Promoting the Style Revolution and Strengthening Effective Construction · Typical Quotation | Chuxiong Nanhua County: Embroidered needle embroidery to get rich industries

August 13

"Yunnan Daily"

"Promote the style revolution and strengthen efficiency construction

Typical Quotation Series Report "Publishing Article

"Nanhua County: Embroidered Needle Embroidery Extraordinary Industry"

Praise the Chu Xiong Yi Autonomous Prefecture Nanhua County

Sell ​​the exquisite embroidery to all parts of the country

Let Yi embroidery a big industry for helping farmers increase income

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Bleak

In recent years, Nanhua County, Chuxiong Prefecture has taken Yi embroidery as an important industry for agricultural income to increase income. It has adhered to government guidance, corporate leadership, and the participation of the masses, so that the masses, especially the people of poverty alleviation, disabled, and some people who cannot work normally due to family reasons, etc. Special groups can be able to eat and achieve hard work and get rich.

In the promotion of work style revolution and strengthening efficiency construction, Nanhua County established a special class of the national embroidery industry and national cultural inheritance and development work, and conducted field visits to ethnic embroidery enterprises and individual households registered in the county. Industrial development ideas, through the "first -hander" investment promotion, sell exquisite embroidery to all parts of the country, and make Yi embroidery a large industry for farming to increase income.

Yixiu inheritance

Help guide

Yixiu Industry has become a choice for poverty alleviation and disability

Entering the embroidery processing plant of the Caicai Yi Embroidery Culture Communication Co., Ltd. in Nanhua County, the busy embroidered girls are rushing to make orders from Fujian. "We can make profitability by helping the guidance of governments at all levels, and at the same time drive the masses to increase their income." Ding Lanying, the company's general manager, said that in 2021, the company's output value reached 15.127 million yuan, of which the salary paid to the embroidered mother reached more than 1,200 million yuan.

Since its establishment in 2014, Colorful Yi Embroidery Company has jointly established a demonstration base for poverty alleviation with the Disabled Persons' Federation of Nanhua County, and has been remotely remote in South China County and Hongtongpo, Malaysia Street, Rabbit Street and other remote through the Shanghai -Yunnan cooperation project through the Shanghai -Yunnan cooperation project. Township has eight poverty alleviation workshops. Today, the company has carried out the 207th issue of the Yi embroidery skills inheritance training course. It has 1,4183 embroidery workers, and the radiation has driven more than 780 farmers in more than 60 villages (communities) in Nanhua County to carry out embroidery production. From small to large, from weak to strong, it has gradually become a national embroidery leading enterprise in Nanhua County.

"The company now has 2028 embroidery maiden, of which 78 people with disabilities are embroidered." Ding Lanying told reporters that left -behind personnel who could not go to work for some of the poverty alleviation population, some of the people who could not go to work because of family reasons, and the company calculated the reward as a piece of piece by counting, embroidered the embroidery, and embroidered Workers can be concentrated in embroidery in the poverty alleviation workshop, or they can complete the embroidery at home. Flexible work methods have enabled these special groups to increase employment at home.

In order to effectively solve the problems of insufficient embroidery workers and low level of skills, Nanhua County does a good job of industrial services, conduct skills training, and provide practical support for enterprises and Yi embroidery practitioners. At present, the county has cultivated 184 outstanding embroidery maiden and 15 senior teachers of hand -embroidery production workers in Yunnan Province. In Chuxiong Prefecture, there are 47 senior embroidered maiden Zhongnanhua County.

Xie Qiongfen, the villager of the Yangjie Villagers in Magna Town, Nanhua County, has a disability in the villagers of the villagers in the villagers of the villagers in the villagers of the villagers in the villagers of the villagers in the villagers of the villagers in the villagers of the villagers in the villagers. From 2014, the poverty alleviation demonstration base of the poverty alleviation of the disabled in the colorful Yi embroidery was learned. Yuan. Liu Ziping, a 19 -year -old hearing -impaired girl in Majie Town, Nanhua County, has not had a fixed job after graduating from a special school. After studying Yi embroidery skills at the embroidery processing plant of colorful Yi embroidery culture communication Co., Ltd., it is now able to independently complete the more complex embroidery, and the monthly income reaches more than 4,000 yuan. "Thanks to Teacher Ding Lanying for their careful guidance, so that I can work in Yi embroidery and support myself with her own hands." Liu Ziping expressed her inner movement in sign language.

Represented by the colorful Yi embroidery culture communication Co., Ltd., at present, poverty alleviation households with embroidery workers in all homes in Nanhua County have achieved continuous and stable income. There are 2,314 poverty alleviation households engaged in Yi embroidery processing and 197 people with disabilities embroidery workers. Essence Now, more and more local rural people have joined the process of Yi embroidery, and there are many "embroidery". The sales of the county Yi embroidery industry have continued to grow for three consecutive years.

Data map Chu Xiongyi embroidery. Photo Conferry of the Propaganda Department of Chuxiong State Committee

Special Class

Helps the innovation and development of the national embroidery industry

Yixiu Industry has burst into vitality in Nanhua County. A large number of ethnic and folk Yi embroidery enterprises have sprung up like mushrooms. Nowadays, there are 8 companies engaged in Yi embroidery processing, 48 shops operating Yi embroidery, and Yi embroidery professional cooperatives 4 There are 58 e -commerce sales entities.

"In April of this year, Nanhua County launched a special action of the five major actions of the Great Style Revolution to Inspection and Speed ​​Speed ​​Bidding. Combined with the actual development of the county's industrial development, the national embroidery industry and national cultural inheritance and development work class was established. , Make every effort to promote the national embroidery industry to be stronger and bigger, "introduced Zhou Xingyun, deputy director of the Nanhua County Efficiency Office. After the establishment of the national embroidery industry and the development of national culture inheritance, Nanhua County has selected a leader at the office as a special class leader to set up an office in the Nanhua County Cultural and Tourism Bureau to equip staff. Based on the development of the industry, Integrate the strength of 6 relevant departments including cultural tourism, human society, women's federation, Minzong, and Rural Revitalization Bureau, and make every effort to promote the rapid development of the national embroidery industry.

"Since the establishment of the special class, we conducted a systematic investigation of the Yixiu Industry in Nanhua County, forming the" Report and Preliminary Development Ideas Report on the Development and Preliminary Development of the Yi Embroidery Industry in Nanhua County ". In -depth discussions of product design, promotion and marketing, etc., and initially clarify the ideas of industrial development. In the future, we will strengthen the development and design capabilities of Yi embroidery products, improve the management capabilities of Yi embroidery production and enterprise, and improve the marketing capabilities of Yi embroidery brands. The county's ethnic embroidery industry. "Qu Xu, deputy county chief of Nanhua County and deputy county chief of Nanhua County, the national embroidery industry and national culture inheritance and development work team. In June of this year, the secretary of the Nanhua County Party Committee led the team to organize a delegation to carry out investment and inspection and study of Yi embroidery in Fujian and Xiamen to find the organic combination of marine culture and Mazu culture in coastal areas such as Yi embroidery and Fujian. In other ways, high -end Yi embroidery products are transported to the coastal areas.

On the occasion of the Mid -Autumn Festival, Southeast University jointly launched the Mid -Autumn Festival Gift Box for the "Non -Heritage Embroidery+Local Products" Mid -Autumn Festival gift box, which selected the matching of high -quality agricultural products and Yi embroidery products in Nanhua County to broaden market demand. Qu Xu said that in the next step, it will make full use of Southeast University's designated assistance opportunities. Innovative design will have more embroidery products with more times, so that the traditional technique of Yi embroidery can be more suitable for the needs of modern markets.

Yi embroidery products. Huang Yanchun Photo

Short review

The development of Yixiu Industry in Nanhua County has both overall planning, but also changes the detailed style of the blueprint. There are also personal follow -up services for work class. Each stage, every link shows the style revolution, New weather and new actions of effective revolution. In the process of the development of the Yi embroidery industry, government departments relying on leading enterprises to provide technical training for poor households and disabled people to build files, not only helping companies solve employment problems, but also accurately help and help farmers to help build files to establish files. Special groups such as poor households and disabled people have improved their self -development capabilities, effectively consolidated and expanded the effective connection of the results of poverty alleviation. The industrial development has led to more people's employment income, allowing the bonus of economic development to benefit more people.

Grassroots

Nanhua County Cultural Tourism Bureau Xu Decun:

Since the establishment of the county's national embroidery industry and national culture inheritance, the combination of non -heritage protection and cultural and creative development. In promoting the development of the national embroidery industry, it attaches great importance to the inheritance and protection of intangible cultural heritage, and the Yi costumes embroidered by Yi embroidery embroidery embroidery embroidered by seed embroidery, spiral embroidery, and needle embroidery are rated as national intangible cultural heritage. The construction address of the South China National Embroidery Exhibition Center was selected. In the next step, while the protection of intangible cultural heritage, it will further increase the publicity of ethnic embroidery products in our county, broaden sales channels, establish online live sales rooms, and use online live broadcasts to increase product sales.

Peng Zongwang, a disabled "embroidery Lang":

I am 33 years old. At the age of two, I was disabled due to the dysfunction of both lower limbs caused by high fever. I have three levels of physical disability. At present, there is only elementary school culture. After relocating to the currently living in Nanhua County poverty alleviation and relocation and resettlement point and Runjiayuan Community, I saw the busy embroidered girls in the Yi embroidery poverty alleviation workshop in front of the house, and some were the disabled as me. Work. With the encouragement of everyone, in 2020, I started to learn simple embroidery, becoming one of the few "embroidery" in the county. The average monthly income of the poverty alleviation workshop in the embroidery processing plant can be more than 1,000 yuan. The life is guaranteed, and it is no longer a burden on the family and the burden of society.

Written: Lu Jin

Source: Yunnan Daily

Edit: Guo Chenze

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