There are fireworks with fast food

As the pace of life accelerates, and the increasingly fiery home economy and the lazy economy, it is convenient for foods to win the favor of consumers with its simple and fast characteristics. However, it is difficult for traditional convenience foods to meet the needs of consumers to eat food all over the place, and more new types of fast foods have continued to emerge. Among them, rice noodle products are rapidly becoming consumers' hearts and enriching the type of fast food industry.

First of all, fast food is developing rapidly from low -end to mid -to -high -end. From a few dollars a bag of instant noodles, to dozens of dollars of "net red" rice noodle rice, side dishes have also developed from a few pieces of dehydrated dried vegetables to full of meat and vegetables. It is convenient to eat new products, and the multiple choices have greatly improved consumers' shopping enthusiasm, and the per capita consumption amount increases by 13%year -on -year.

Secondly, the characteristics of fast food landmarks are becoming stronger, which has become the convenient choice for consumers to taste regional specialty food. The development of prefabricated vegetable technology has enabled various types of fast foods in the past two years to include most of the food in the South China Sea. While maintaining the original flavor, it allows consumers to easily make fireworks and strong hometown flavors on earth. Taking "Fan Fan" as an example, the rice noodles across the country have many categories and branches. Almost every province's rice noodles flavor and production process are different. The local marks are obvious. Relying on local characteristics and cultural advantages, rice noodle fast food has achieved rapid sales growth in both the finished products and raw materials. Among the fast -food finished products, the turnover of Guangxi snail powder accounted for over 50%, and Sichuan -Chongqing hot and sour powder and Nanchang mixed powder followed; among raw materials, Hunan rice noodles, Sichuan rice noodles, and Jiangxi rice noodles are more popular.

Thirdly, from the characteristics of consumption, the convenient food consumption amount of economically developed provinces such as Beijing, Shanghai, and Guangdong ranks among the forefront of the country. The convenient food turnover of the first -tier cities increased by 115%year -on -year, becoming a fast -growing market. In addition, the sales concentration of Xinjiang fried rice noodles, Sichuan -Chongqing hot and sour powder, and Guangxi snail powder powder is relatively low, which means that the sales expansion of sales in the country is more considerable; while the audience of Nanchang and Changsha mixed powder are mainly concentrated in some heads Provincial province.

As the types of speed foods continue to increase, taste, convenience and nutritional components are increasingly watched. From the perspective of product evaluation, consumers are most concerned about product taste, followed by the degree of convenience of consumption. On the basis of maintaining product quality, fast food companies still need to continuously improve the taste of product taste, preferred formulas and ingredients to meet consumer multi -level needs. (Edit Li Chuang)

Source: Economic Daily

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