WeChat is clear: You must not use this avatar

According to the WeChat account "WeChat Public Platform Operation Center" on August 12, recently it was found that more public accounts in the public account reminded the official news to induce users to click.

In order to avoid misleading and harassing users and give users a good experience, the platform is currently setting up the public account avatar settings.

For the public account to set red dots or numbers through the avatar, use counterfeit information to remind and induce users to click to view the public account. Once discovered, it will take measures such as deleting avatars and capacity ban on the public account according to the degree of violation.

Examples of specific violations

01

Avatar with official news reminder

Similar little red dots or numbers

Induced user clicks

02

The avatar has the word red

Such as "update" and "hot spots" and other words

Induced user clicks

Please follow the platform specifications of the platform

Check the rectification to avoid violations

Work together to build a safety, healthy and green

Platform ecological environment

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