The 4th Longjiang East Wetland Tourism Alliance Conference | Ecological Hegang's colorful butterfly changes

In recent years, the city's forest coverage rate has reached 47.58%in recent years, and the per capita park area of ​​the urban area is 15.8 square meters, and the proportion of excellent air quality days has reached 98.5%. Due to the integration of reform, Nongzhong Workers' tourism has added colorful backgrounds to Hegang's tourism.

Hegang Cultural and Sports Travel Agency anchor special tourism brands, allows the cultural tourism industry to integrate and develop, innovate publicity and promotion models, improve the cultural tourism product system, promote the development of tourism in the region, and the quality of the development of the cultural tourism industry has been significantly improved.

Longjiang Three Gorges (Photo by Yunfeng)

Talking about the achievements of the tourism tourism, Zheng Yijun, the person in charge of the Municipal Cultural Tourism Bureau: In the past five years, Hegang has received more than 23 million tourists at home and abroad, with a total tourism income of about 22 billion yuan. %, Of which more than 3.2 million tourists received in 2021, an increase of 140%year -on -year, and tourist revenue of nearly 3 billion yuan, an increase of 114%year -on -year; Hegang's popularity in the province's tourism industry increased.

Suibin Crescent Lake

"Longjiang Three Gorges" is included in the ecological tourism product of the "deep forest" of the "one city and five lines" in the province, and is included in one of the 25 scenic spots that must be traveled in the province's whole region. Selected "Top Ten Most Popular Tourist Scenic Spot in Heilongjiang". Luobei County Taipinggou Scenic Area, Heilongjiang Basin Museum, Suibin County Crescent Lake National Wetland Park, and a pot of stewed two rivers of fish have won the title of "China Polar Crossing and Internet Red Pickup". The Lobei Motorcycle Challenge was selected into the provincial sports tourism boutique event. In 2021, Hegang City was named "the best self -driving tourist destination tourist city in the north". He was rated as a key provincial rural tourism village.

Global supply of the top -level planning market operation

The top -level planning, market operation, and the supply of cultural tourism products. Hegang tourism breaks through the state -owned single system in one fell swoop, and the construction of the cultural tourism industry project has accelerated.

In 2021, Hegang Cultural Tourism Group was established, integrating cultural tourism resources in the region, playing the leading role of the market, and taking the cultural tourism industry as one of the "eight key industries" in the city, and included in the "14th Five -Year Plan" plan of Hegang. Hegang has established more than ten plans for the development of the cultural tourism industry development overall planning and global tourism development planning planning for the development of the cultural tourism industry. In the main scenic spots such as Luobei Mountain and Taipinggou, Suibin Crescent Lake National Wetland, 106 newly built and rebuilt toilets, and 87 tourism signs. Five Rainbow Tourism Highway and 2 Tourism Bus Line were opened. In 2021, the landscape construction along the G331 border road was promoted. Suibin and Luobei and the Provincial Communications Group planned 8 cooperation projects.

Jinshan Waterfall

Rich on the supply of cultural tourism products. Since 2017, Hegang has built the largest water fitness center in the three northeast provinces, and has expanded more than 10 tourism projects including Baquanling Modern Agricultural Ecological Park. A forest ecological tourism collection zone supported by scenic spots such as fine -scale river folk customs and Jinshan Geopark. In 2021, actively expand the red education path, and the Cultural Tourism Group launched the special line of the red education day tour and the distinctive hiking route of the Communist Youth Farm; a "Red -themed Education Series Practical Course" explanation meeting was held to launch the two anti -United cultural tour and reclamation cultural tourism tour. Boutique lines; expand the market of Harbin and the surrounding customers, and open the "Drunk Beauty Luobei Tourist Line" on the "Weekend Tour Longjiang" Hajia High Rail Line.

Luobei famous mountain wooden house David Plaza

Create a new model of cultural tourism consumption formats. In 2021, Hegang combed the 14 cultural tourism industry investment projects including the Yunfeng Ski Resort and the Taipinggou Xinglong Hotel. Through the investment promotion conference of the cultural tourism industry project, the Cultural Tourism Industry section of the Cultural Tourism Industry Pavilion of the Harbin Fair was completed , Organized enterprises to participate in the Jiamusi Sanjiang Cultural Festival, set up cultural and creative exhibition areas in the Municipal Museum Hall, publicize Hegang cultural and creative products, and provide enterprises with display sales platforms. Organize enterprises to participate in the 2021 Tourism Commodity Competition, and the Baoquanling Soy Sauce Box won the bronze award. Establish an investment and financing platform for cultural tourism enterprises with the People's Bank of China to solve the problem of financing difficulties such as the Zulin Shooting Field and Luobei Hao Hao Khan Blossom Malaysia. The "Opinions on Further Stimulation of Cultural and Tourism Consumption" has been issued, which has accelerated the integration of online and offline consumption.

Tourism+ diversified integration global marketing

Hegang City promotes "tourism+culture", "tourism+research", "tourism+forest recreation" and "tourism+sports" diversified integration.

Relying on the existing cultural positions, Hegang makes full use of the cultural resources such as Qingjin Culture, Anti -Federation Culture, Mining Culture, and Reclamation Culture, developed tourism lines and cultural tourism souvenirs, and deeply developed agricultural picking, forestry science science, red education, and red education. Expansion training, sports skills training and other research projects. Since 2017, by holding more than 60 sports events such as the International Invitational Tournament of Ice and Snow Racing, it has achieved the "one -day watch for many days, one -person participation in multi -person travel", which has attracted more than 100,000 domestic and foreign athletes and tourists.

Migratory Bird of Duduhe Wetland (Photo by Hu Zhenhui)

Precision innovation publicity marketing models, promoting the integration of sports and sports tourism, and global marketing. Through various methods such as all -media publicity, souvenirs, and holding festivals, etc. Play hard advertisements at important locations such as Harbin Taiping International Airport, Harong Highway, Beijing International Trade Metro Station, and go to Beijing, Shanghai, Guangzhou and other places to carry out tourism promotion activities, and cooperate with more than 20 mainstream media such as People's Daily and China Tourism News. , Publicity reports high -quality resources and projects of Hegangwen Travel. In 2020, the WeChat public account "Damei Hegang" ranked first in the Provincial Cultural Tourism New Media's Communication Index. In 2021, Hegang High Quality held a large -scale conference event such as Lihua Festival, Drama Festival, and Qianqianqianqian to travel to Longjiang to enter Hegang and other large -scale festivals, and introduced and hosted large -scale sports events at or above the provincial level to drive tourism. The 8 major types of tourism propaganda materials such as "Hand -painted Maps", "Scenic Bookmark", and Hegang Tourism Souvenirs are well favored by tourists.

Internal and external cooperation with the alliance region win -win

The breakthroughs of the Tourism cooperation in Hegang are reflected in the market and outside the market.

Hegang strengthened regional tourism cooperation in the city, and established a regional tourism cooperation alliance with Hegang City, such as Longmei Hegang Mining Company and the Baoquan Ling Administration Bureau of Nongzhi; Urban tourism cooperation has joined the Alliance of the Heilongjiang Tourism Industry Belt, and hosted the third alliance meeting of the League of Tourism Industry Belt along the Heilongjiang Tourism Industry Belt; deepened tourism cooperation with 16 cities and counties, and enhanced the development level of Hegang's foreign tourism cooperation.

Baoquanling Huahai (Photo by Wang Ye'an)

Strengthen tourism cooperation outside the province, and cooperated with Yichun City, Jiangmen, Zhuhai, Foshan, Zhongshan and other cities, and set up a "4+2" tourism alliance in Jiangmen City to jointly create tourism product routes and brands. Shantou tourism enterprises are invited to participate in the cultural tourism promotion conference of "You Longjiang Three Gorges, Award the scenery of the two countries", and the docking symposium on Chinese and foreign tourism enterprises, and investigate the tourism line of Hegang. Encourage travel agencies to organize tourists to organize tourism activities. Tourism cooperation with Russia's Birbelzan City and Habarovsk City, which has launched a China -Russia youth friendly exchange research tourism, Hegang -Haba Education Family Visit, Haba International Youth Robot Invitational, Sino -Russian Chinese Medicine Health Tour Cultural Activities, etc. The colorful and friendly communication activities have promoted China -Russia foreign exchanges through high -level interoperability, conference discussions, line mutual promotion, and promotional film interoperability.

Use platforms such as the "Travel Fair", "Harbin Fair" and "Provincial Travel and Development Conference" to promote tourism products. Add to the Heilongjiang Tourism Industry Belt Alliance and participate in the establishment of the Longjiang Eastern Tourism Industry Alliance. In 2019, the starting group of Shantou tourism in Shantou arrived in Hegang. In 2021, he officially joined the Wetland Tourism Alliance in the eastern part of Heilongjiang Province. Cooperate with the brothers and cities such as Yichun and Jiamusi, and cooperate with the province to form a "4+2" tourism alliance to create product lines and brands.

Source: Lottery News

- END -