Why does a bowl of Longjiang pig feet become Shenzhen specialty?

After 95, Yu Jie runs a pig's foot restaurant in Shenzhen

□ "Deep Drifting" girl ordered a bowl of pig's feet on the hot searches, saying that it is delicious and heals the body and mind

□ There are only 4 pork elbows with more than 200 pounds of pigs.

□ In summer, Shenzhen pig foot rice takeaway rose 46%.

Text/Yangcheng Evening News all -media reporter Shen Tingting Picture/Interviewee provided

Since August 10, the story of a "deep drifting" girl interacting with pig feet merchants resonated on Weibo and boarded the hot search in Shenzhen. The girl's internship was over, and the last day before leaving Shenzhen was a bit sad, but was unexpectedly moved and comforted by a pig's foot rice takeaway: "This is a meal that I eat in Shenzhen ... Pork feet meat It ’s delicious. I did n’t expect that such a price can buy such a affordable meat." The merchant encouraged the girl to say: "Life ups and downs! If you are frustrated, there will be, and you will find that you will grow up bravely."

Zhang Xiaoxiao, who was in his 30s, resonated with this. After graduating from college, she worked hard for nearly 8 years. The most visited was the pig's feet downstairs. A set of twenty or thirty pieces, meat, dishes and soups, which are delivered in about 20 minutes. No wonder many netizens said: "Longjiang pig feet is Shenzhen's specialty. A bowl of pig feet rice, eat the romance of Shenzhen people."

The fantasy drift of a pork elbow

Summer pig feet rice sells 2.37 million copies

Pork splitter 10,000 monthly salary should not be required

Summer is high temperature, and more and more Shenzhen people choose to stay in the air -conditioned room and order a pig's feet for takeaway. According to Meituan data, from May to July, since the summer, the sales volume of Shenzhen pig feet rice has increased by 46%from spring, and the sales of pork feet canteen food packages plus takeaway sales up to 2.37 million. %. Especially popular restaurants such as Xu Dachuan chopped pepper pork feet, splendid Longjiang pig feet, Huaqiang Longjiang pig feet (Shenfang shop) and other popular restaurants.

Powerful consumer demand has also stimulated changes in the supply side of the pork market. Mr. Zhuang is the business director of a pork processing plant in Shenzhen. He told Yangcheng Evening News all -media reporters that since the summer, the consumption of pork feet has continued to boost, and the purchase volume of raw materials such as pork elbow, pork, etc. Increased, catching up with the peak period, the pork elbow often was out of stock, showing a state of insignificant supply.

"A pig has only 4 elbows, and the ceiling of the daily capacity of the factory can process hundreds of pigs. The full calculation is thousands of elbows." Mr. Zhuang said that the current processing plant is mainly based on Meituan's catering supply chain platform - - Quick donkey purchase cooperation, priority to meet the daily procurement needs of fast donkeys catering customers and supply of raw materials.

Mr. Zhuang told reporters that pork elbow is the core raw material of pig feet rice. The key is to burn hair and accurately control the fat ratio of the part. The supply chain platform has high requirements for the standardization of the product. Each knife of the pork splitter should pay attention to the severity of the knife method. For more than 200 pounds of pigs, the final divided pork elbow finished bone exfoliation weight should be controlled at 4 pounds, and the proportion of fatty meat should be about 20%. Such products reach the hands of merchants, which will reduce the workload of many subsequent processing, which is conducive to the standardization of the finished product of pig feet.

Shenzhen people's love and favor of Pig Foot Rice have also led to employment opportunities upstream. Mr. Zhuang introduced that since entering the summer, the pork splitter in the factory has often worked at full load. In order to realize the continuous supply of pork elbow products, the factory has recently recruited pork splitters, and ordinary masters eat them. The monthly salary is between 8,000 yuan and 10,000 yuan. This is a job of eating with strength. You need to endure hardships, can stay up late, and pay attention to skills. "

Fresh meat from the factory to the dining table is the fastest 7 hours

Pig feet running out "Shenzhen" speed

At 1 am on August 11th, a refrigerator with thousands of pounds of fresh pork elbow and pork was slowly drove out of a pork processing plant in Longgang, Shenzhen, and then rushed to a supply chain platform in the warehouse in Shenzhen to enter the warehouse to enter the warehouse to enter the library Sort. Three hours later, the "relay rod" of the fresh pork elbow was passed on to the delivery service driver. They drove the truck and separated their heads to the large and small pigs restaurants in various districts and counties in Shenzhen. At about 6 am that day, the earliest fresh pork elbow and pork were delivered to the merchant's back kitchen. The merchant was cleaned and then drowned.

The strong consumer demand has driven the local supply to speed up. With the help of the catering supply chain platform, fresh meat only takes 7 hours from the factory to the table.

Yu Jie is a "post -95s" and has been selling pig feet in Shenzhen for almost six years. His shop opened at No. 222, Pingshan Village, Taoyuan Street, Nanshan District, and named it "Ji Zhi Deep Pig Foot Rice". Yu Jie told reporters that in the early days of opening the store, he had to ride an electric car to the surrounding vegetable market every day to purchase pork elbow, burning hair and cleaning, cutting pig feet in the store, and the only wish on weekdays was to sleep well. Essence

Three years ago, Yu Jie came into contact with the online supply chain platform, and a small store had digital purchasing helpers. "The platform helped the store to solve the time -consuming procurement work. As long as the order is settled before 11pm, there will be a special person to send the goods to the store the next morning. I can sleep at least two hours in the morning." Yu Jiejie said laughingly. Today, Yu Jie's shop has a stable monthly takeaway order from 4,000 to 5,000 orders, and the monthly income is tens of thousands of yuan. A small store carries the life and hope of the family in Shenzhen. The relevant person in charge of Meituan Kuake Donkey purchased South China region said: "In recent years, we mainly cooperate with local large and medium -sized processing plants in South China to start with the standardization and safety of ingredients, and open up digital distribution links. On the one hand, to provide food merchants with supply sources Fresh products such as pork, vegetables with more stable quality and price; on the other hand, by providing one -stop distribution services that do not go home and deliver, help merchants save 2 hours to 3 hours of purchasing time. Reduce the burden from the supply chain level and bring a bowl of better pig feet to consumers. "

Standardized industrial chain counterfeit Shaxian snacks

"Longjiang Taste" on the line

According to Meituan data, whether it is order volume, transaction volume or store number, the growth rate of pig feet rice running far from the meal of rice. In 2021, the order volume of the Meituan takeaway pig's foot rice exceeded 70 million, and the Tang food store with pig feet rice was 41.6%year -on -year.

"In 2022, affected by the epidemic, the traffic traffic of the catering store is affected. We currently understand that the physical store in Longjiang Pig Foot Rice in Shenzhen and Guangzhou basically relies on online sales, and takeaway accounts for a large proportion." The birthplace of pig feet, Longjiang Town, Huilai County, Guangdong Province, Tang Maohui, Secretary -General of the Longjiang Pig Foot Industry Association.

It is understood that the association plans to lead the local government to create a pig -foot rice industry park, uniformly uniform the craftsmanship of braised pork feet, standardize formulas and technologies in all aspects, and promote all aspects of the formula to form an industrial chain through a cold chain.

The help of the Internet and digitalization is improving the circulation efficiency of the entire pig's foot rice industry. Tang Maohui said that Longjiang pig feet have deeply cultivated the South China markets such as Guangzhou and Shenzhen, and now gradually expand to the northern market. Relying on the original ecological model of market procurement, hand -made halogen and supply, 500 pounds of pork elbow daily production of single stores usually reach the limit, which cannot keep up with increasing consumer demand. Therefore, the acceleration of the industrial supply chain and the standardization of products are imperative, which will effectively help Longjiang Pig Foot Rice developed like "Shaxian Snacks" and "Liuzhou snail powder".

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