Playing "Mars Travel", the "Light Annual Plan" of Poor Travel Network ended perfectly

China Well -off News reporter Yuan Shuai broke 1 billion in the box office in 3 days, and the box office broke 2 billion in 10 days. The explosion of "Lone Moon" once again ignited the public's expectations for domestic science fiction films, and also set off a wave of aerospace tourism in China. On August 12, the 2022 "Light Annual Plan" jointly concluded jointly concluded by the Poor You.com and Mars 1 Base (Gansu Jinchang). This event attracted more than 130,000 users to participate, and finally screened 50 lucky people who could experience "Mars Life" for 3 days and 2 nights for free. As the youth cultural IP of the poor travel network, this year's "light year plan" once again leads the new trend of travel, bring new travel gameplay to users, and through the cross -hunter, road visitor, Hebei Airlines, JNE life aesthetics and many other brands, many brands such as many brands such as many brands such as many brands such as many brands such as many brands such as many brands such as many brands such as many brands and other brands of many brands such as hunting The cooperation of the world to create another classic case of youth IP operations.

Demolition of aerospace tourism, young women are the absolute main force

With a series of achievements in Chinese aerospace in recent years, the emerging travel method of aerospace tourism has entered the public vision. Poor Travel Network combined with Mars 1 base, and with the support of Chinese aerospace space thoughts, the big data report of "Chinese people who can play: Playing Aerospace Tourism" big data report revealed the many characteristics of the aerospace tourism market.

The report shows that 94.4%of users are interested in aerospace tourism, but there are fewer experiencers and most of them are young people. Women account for 64.1%, and post -90s and 00s account for 41.2%and 21.7%, respectively. This coincides with the user data of the "Light Plan" for this registration. The proportion of more than 130,000 registration users is about 4: 6: 00 and post -90s, which are the highest, with 38.1%and 29.4%, respectively. In terms of geographical distribution, Beijing, Guangdong, Shanghai, Zhejiang, and Jiangsu ranked among the top five.

Online creative interaction, multi -brand help collision new way of cross -border gameplay

The "light year plan" is based on the form of creative interaction H5, inviting travelers to choose a variety of interactions such as Mars characters, and obtain the "Mars Pass". Finally, 50 lucky "light years" can go to Mars 1 to experience.

Since its launch, the event has attracted much attention. Poor You.com not only co -hosted the event with Mars 1 Base, but also linked a number of brands such as hunting and recruitment, road visitors, Hebei Airlines, and JNE life aesthetics to help young people explore the world. Essence

During the event, Poor Travel Network also passed two live broadcasts to comprehensively explain the aerospace travel gameplay for young people. At the same time, it also provided internship opportunities for young people who are interested in aerospace tourism, attracting more than 100,000 attention. On July 19, poor travel network invited Liu Yong, a researcher at the National Space Science Center of the Chinese Academy of Sciences, Zhao Tianshu, the vice president of Mars and Mars 1, and the vice president of Mars 1, and the poor traveling expert Beijing Little Pigeon Live Sharing Aerospace Travel, Mars No. 1 Base, Survival knowledge and other content. On July 21, Zhao Tianshu opened the live broadcast of Mars on the live broadcast room of the poor travel network and hunting recruitment. Essence

Together with Mars 1 base, realize the young people's aerospace dream

As the first domestic Mars -themed immersive real -life experience base, Mars 1 Base uses multiple innovative methods to simulate the Simonian Simpan Mars Mars simulation survival environment through Mars survival scene simulation, physical architecture imitation, science fiction landscaping and other real restoration of the aerospace officer. Bring the three major experience centers of Mars Simplication Experience Center, Mars Star Discovery Experience Center, Mars Digital Interactive Experience Center, "Visit Red Planet", "Explore the City of Mars", "Explore Mars House", "Visit" The four major theme content of Mars and more than 30 immersive experience items.

"I have a space dream since I was a child, hoping to be a astronaut. I applied for the aircraft manufacturing engineering major and looked forward to becoming an astronaut. When I saw this 'light -year plan' activity, I immediately signed up. It is really selected. Although it is still impossible to travel to space, it is also very good to go to Mars 1 base. "Said Wang, one of the lucky children.

"Encouraging and helping Chinese travelers experience the world sharing life in their own perspectives and ways" is the mission that poor travel network has adhered to from the date of birth. Interesting and ideal, it has successfully helped hundreds of young people roam the world. The person in charge of the "Light Year Plan" of the poor travel network also said that the youth group is gradually becoming the main consumer group of the tourism market. Their personalization and interests are obvious, and they also have high requirements for products and services. Where. In the future, Poor You.com will continue to bring a product with high quality, freshness and sense of participation to travelers, and lead young people to travel new gameplay.

Edit: Kang Xuan

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