Huang Wangwang: Show traditional culture in modern art to tell Chinese stories in sculpture language

As the fifth -generation inheritance of the Centennial Carving Family, Huang Wangwang has been influenced since childhood. More than thirty awards have been awarded above the Ministry of Expo. However, he still continuously pioneered and innovated, and cleverly integrated traditional carving skills with modern technology and modern art, and strived to make traditional carving art and culture further promote it. He tells Chinese cultural stories in the sculpture language and shows China's cultural charm.

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The craftsmanship of the century -old family

In 1987, Huang Wangwang was born in the family of woodcarving in Putian, Fujian. His uncle Li Fengrong and Li Fengqiang were the inheritors of Li's woodcarving art. Huang Wangwang, who grew up with agarwood ball as a toy, has seen the woodcarving arts of the elders of the family from an early age, which has repeatedly praised, inspiring his curiosity and love for the art of woodcarving.

Li Fengqiang said that in Huang Wangwang's youth, he practiced painting and engraving. Whenever you have a knife, you are inseparable from inheritance, orthodox and new, and shocked four.

Guo Chao Group Brand: Ding Yan

Guo Chao Group Brand: Simu Hall

In the eyes of outsiders, as the fifth -generation inheritor of the family of centuries of carving, it is taken for granted inheritance, but Huang Wangwang is not limited to this. At the age of 13, it is still a ignorant age for many people. Huang Wangwang began the "career" of agarwood sculpture. Huang Wangwang's most special teacher is his grandfather Li farmers. At that time, Li Farmers, as an outstanding sculptor in the local area, most of the sculptures such as Buddha statues, beams, and window flowers of the surrounding temples were from their hands. We are now diligent in 'craftsmanship'. "

The completion of a woodcarving work is more critical than to polish a sharp carving knife compared to the carving process such as embryo, repairing, and refined. Therefore, Huang Wangwang was grinded for three years alone. Starting from the grinding knife, you have to contact various carving processes. When you enter the factory, you have to do whatever you want. Huang Wangwang is an apprentice. Seven years later, he finally studied at his grandfather's permission. Opening your face is also the most important and difficult craft in the sculpture of the Buddha statue. At the age of 20, Huang Wangwang broke the boat and took all his savings in a dilapidated building. He said that more than 20,000 yuan was all his net worth at the time, and it was also a determination and courage of a young man to start his business.

Huang Wangwang's processing plant has been run for 3 years, and the business is good. It can sell tens of thousands of agarwood carvings every year. If you continue this extensive model, you may accumulate wealth quickly, but the cultural heritage in Huang Wangwang's bones allows him to see the "value" of carving art not only selling various types of carvings. Need a wider stage and shoulder a greater mission. "

Fusion:

The craftsmanship extends in the enterprise

Today, Huang Wangwang has many identities like the elders in the family: Master of Sculpture Art of Fujian Province, Executive Vice Chairman of the Fujian Agarwood Association, member of the Wood Carving Special Committee of the Chinese Arts and Crafts Society, Executive Director of the Fujian Arts and Crafts Association, Vice President of the Fujian Youth Entrepreneurship Promotion Association, vice chairman of the Putian Arts and Crafts Association, and founder of Guo Chao Group. However, deep in his heart, he is still the "craftsman" who inherited the art of carving. He still maintains the purity of the artist, and the "craftsman spirit" and "entrepreneur spirit" collide with a unique temperament on him.

"I can smell the wood and feel the temperature of the wood. I can see the wishes of the wood in the heart, so I am willing to refine it for a piece of woodcarvan and use my skills to show its beautiful soul." At the age of 17, he was at the age of 17. Take over the carving "The Pure Land of the Buddha State". The raw material is a piece of Malaysian agarwood, 1.2 meters long and 0.6 meters high. It looks like a mountain peak. Both sides are protrusions, which is not conducive to creation. A total of 416 are carved with a magic instrument held by each bodhisattva for a month. Wood will not speak. He has more than two years of work with this work in a 3 -square -meter workshop. He said that when Xiangmu, what it was, agarwood, Yaipai, rosewood, rosewood; and when watching it, it had vitality: leather, folds, annual wheels, scars, and colors were traces of life. The rituals of the years; the insight is that before the engraved, there is a fixed number in my heart. When the knife is really started, the result has been presented in the brain and heart. "If the mind is incorrect, the result must be wrong. This is also the essence of this carving skill as an intangible cultural heritage." At the same time, this is also the craftsmanship he inherited from the family.

Huang Wangwang said that art products should consider how to gain more sustainable and long -term development of how to integrate the spirit of craftsmen with entrepreneurship. He believes that this is the responsibility of the inheritor of the centennial carved family. "From the perspective of the market, I am not doing enterprises, but in service. As a carved craftsman, I just want to serve all customers. After being bigger, large groups. "Huang Wangwang said," I adhere to a kind of craftsmanship to explore how to create beautiful things and boutiques. Our products must meet the requirements of art, and we cannot tolerate crude creation. "In Huang Wangwang It seems that whether it is the inheritance of culture, or the identity switch between the craftsmanship and the entrepreneur, eventually return to a kind of exploration in the heart, and return to the service user. While recognizing the essence of the product, you can understand and feel the spiritual core of a Chinese. "

culture:

Traditional art walks into life

The sculpture has been inherited for thousands of years as an important part of Chinese traditional culture. As the inheritor of the century -old carving family, Huang Wangwang has his own understanding of Chinese culture and art.

"The inheritance of culture should be understood from the two dimensions of the spirit and material. Material inheritance is on objects. For example, a carved knife carved the art and cultural heritage of carving art. One by one that can be seen by the touching objects spread. "Huang Wangwang said," A slogan (slogan) of our family is called a century -old family. As a non -genetic inheritance, the spirit, culture, and art I inherited must be. Show by handmade works. "

"Life is also an important form of carving culture." As the carving workers are becoming more and more intense, Huang Wangwang has given more innovation for the research and practice of carving art. While traditional skills pay attention to the research, structure and wood mechanism of agarwood The pioneering spirit of the new era is an artistic interpretation. He said, "Chinese traditional art cannot be tall, nor can we only pay attention to Yangchun Baixue. The real people's art must be elegant and common, and the design ideas of Chinese elements and Hainan Baichuan will be used to turn intangible art into tangible products to make a modern sense of modernity. Fashion elements are integrated into the product, so that art is not just placed in art museums and museums, but returning to the public life. Such inheritance will have universal value. It will be widely passed down and will be inherited. "

After many years of exploration, Huang Wangwang integrates the carved traditional art into the products of Guo Chao Group, and organically combines traditional culture with modern trends. He said that the original sculpture was traditionally, and the subject matter was mainly Jiqing, auspicious, and religious. To inherit the traditional culture, we must keep pace with the times and integrate modern elements into traditional skills. The land is accepted by modern living habits. He hopes to bring more Chinese culture to the home of ordinary people, to the Chinese lifestyle, and to show the Chinese temperament and spirit from the inside out.

"The original intention of establishing Guo Chao Group is to create more beautiful things and use beautiful things to make life better." Huang Wangwang said, "Therefore, we must carry out culture with more high -quality brands and studios. Art exchanges. Nowadays, Guo Chao Group has achieved integration of production supply and marketing, and has also achieved the unchanged original intention: the beauty of life, the beauty of art, and the beauty of culture, and closely linked through the Guochao supply and marketing platform.

Fashion:

Let the youth feel the beauty of sculpture

In order to allow more young people to experience the beauty of traditional carving art, Huang Wangwang has been studying traditional Chinese culture with agarwood. He cleverly combined agarwood's carving skills and modern trends to create his own agarwood jewelry brand: Ding Yan. He hopes that one day in the future, foreigners will study Tiffany's cultural meaning behind Ding Yan behind China, like we will understand Tiffany's culture. Focusing on the inheritance and promotion of agarwood culture, the development of agarwood cultural and creative products, in 2019, Huang Wangwang founded Guo Chao Group, which includes Simu Hall, Yunshui Mountain Fang, Ren Yongxing, Listening to Xiangyin, Ding Yan and other agarwood brands It covers the fields of agarwood carving, high -end collection, fragrance production, fragrance culture, jewelry design and other fields.

In order to do a good job in the inheritance of non -heritage culture, Huang Wangwang continued to explore new models, embraced new changes, and promoted the spread of carving culture in places where young people pouted. The National Chao Group has established long -term cooperation with IP such as the Palace Museum and National Treasures. Huang Wangwang also takes Fujian's "Fu" culture as its core, combined with the spread of China's "fragrant" cultural lifestyle, and drives and innovative "fragrant" cultural and creative products. With the rapid outbreak of the live broadcast, Huang Wangwang saw a new development opportunity. He personally introduced the products to the audience in the live broadcast of "Everything can be disk · China Good Agarwood", carved agarwood works for everyone at the scene, and also performed with the performance. At the same time, the artist Li Yugang discussed agarwood culture together in the live broadcast room, while bringing the Agarwood art feast to the audience, the live broadcast promotion also increased the development of China's "fragrant" cultural industry and the implementation of Fujian agarwood cultural industry.

"Whether online or offline, Guo Chao Group is committed to the in -depth experience of users." Huang Wangwang said, "We have been deeply cultivated offline for 15 years, and 2022 is the first year of Guo Chao Group. It was born this year. The epidemic allows us to think more deeply about the business logic from offline to online, and how to reach users, enhance experience, tell brand, and spread culture. In the Internet era, this is our art product entering Thousands of households and sustainable development must be. "Huang Wangwang sculpting works:" Alpine and Flowing Water "

Huang Wangwang carving works: "Longteng Shengshi"

Huang Wangwang sculpting works: "The Three Friends of the Year of the Holding Fragrance Ruyi"

It turns out that adding a sense of fashion and agility to agarwood products is a very good way to attract young people to become interested in traditional culture. On May 22 this year, the live broadcast of Douyin's "Everything can be disk · China Good Agarwood" was officially kicked off at the Guochao Xiang Museum (Douyin), which set a sales of 136,1149 yuan, the highest number of online people 4,467, UV Value (thousands of viewing transactions) reached 3922.34 yuan, setting a record for the purpose of the Douyin platform agarwood. According to Crowei's data, in the past ten years, the number of "Guo Chao" entries has risen 528%on the e -commerce platform. As my country's comprehensive national strength has continued to increase, and the influence of Chinese culture in international expansion, the national self -confidence of the youth generation is gradually increasing, and the concept of national tide and national tide products have flourished.

National tide:

Chinese craftsmanship becomes a world trend

"The long and long Chinese civilization and the profound national culture are the treasures of our country, the foundation of our cultural and artistic enterprises, and the pride of my inheritance as a non -heritage culture. Out of the brand and make value, let the world understand Chinese art carvings. "Huang Wangwang said," Making Chinese carving art into a trendy culture of the world is the cultural self -confidence of our sculpture art, and it is also the "national tide 'two. The origin of the word. "

Some art people will be paranoid. If you interpret the extreme from another aspect, this is also obvious in Huang Wangwang. He not only carves the art of art, but also pursues the extreme of the market and products. In the process of continuous changes in the market environment, many new technologies and new models will be generated. "What we need to do is to understand the market and deeply cultivate the market, including deepening brand, deepening products, and deep cultivation of thinking. In the professional field To resonate with users, it is possible to approach the extreme infinitely. "

For the future, Huang Wangwang is full of confidence. He believes that as China is getting stronger, the development prospects of the Chinese cultural industry will become more and more broad. Services such as traffic incubation and platform operations can empower each other to promote Oriental culture. At present, Guo Chao College has provided traditional Chinese culture training, including tea ceremony, incense, flower arrangement, hanging painting and other furnishing arts, public space creation design, etc. Guo Chao Tourism is an exploration of vision and improvement of thinking. In China and Southeast Asia and other places, this cultural tourism experience combined with tea and fragrance is a very popular cultural tourism service. Flow incubation is an entrepreneurial platform operating by Guo Chao Group. It attracts more young people who want to start a business to join Guo Chao Group, explore the spirit of Chinese culture, promote the value of Chinese culture, spread the beauty of Chinese culture, expand the market space of the Chinese cultural industry Many entrepreneurs are together to build a more systematic and standardized platform to help each other and serve more users.

Looking at the world, all products that can be widely accepted in the world have high quality standards and process standards. Huang Wangwang said that wanting to make Chinese carving cultural products really go abroad, "we will work hard from all aspects, but the unchanged goals and original intentions are to make Chinese culture go to the world and become the trend of the world."

(Source: Fujian Daily · New Fujian client editor: Wu Wei)

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