Cross -provincial travel accurate "melting" ｜ "granularity" is thin and cross -provincial tourism

According to Wang Xuefeng, the director and associate professor of the School of Economics and Management of Beijing Jiaotong University, the "melting" mechanism of cross -provincial tourism "fuse" has accurately arrived in the county, which marks a major change in the "melting" mechanism of cross -provincial tourism. The recovery of the industry. This mechanism has indeed achieved some results from the perspective of implementation. First, the scope of "melting" across provinces is adjusted to the current county -level administrative region. The policy flexibility is higher, which makes the destination that has been silent for nearly half a year has a new vitality, especially the long -term destinations. Summer tourism in Hainan, Inner Mongolia and other provinces and regions and municipalities is the best proof of this policy implementation. Second, while restoring opening up in an orderly manner, localities have continued to increase relief assistance, and take multiple measures to boost the tourism industry. Promote the acceleration of the cultural tourism industry. "This policy has greatly boosted the industry confidence, and injects a psychedelic agent into the travel agency industry that is in a huge dilemma. It also injects vitality into the liquidity of the tourism market, stimulates the willingness to travel, and has a certain amount of recovery of passenger flow. Promote the role. "Wang Xuefeng said.

Speaking of the role of this mechanism in the future, Wang Xuefeng said that from the long run, although the tourism industry is affected by the epidemic, the huge demand for consumers has not changed, the huge potential of the development of the tourism market has not changed, the tourism industry is high, the tourism industry is high, and the tourism industry is high. The trend of quality development has not changed. He believes that the adjustment of the "melting" mechanism of inter -provincial tourism "melting" mechanism has changed the scope of the impact of the epidemic on the inter -provincial travel business of the epidemic, and it is more important to form a more accurate and scientific atmosphere in the society. The changes in the mentality of travel have a positive effect, and it will have a substantial boosting effect on the industry.

"In the context of the country's stability and precision prevention and control, the domestic tour market officially entered the" local epidemic situation, which does not affect the normal operation of the national tourism market '. This new normal. "Wang Xuefeng proposed that" whether the cross -provincial tour can really 'swim ", in addition to policy guidance, the key depends on the formulation of local policies. Try to unify at the local level, this is also the key to cross -provincial recovery. "

In this regard, Wu Dongzhang, deputy dean of the Institute of Cultural and Creative Development of Tsinghua University, also believes that precise "melting" is a wisdom of the generalization of the epidemic prevention and control below. "In addition, comprehensive measures such as the promotion of normalized nucleic acid detection, the cancellation of the communication itinerary card star mark, and the shortening of the time of isolation observation have greatly promoted the recovery of summer tourism and improved the ability to coexist the cultural tourism industry and epidemic. "

According to the analysis of Xun Dongzhang, from the perspective of randomly sampled tourist places, this measure has received good results. As of now, the summer passenger flow of the area has been the same as last summer. As a summer resort, its various rooms are difficult to find, and the number of tourists outside the province has reached nearly 80 %. Preliminary analysis, due to the implementation of the precise "fuse" policy, the impact of the epidemic from 2021 was fused in a large area of ​​the province in the province and turned to the current and county -oriented plaques. Both are greatly reduced. This measure significantly reduces the anxiety of tourists travel and promotes the increase in the radius of tourists. "Tourism, as part of the people's good life, has become increasingly incomparable under the normalization of the epidemic, and people's willingness to be depressed can be released in the summer period. It is also due to the further precision and intelligence of epidemic prevention policies. "Xun Dongzhang said.

"Compared with the ruthlessness of the epidemic in the summer of 2021, tourists are expected to continue the glory of July in August this year. It is expected that remote inter -provincial travel heat will continue until mid -August. The impact of the policy will increase the proportion of the province. "Wu Dongzhang told reporters that the precise" fuse "in the future can be" precise "to smaller particles, which is worth looking forward to.

"China Culture News" on August 13, 2022

The 1st version published a special report

"" Granularity "is thin and cross -provincial"

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Editor -in -chief: Chen Xiaoyue

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