The list of prefabricated dishes in 2022 is released!On the trillion track, who is leading?

The list of "Prefabricated Cuisine Leading Enterprises in 2022" is released. What are the characteristics of the 50 pre -production leaders selected? On the trillion track, who is leading the industry?

On August 11, 2022, the release of the "Salon of the Catering Industry Development Trends and the release of" 2022 China Catering Industry Ecological White Paper "jointly arranged by the CITIC Industry Research Institute and Shanghai Bohua jointly ended.

It is worth noting that this event grandly announced the "Second Chinese Catering Industry Red Bull Award".

In the past two years, as a large air outlet in the catering industry, prefabricated dishes have attracted much attention from the market, and have given birth to a group of leading companies with strong basic and competitive advantages. The "Chinese Catering Industry Red Bull Award" review committee adheres to the principle of openness, fairness and justice, adopts a method of combining quantitative and qualitative, and invites many professionals in catering and related industries to conduct scientific and objective evaluations of prefabricated vegetable companies to make scientific and objective evaluations After a number of links such as sea election, preliminary review, and review, 50 "Second Chinese Catering Industry Red Bull Awards -2022 Pre -Maternal Religion Leading Enterprises" were selected from many prefabricated companies.

Deserved! 50 companies on the list "2022 Pre -Restaurant Leading Enterprise"

The "Chinese Catering Industry Red Bull Award" review committee, based on industry brand big data, formulated an objective and fair selection standard. This standard consists of 4 dimensions including the basic strength index, the goodwill communication index, the science and technology innovation capability index, and the business value index.

As one of the core awards of the Red Bull Award, the "2022 pre -production leader enterprise" aims to tap the 50 leaders in the field of prefabricated vegetables in the field of prefabricated dishes.

Among the 50 pre -production leading companies on the list, listed companies accounted for 38%. A total of 19 listed companies were on the list, namely Anjing Food, Chunxue Food, Deleis, Fengxiang Foods, Fucheng, and Gai Shi Food, Guolian Aquatic Products, Haixin Foods, Huifa Food, Ligan Food, Long Da Food, Qianwei Central Kitchen, Sanquan Food, Shengnong Development, Shuanghui Development, Mi Zhixiang, Xiantan Co., Ltd., Xizi Island and Huaying Agriculture Essence

Among them, 17 A -share listed enterprises, 1 listed enterprise (Fengxiang Food) of the Hong Kong Stock Exchange, and 1 listed company (Gai Shi Food).

Judging from the distribution of the registered place of the list of companies, 68%of companies are distributed in coastal areas. Among them Followed by Henan Province, there were 5 companies on the list, 4 in Shanghai, and 3 companies on Liaoning, Jiangsu, and Sichuan.

From the perspective of the volume of the enterprise, these 50 pre -production leaders, the largest sales companies have exceeded 10 billion yuan, and the smallest enterprise sales are also 200 million. Among them The amount exceeded 1.5 billion yuan.

From the perspective of the main attack channel, the 50 companies selected as "2022 pre -production leaders" are mainly based on B -end supply companies. Only a small number of enterprises are mainly C -ends, such as Zhixiang, Xinliangji, and Zhenwei Xiaomei. Garden, Jia Guolong Kung Fu vegetables. At the same time, some prefabricated vegetable companies have begun to take care of both ends of B and C. They use B -end to make sales volume, C -end as brands, represented by good, cold food, etc.

Generally speaking, the current prefabricated vegetable track "Fighting Fighting", the brand power of 50 "2022 prefabricated vegetable leading enterprises" is very strong. The comprehensive strength of the maintenance of enterprise fundamentals, brand attention, and comprehensive evaluation in the industry has reached all the dimensions. Higher level.

In addition, in terms of management, brand image, product innovation, market share, etc., they are among the best. Among them, the prefabricated leading companies such as Sanquan Food, Anjing Food, and Xinliangji have a very high brand awareness in related market segments, and the products are loved by consumers.

The industrial chain link is complicated, and the leading enterprises have comprehensive strength

The prefabricated vegetable industry is connected to the field and the consumer dining table. The entire industry chain covers several major modules such as planting/cultivation, procurement, warehousing, production, distribution, inventory, business, and supply chain. Essence

Among the 50 pre -production leaders on the list, 85%of the enterprises have a complete industrial chain system, mature self -built factories and prefabricated dishes brands, and relatively complete sales channels. Strong production capacity, strong supply chain integration capacity, and strong comprehensive strength.

Photo source: Photo Network

In addition, for different consumer groups, these companies can also grasp market demand, tap market segments, provide rich product category combinations to meet consumer needs.

15%of the companies in the list are raw material supply chain companies. The raw material supply chain enterprise has grasped the air outlet and extending the industrial chain, which has become an important force for the development of prefabricated track tracks. For example, the old agricultural, forestry, animal husbandry and fishing enterprises such as the National Lianlian Aquatic Products, Pupzi Island, Shengnong Development, Huaying Agriculture, Dragon Food, Asian Fisheries Port, and Hengxing Group have high -quality raw materials for fresh meat and poultry fresh aquatic products, and they all test water prefabricated capes.

Circuit financing is hot, and companies with high growth potential index are more popular with capital

The prefabricated dishes are hot, and the number of industry financing has also exploded.

△ Figure: Red Meal Industry Research Institute

According to the big data of the red meal, from 2021 to the first half of 2022, there were more than 40 financing projects in the prefabricated vegetable field. The first stock of the dishes ". Needless to say, the prefabricated vegetable industry has ushered in the "honeymoon period" with capital. After statistics, the Red Meal Industry Research Institute found that companies with high growth potential indexes are more popular with capital. This is also fully reflected in the list of "prefabricated vegetable leading enterprises in 2022".

Taking Shanghai Hairui Food Sales Co., Ltd. as an example, its brand Zhenwei Xiaomei Garden was established in July 2020 and cut into the prefabricated vegetable track in just two years. Capital, Zero -1 Investment, Devol Brothers and other well -known institutions have invested 4 times. The recent two financing has accumulated over 100 million yuan, and it has become the "darling" of the capital industry.

China Plant Protein Food Technology Enterprise Shenzhen Weekly Snack Food Technology Co., Ltd., its Series B financing is as high as US $ 100 million, led by Chunhua Capital, Professor Zeng Ming followed up, and old shareholders Joy Capital, Jingwei Venture Capital, China Speed ​​China, China, China, China, China, China, China, China, China, China, China, China Yunjiu Capital's investment has attracted much attention from the industry.

In addition, among the 50 prefabricated leaders on the list, the proportion of financing brand has reached 12%of the financing, and a total of 6 companies have received financing in the past two years. Among them, the amount of financing of Zero, Zhenwei Xiaomei Garden, and Wang Jiadu is a large amount of financing.

Conclusion

Since 2021, the biggest venture on the catering industry is prefabricated dishes. Policies are promoted, capital -ended, industry -ended, and gradually accepted by consumption. China's prefabricated vegetable industry has entered a node for production and sales. More and more corporate brands have joined cross -border, and generally present a "scuffle" pattern.

According to data, the overall scale of the prefabricated vegetable market in 2021 has exceeded 340 billion yuan. If the growth rate of 20%per year, the next 3-5 years, this track is expected to exceed trillion. In terms of share, the C -end occupies a 20%market share.

This time, the "Chinese Catering Industry Red Bull Award" review committee selected the "Second Chinese Catering Industry Red Bull Award -2022 prefabricated vegetable leading enterprise", which aims to allow industry insiders and consumers to better understand prefabricated prefabrication The vegetable industry.

In the future, prefabricated dishes will conduct in -depth analysis of the 50 pre -production leaders on the list one by one, so stay tuned.

From the perspective of brand changes in recent years, temporary leading lead does not mean forever leading. As long as the development of enterprises is slightly slack, it is likely to be replaced by better companies.

Therefore, for prefabricated vegetable companies, it is the king to maintain a forgiving heart and keep to refining its own brand power. The Institute of Red Meal Industry Research Institute and prefabricated dishes, I also sincerely look forward to more and more prefabricated vegetable companies that can emerge, and more high -quality brands can win the "prefabricated vegetable leading enterprise"!

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