Tai'an Dongping: The creation of a global tourism demonstration area brings new weather development

Qilu.com · Lightning News August 12th. Walking in the lake wetlands, a warm date with Qingtou Qian Duck; night staying in Tangfang Xinjuku, walking freely in the homestays of literary and artistic and rustic farm restaurants; Dongping Lake "walks", put on an body and mind on the road of Internet celebrity, and then set off ... the creation of the global tourism demonstration zone has made Dongping County, Tai'an City showing a more moving side. Fall in love with a city. "

As a bunch of iron flowers lift off, the sky was flying, and the young couples who watched shouted their vows loudly. Water Margin Film and Television City is more lively and charming than ever. The lover meets the charm and warmth of the ancient city night on this day. Next to the Tangfang B & B, the bonfire is warm, the music is intoxicated, and the colorful lights flashes a gorgeous night. The night of Dongping's tourism no longer disappears, showing another lively scene, which is the new change that brings to Dongping.

This year, Dongping County has taken the opportunity to create an opportunity for the old county -level homestay gathering area of ​​the old county to take the point to demonstrate the development of the county's homestay industry and the development of new cultural tourism formats. For projects, the first phase of the floating grain store project has been completed in 80%; the project planning of the second phase of the Wangu store area has been completed, forming an experience that can be promoted and replicated. The Water Margin Film and Television City is fully repaired by ancient buildings, adding furnishings such as furniture, plaque, and clothing, and the immersive experience is stronger. Tangfang Xinshang Boarding Museum, Outdoor Potal Pavilion, and Hobbit Castle Group, a series of novel project formats meet the consumer needs of young people. Kunshan Scenic Area has added children's entertainment projects such as slippery grass, magic forests, and flying people in the air, so that children will linger.

In accordance with the requirements of diversified, composite, and full -scale, Dongping County, comprehensive planning, multi -industrial integration, and diversified development, promote the development of the entire county area, full factors, and industrial chain, and promote the extension of the tourism space layout to the entire region. The support transformation has formed the integration and development of tourism function areas such as scenic spots, urban areas, and rural areas, and promoted the development of industrial development from a single industry to a multi -format in -depth integration. Structural types have shifted from traditional tourism to leisure vacation.

Following the trend to light up the night economy, it brings popularity to Dongping tourism. In accordance with the trend, it often becomes new and new, allowing beautiful landscapes to create extraordinary value, which can help the creation of Dongping's global tourism demonstration zone creation. Dongping County takes the establishment of a provincial -level tourism demonstration zone as the starting point to give play to the comprehensive driving function of "tourism+" to promote the organic integration of county resources and deep industrial integration. "Tourism+Agriculture", develop leisure agriculture, agricultural experience, picking flowers, ecological leisure tourism. "Tourism+Culture", give full play to the cultural tourism advantages of the Dongping Yellow River Basin, and implement the integrated development of cultural tourism in the Yellow River. "Tourism+Sports", with the main body of marathon, hiking, cycling, fishing, has launched a brand of sports events around Dongping Lake. "Tourism+research" turns scenic spots into research bases and builds research tourism destinations. "Tourism+Kangyang", strengthen the integration of tourism and large health industries, integrate ecological tourism resources, and plan a number of large health tourism projects.

Dongping conforms to the trend of the public tourism era, changes tourism for vacation and leisure tour, continues to enrich the connotation of product, actively carry out various activities, and integrate the consumer needs of "Gen Z". The well -known cultural brand "The Stage of the People · I am a big star" has been upgraded and upgraded without any threshold. No matter who you "sing if you want to sing, jump if you want to jump", "come here if you have a talent." The "zero threshold" people's stage formed a great gala. Make the public welfare movie screening team into a propaganda team, service team, and the common team, change the past "waiting for the audience to watch movies", become "invite audiences to watch movies", evaluate the criteria from "field completion rate" to the masses "watch "Smile index" on the face. "Change services with the place", guide social training institutions to enter public venues for free, and focus on solving the problem of "lack of teachers in the venue" in public venues. Summarize the operating experience of Dongyuan study, and incorporate social training institutions into the public welfare training team through various methods such as licensed, policy support, and fund rewards.

Culture is always flowing in and inheriting innovation. Dongping County, as a large cultural county and cultural relics, has made breakthroughs in cultural heritage security, grasping projects, and engaging in development. In accordance with the requirements of pre -examination and parallel approval of land use, actively cooperate with the cultural relics protection approval work in the construction of large projects. Completed the expansion of the Jihe Expressway involved in the approval project of Dongping Old City, the Lifestone Mine Integration Project of the San Mining Area in the old county, the Longxi -Shandong 800 kV high -voltage transmission project, the 98MW Yuguang complementary photovoltaic power generation project in Xinhu Town, the East extension project of Daoxiang Street, The pre -trial work of land and space development projects such as high -fan and space planning. Continue to rely on display exhibition resources, extend the cultural tentacles of the museum, carry out the "Old Earth Rhythm -Dongping Ancient Cultural Relics Specification Exhibition", build a platform for Dongping's excellent traditional culture inheritance display platform, tell and present Dongping story; regularly organize mission activities, International Museum Day, day, day, day, day, day, day, day, day, day, day, day, day, day, day, day, and international museum day. The World Natural and Cultural Heritage Day has carried out corresponding mission activities. Through online live broadcasts, leaflets, media, public accounts and other forms of propaganda cultural relics protection laws, show the public to the public. Establish a bridge of cultural communication; further strengthening social education functions, launched "Classical Chinese Story", "Rebellion in Museums", "24 Solar terms (Youth Edition)", "Dongping Cheng Dictionary" and other lines on the WeChat public account platform and other lines On the science science science column, recruit 10 primary and secondary school students, set up the "Dongping Museum Sinology Sinicist Anchor" team, read the poems about 24 solar terms, and broadcast on the WeChat public account; actively integrate the collection of cultural relics resources, pay attention to the academic and popular phase of the exhibition. Combining, taking into account different visitors, social education activities such as traditional festivals such as the Dragon Boat Festival, guide students to experience the charm of traditional cultural charm, and achieve good social benefits; actively give play to the museum's resource advantages and social education functions, and organize the "childlike heart to grow up to the party's dream. Red -themed education activities "solidly promote the ideological and moral construction of minors. Dongping Lake, as the only important flood area in the lower reaches of the Yellow River, has beautiful scenery, continuous innovation, and attracts many tourists. However, in the face of the new situation of the epidemic, what should Dongping face it?

"This year's epidemic situation has indeed affected a certain impact on the cultural tourism industry. In the face of the new situation, we focus on building three circles systems, that is, it is mainly to establish a product circle, create an ecosystem, and use the circle of friends to achieve long -term development." Dongping Dongping. "Dongping. According to Liu Hua, secretary of the party group and director of the county culture and tourism bureau.

Recently, the Dongping Lake Ecological Tourism Area has successfully selected the "List of the Creation Unit of the Ecological Tourism Zone in Shandong Province". In this creation activity, a total of 34 units in 16 cities in the province were selected, and 3 units in Tai'an were selected. The selected list of Dongping Lake Ecological Tourism Zone marks the new historical opportunities and development opportunities in Dongping County Cultural Tourism Industry, and will lay a solid foundation for the establishment of the provincial tourism demonstration zone.

At present, Dongping is forming a rich and complete "global tourism" development product circle in the northern water village, allowing tourists to gradually move from the city to the countryside, from the local area to the global, and allow tourists to experience flower fragrance, vegetable fragrance, and wine fragrance in Dongping. Go to the lake, hear the rural sound, and eat the lake. From a comprehensive and multi -dimensional sense of Dongping's long history, humanities, and style, it has changed the business model led by the previous tickets.

To create a safe cultural tourism industry "ecosystem", Dongping established a safe and standardized epidemic prevention system and landed solidly. Strengthen the daily supervision of the cultural market, investigate the safety hazards of cultural tourism enterprises, strengthen the standardized rectification of the publication market, and deal with various cultural tourism complaint cases. The complaint handling rate and tourist satisfaction rate are 100%.

In order to suitable for the needs of the mobile internet era, Dongping County has strongly promoted the spread of all -media matrix, highlights the brand's promotion, strengthens brand building, and builds well -known brands to promote promotion. Borrowing the brand promotion activity of "Hochia Shandong, Hao Pin Shandong, Shandong Shouzong, and Rural Goods", telling the story of Dongping and the story of Dongping Lake. In the first half of 2022, more than 2,000 pieces of video information and video information were sent to the outside world. With the help of provincial platforms, Dongping Cultural Tourism products have gone out of Shandong. In Hohhot, Guangzhou, Macau, and in Italy, the brand image and publicity videos of "Ecological Dongping Lake and Cultural Tourism" are widely disseminated. Recently, Dongping County has given another reward of 100,000 yuan to solicit LOGO and slogans for the national collection of cultural tourism, which further enhances the popularity and reputation of Dongping Cultural Tourism.