Pu'er Mojiang: Grasp the characteristic festival brands and help promote the high -quality development of the cultural tourism industry

Mojiang County, Pu'er City is the only Hani autonomous county in the country. It is known as the reputation of "Hometown of Hani", "City of Return" and "Twin House". In recent years, Mojiang County has based on unique resource advantages, deeply tap cultural tourism resources, takes twin culture as a breakthrough, actively integrates Hani culture and return culture, continuously enhances and builds local characteristic cultural festivals brands, and effectively promotes the high -quality development of the cultural tourism industry.

(9 branches of Mojiang Hani)

Grasp the characteristics of geographical cultural characteristics and cultivate and strengthen characteristic festivals

Since 2005, Mojiang County has based on national culture, folk customs and folk customs, and twin characteristics culture. The twins have participated in the event, attracting more than 4 million tourists, and the comprehensive tourism income of nearly 2 billion yuan. The festival was listed as one of the "three batches" national cultural festivals that were specially cultivated by Yunnan Province during the "Fourteenth Five -Year Plan" period. The twin festival cultural tourism activities have become the most brand value of Mojiang County, and it is also a charming, attractive, and recognizable cultural logo in Mojiang County.

(Thousand pairs of twin patrols)

(Tyrum friendship activities)

In 2022, combined with the normalization of the epidemic prevention and control measures, Mojiang County innovated organization methods and rich activities, for the first time, adopted the "cloud opening online festival" method, break through time and space restrictions, and create a pioneering organization to organize the 16th cloud on the 16th cloud on the 16th. China · Mojiang North Tropic of Turnion International twins and Hani Sun Festival, twin punch cards, "Gemini" talent contests, 23 ° 26 ′ north latitude, starry sky live broadcast, A Mojiang shopping carnival and other online activities successively appeared, leading netizens "Mojiang County, immersed in the unique charm of" Hometown of Hani, Return, Twin House "in Mojiang County.

("Divide the face")

(Take "twin water")

Tighten the construction of twin symbols to show the city brand image

Relying on the "twin" special geographical cultural logos, Mojiang County has continuously strengthened marketing and launched a number of "twin" characteristic geographical products. The Mojiang Tuning Winery has developed and launched products such as "twin cities", "twin springs" and "twin wells", with annual sales of more than 10 million yuan. The "twin" series liquor has won international awards for five consecutive years. Mojiang twin water plants continue to grow and grow on "twin water", and the products are exported to surrounding cities and counties (districts).

(Mojiang Authentic Winery Series Products)

(Twin water)

In 2022, relying on the 16th China · Mojiang North Tropic of Turnion International Twin Bire and Hanni Sun Festival platform, Mojiang Zijiang Purple, soft red rice, Phoenix Mountain Ancient Tea, Water Spirit tea, authentic wine, purple rice seal Qin wine and other products are loved by the masses. At the same time, the "twin" series of cultural tourism products such as handmade souvenirs, twin gift tea, etc. are newly introduced, and Mojiang twin culture has been effectively excavated and used.

(Ancient Tea of ​​Water)

Grasp the connotation of characteristic cultural and create geographical identification products

For a long time, Mojiang County has taken advantage of the promotion of characteristic cultural brands to vigorously consolidate the symbols of two characteristic cultural cards. With "new", "Qi" and "Special" as the selling point, build twin -themed cultural parks, fully display the characteristics of the characteristics of the characteristics of the twin characteristics, and successfully created the national 3A tourist scenic spot in Mojiang in 2021. Build a Twin Star Cultural Plaza, which integrates the return culture, Hani culture and twin culture, and launches boutique tourist routes such as twin culture exploration and wedding honeymoon vacation.

(Tellet Cultural Garden)

(Gemini Square)

In accordance with the "one street", "two axis" and "four districts" pattern, improve the quality connotation of international twin towns, deeply tap cultural resource advantages and market potential, continuously enrich new cultural tourism formats, and launch a number of normalization, quality, quality, quality, quality Specialized consumer experience products, characteristic cultural consumer gathering areas have achieved results. In addition, the "twin" symbols such as "twin+" hotels, streets, folk inn, farmhouses and other "twin" symbols blossomed everywhere, fully showing the city's charm of the "twin home".

(Twin well)

(Big Hotel)

Grasp the festival overflow effect, promote the development of rural revitalization

Relying on the unique cultural tourism festival brand, Mojiang County strives to transform the advantages of resources into economic growth momentum, tap national cultural resources, deepen the ancient driving Traveling and outdoor experience of the cultural connotation of the tourist destinations, the development of characteristic handmade skills and traditional cultural display performances according to local conditions, etc., to promote the income of the masses to increase their income and become rich. Launched "Mojiang Township Gathering", "Mojiang Rider", "Mojiang Red Ji" and other hometown of nostalgic punching in Mojiang characteristics to eat, live, travel, travel, entertainment, and purchase "beads into chains" to vigorously develop rural living, leisure agriculture agriculture, leisure agriculture , New rural tourism products such as farming experience, expanding new space for tourism and development, making Mojiang County the most beautiful tourist destination of "seeing mountains, seeing water, and remembered to live in nostalgia."

(Hanyi Town, Lianzhu Town)

(North Tropic of Dajiang Ye Fishing Base)

At the same time, vigorously promote the deep integration of multi -formats such as "tourism+culture", "tourism+non -heritage", "tourism+science", "tourism+sports", "tourism+agriculture". Caman Village, Lianzhu Town has become an important "ring" of self -driving tour in the Kunman International Channel. Villagers put on Hani costumes and welcomed tourists at home and abroad with Hani Cowhide and Bonfire Gala. Naha Township Balan Hebei Return Lineye Fishing Base has held six consecutive wild fishing contests, attracting nearly 10,000 tourists, generating economic benefits of nearly 10 million yuan, adding new impetus for the immigrants in the Ku area. (Hani Clothing)

(Mojiang Kerman leather is greatly encouraged)

Grasp the advantages of enriching resources and promote economic and social development

Relying on the geographical characteristics, national cultural characteristics, and colorful natural scenery on the North Tropic, Mojiang County deeply excavates local cultural tourism resources, actively promotes the construction of "one country, one industry and one line" (new tourism format+boutique line), and launch the county town boutique tour line 1, beautiful rural leisure and sightseeing self -guided tour routes, 1 red tourism route, 1 boutique tea travel line; in -depth promotion of "one country, one festival, one village, one characteristic" cultural tourism brand construction, Hani sacrifice festival, "October", "bitter Zhazha", Yi nationality torch festival and other characteristic folk cultural activities are becoming increasingly mature; Xinfu acid papaya flower festivals, customs clearance Huangpu chicken food festivals, Xin'an Xinmi Festival, Tuantian mountain song contest and wild fungus trading meeting, etc. Featured festivals are newly promoted; leisure and sightseeing tours, science science research tours and rural self -driving tour, and outdoor experience tour continued to develop.

(Hani Chang Street Banquet)

(Xinfu acid papaya Flower Festival)

Human Hanyi Cultural Tourism Ecological Village has been named "Yunnan Minority Featured Villages" and "Chinese Minority Featured Villages". Hani Folk Culture Tourism Route (Mojiang County -Baohan Hanyi Cultural Tourism Ecological Village -Bixi Ancient Town) was selected into the beautiful rural leisure tourism bank (winter) boutique attraction line of the Ministry of Agriculture and Rural Ministry. At present, Mojiang has basically formed the Tropic of Cancer, Tellet Culture Park, Mojiang Wen Temple, Sun Plaza, Shuanglong Barbecue City, Bixi Ancient Town, Human Cultural Tourism Ecological Village, Naha Township Babei Return to Dajiangye Fishing Base The scenic spot architecture of the scenic area is mainly based on the twin festivals and the Hanni Sun Festival, supplemented by the Dajiang Wild Fishing and Mountain Bicycle Contest, the Cultural Tourism Activity Architecture, Resource Development and Regional Layout of the Summer Solstice and Winter Solstice Food Activities. Turned to reasonable, the scientific development pattern is initially formed.

(Longba 10,000 acres of tea garden)

(Bixi Ancient Town)

Reporter Zhu Zheng Correspondent Dong Xingdewen

Mojiang County Cultural and Tourism Bureau Xinfun Town Dong Xinde Chen Zhishen confessed

Editorial Ma Yinrui

Review Huafang

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