman limited explosive products.

Night purchase: explore the true meaning of the marine market

Along with the cicada of the summer night, the ocean night market has shined. Haitang Night Lane, 100 -meter Starlight Market ... Whether it is open -air Taobao, movies, or beer rewards, you can let you feel the true meaning of the marine market.

Night stay: Please regain your dream of marine children

Do you want to become a small fish, cross the colorful ocean world, watch the deep sea dancing, and share with sharks? Hurry up the bag and explore the dream of the "whale" hiding in Haichang Ocean Park. Please regain your exclusive and exclusive marine children's dream.

Night Camp: The mystery of washing the mind heals you

"Listening to Haiye Luxury" defines the night in a new way to weave the fantasy place for you to escape the city. The beautiful scenery of the Fisherman's Wharf was reflected by the starlight, which was particularly charming. He put down the alert, took out the camera, sat into the tent, listened to the band to sing, watched the open -air movie, and congratulated you to find the best way to soothe the soul.

Under the double detonation of the new tide night gameplay and explosive night tour products, on the same day, on the Ctrip platform, the sales volume of Shanghai Haichang Ocean Park increased by more than 6 times year -on -year; 17 times, of which, two days a night of 999 yuan for vacation hotel package stocks have been sold in the live broadcast room many times.

"During the high -quality development stage at the night tour economy, Haichang used innovative and systematic thinking to create a night economic product matrix to bring users a diversified night tour experience. In the future, it will also promote the quality of the quality of night tour products with Haichang to promote the efficient development of the night tour economy, "said Sun Tianxu, vice president of Ctrip Group.

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Edit: Liu Liyuan

Editor in charge: He Yi

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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